
Adidas Originals kicks off Spring/Summer 2025 with The Original, a campaign celebrating timeless design and revolutionary change. Featuring iconic silhouettes like the Superstar II, Handball Spezial, and Samba OG, it’s a tribute to the past and a vision for the future.
Revolution Begins with One: adidas Originals Unveils ‘The Original’ for Spring/Summer 2025
As a menswear fashion editor and professor at NYC’s Fashion Institute of Technology, I’ve always admired how adidas Originals seamlessly blends its cultural legacy with forward-thinking design, and their Spring/Summer 2025 campaign, “The Original,” is no exception. By spotlighting iconic silhouettes like the Superstar II, Handball Spezial, and Samba OG, adidas reaffirms its influence on both fashion and culture. The campaign’s central message—that true revolutionary change starts with one—resonates deeply, especially in an era where individuality and authenticity are at the forefront of design. The collaboration with director Thibaut Grevet amplifies this vision, capturing the essence of what it means to be truly original through a cinematic lens that ties sport, music, and fashion together in a powerful narrative. It’s a testament to how a single creation can inspire countless others, and a reminder that, in fashion, it only takes one to spark a movement.