
BOSS Spring/Summer 2023: Be Your Own BOSS
The heart of the campaign showcases six leading talents from various fields sharing their origin stories to inspire individuals to embrace their destiny: British supermodel Naomi Campbell, Colombian singer Maluma, American supermodel Gigi Hadid, South Korean actor Lee Minho, next-generation TikTok creator Khaby Lame and Italian tennis player Matteo Berrettini. Each of these celebrated and globally recognized talents overcame obstacles and personal struggles to become their own BOSS. Captured by photographer Mikael Jansson, these power-packed stories are told through emotionally engaging words that portray their paths to triumph.