In the wake of fast fashion’s environmental and ecological impact, sustainable fashion has become increasingly important to consumers. The future generation is set on impacting the world by integrating meaningful causes into their daily routines and purchase behaviors.
Sadly, the fashion industry is responsible for a large percentage of greenhouse gas emissions yearly, but greenwashing aims to combat this problem by implementing eco-friendly business standards. Today, many eco-conscious luxury brands advocate for positive change in how textiles are sourced and produced and in how companies propagate a healthy work environment and learning center for their employees.
Oasi Cashmere. Born in Oasi Zegna:
Zegna prioritizes investing in a culture of greenwashing by generating new thoughts and creating values shared collectively and internationally. The Oasis Cashmere collection embodies the same ethos: Oasi Zegna values give tactile materiality and deep, engaging colors in fabrics grown and woven out of a sustainable passion. Easy Cashmere is proud to announce that the cashmere fiber used in the collection will be fully certified and traceable by 2024.
Technically, there’s no such thing as 100% sustainability – more to my point, even the greenest companies use resources and impact the environment and the people around them. Nevertheless, as part of the sustainability movement, more and more fashion companies focus on reducing greenhouse emissions, environmental toxicity, and waste by creating new operating strategies.
Born in Nature, Oasi Cashmere by Zegna is intended to be a trademark of traceability and accountability. In harmony with nature, from goat to garment. Oasi Cashmere is based on the assumption that the best garments can only be sculpted from the best natural resources. And that those actions today will shape a better tomorrow.
Sustainable fashion brands create fashion in a way that is most considerate of humanity and the environment, reducing the environmental impact wherever possible. The ultimate goal is to have a system that works without leaving a negative footprint.
In my opinion, Zegna’s vertically integrated business model holds a sense of responsibility and accountability from start to finish. In turn, all the products will have a truthful ID, highlighting how innate values are ingrained into the brand’s identity. As a pledge of our commitment to traceability, you will find a QR code stitched into all of our clothing, showing the entire journey of the Oasi Cashmere collection. A journey beginning from the cashmere farm, to the stores, and even bringing customers to Oasi Zegna where the campaign has been shot.
There are plenty of amazing benefits you can reap from sustainable clothing. From reducing the world’s water pollution to supporting fair labor practices, shopping for sustainable fashion will be a gratifying experience.