Introduction: The Origins of Outerwear Outerwear has been a necessity for humans since the dawn of time. Archaeological evidence suggests that the first forms of outerwear were crafted by early humans during the Ice Age, around 170,000 years ago, as they adapted to colder climates. These early garments were made from animal skins and furs,…
Tag: Y Chroma
How Y Chroma Aims To Boost The Menswear Category For Gen X
It’s time for the menswear industry to update their playbooks. Changes in consumer demand have put pressure on fashion suppliers. Competition will likely become even more contentious in the year ahead, which could have a widespread impact on consumers and fashion companies. If supply is to keep pace with anticipated demand, menswear brands and retailers…
