SMBR’s debut collection “Genesis” blends performance and polish with bold silhouettes and premium fabrics. Designed to move with you—from the course to the city—this is golfwear redefined for a new generation of women.
For decades, women’s golf-wear remained rooted in tradition—defined by conservative cuts, uninspired palettes, and a lack of innovation. The sport may have evolved, but the apparel often lagged behind, offering little in the way of style, versatility, or individuality. Today, however, a new generation of women golfers is demanding more—more performance, more personality, and more polish. And the fashion world is finally catching up.
Introducing SMBR (pronounced “SYMBER”), a bold new brand launching this July that’s poised to transform the landscape of women’s golf fashion. Founded by Amanda Sheppard—an avid golfer and former hospitality executive—SMBR was born from a desire to challenge the status quo and bring a fresh, elevated perspective to the game.
The debut collection, titled “Genesis,” is a sleek, seven-piece capsule that blends high-performance European fabrics with sharp silhouettes, rich tones, and modern design details. From asymmetric tops to structured skirts and a standout dress, each piece is engineered to move with the body while making a statement. Designed to transition effortlessly from the course to the city, SMBR offers a new kind of versatility—one that reflects the dynamic lives of modern women.
As someone who has spent years analyzing the intersection of fashion, function, and cultural relevance, I can confidently say we are witnessing a true revolution in women’s golfwear. For too long, the category has been defined by outdated silhouettes and uninspired design, offering little room for self-expression or modernity. But today’s female golfers are rewriting the rules—demanding apparel that reflects their individuality, lifestyle, and values. This shift isn’t just about aesthetics; it’s about empowerment. Women are no longer adapting to the game—they’re reshaping it, and their wardrobes are finally catching up.
SMBR is a standout example of this evolution. The brand’s debut collection, “Genesis,” is a masterclass in how to merge performance with polish. Amanda Sheppard has created something truly special—pieces that are technically sound yet visually striking, with a design language that speaks to confidence and quiet strength. From the asymmetric cuts to the tonal contrasts and premium European fabrics, every detail feels intentional. What impresses me most is how seamlessly the collection transitions from the course to the city. It’s not just golfwear—it’s a lifestyle statement, and one that reflects the sophistication and versatility modern women deserve.
Equally important is SMBR’s commitment to sustainability. As an instructor at the Fashion Institute of Technology, I emphasize to my students that the future of fashion must be both beautiful and responsible. SMBR’s use of recycled materials, local U.S. production, and limited-edition drops shows a deep respect for the planet and the people who wear their garments. This is the kind of thoughtful innovation the industry needs more of—where luxury isn’t defined by excess, but by purpose. In my view, SMBR isn’t just participating in the women’s golfwear revolution—it’s leading it.
What sets SMBR apart:
- Premium European fabrics with UV 50+ protection, moisture-wicking properties, shape retention, and four-way stretch
- Sustainably made in the United States with small-batch, limited-edition drops
- Fashion-forward design that challenges outdated norms and embraces modern femininity
- A mission-driven ethos that celebrates women claiming space in sport and style
Style Meets Sport in the Launch of SMBR’s Debut Collection “Genesis” For decades, women’s golfwear has been defined by tradition—often rigid, overly conservative, and lacking in both style and innovation. But as the sport evolves and more women step onto the green, a new wave of fashion is emerging—one that reflects individuality, performance, and modern femininity. Leading that charge is Amanda Sheppard, founder of SMBR (pronounced “SYMBER”), a luxury golfwear brand launching this July with a mission to challenge the status quo.
With a background in hospitality and sports entertainment, Sheppard brings a unique perspective to the fairway—one rooted in experience, storytelling, and a deep understanding of how to create meaningful moments. Her debut collection, “Genesis,” is a bold reimagining of what golfwear can be: refined yet rebellious, functional yet fashion-forward. In this exclusive interview with StyleLujo.com, Sheppard shares the inspiration behind SMBR, the craftsmanship that sets it apart, and the message it sends to a new generation of women ready to take up space—on and off the course.
Joseph DeAcetis: What inspired you to create SMBR and the debut collection “Genesis”?
Amanda Sheppard: SMBR was born out of a personal frustration. I’ve always loved golf, but I never felt represented in the apparel options available. The styles lacked edge, practicality, and a point of view that resonated with me. Golf has long followed a singular narrative—one that hasn’t always included women like me. I wanted to create something rooted in purpose, something that met this moment of change in the sport with intention and style. “Genesis” is our starting point—a capsule that redefines what golfwear can look and feel like.
Joseph DeAcetis: How does SMBR redefine women’s golf fashion and challenge traditional norms?
Amanda Sheppard: SMBR is about making a statement—without ever having to say a word. We move past cliché femininity and rigid sport codes, offering pieces that speak through design, not logos. It’s about quiet confidence, individuality, and the belief that women don’t need to conform to belong in golf culture. We’re creating space for women to show up as they are—with style, substance, and strength.
Joseph DeAcetis: What makes your choice of premium European fabrics stand out in the golfwear market?
Amanda Sheppard: The decision to use European performance fabrics was about quality, not competition. These textiles offer durability, structure, and a superior finish. They hold their shape, move with the body, and elevate the overall experience of wearing them. Great design starts with great materials, and I wanted to build a collection that could stand the test of time—not just follow trends.
Joseph DeAcetis: How does SMBR incorporate sustainability into its production process?
Amanda Sheppard: Sustainability is at the core of everything we do. From using recycled performance materials to producing locally in the U.S., every decision is intentional. We don’t mass produce. Instead, we release small-batch collections that prioritize wearability, purpose, and story. It’s about thoughtful design—creating pieces that last, not ones that end up in a landfill.
Joseph DeAcetis: What design elements allow SMBR pieces to transition seamlessly from the golf course to the city?
Amanda Sheppard: We design with movement in mind—on the course and in life. Clean lines, tonal contrasts, and elevated shapes make each piece feel polished without trying too hard. Take the Mari Asymmetric Top, for example. It’s a one-shoulder layered tee that pairs just as easily with cargo pants for a casual day out as it does with tailored trousers for work or dinner. It’s about style without sacrifice.
Joseph DeAcetis: Why is the limited-edition approach significant for SMBR’s brand identity?
Amanda Sheppard: Every SMBR collection is released with intention. By working in limited runs, we emphasize quality over quantity and resist the pace of fast fashion. This approach gives each piece meaning—anchored in story, function, and craftsmanship. It also encourages a more conscious way of dressing, where each item is valued and worn with purpose.
Joseph DeAcetis: How does SMBR cater to inclusivity with its sizing options, and what plans are in place for extended sizing?
Amanda Sheppard: We’re launching with sizes 2–10, and extended sizing is already in development. Our goal is to create clothing that fits more women well—not just in terms of inclusion, but in terms of quality and consistency across every fit. We’re committed to making sure every woman feels seen, supported, and stylish in our pieces.
Joseph DeAcetis: What role has your background in hospitality and sports entertainment played in shaping SMBR’s vision?
Amanda Sheppard: My background taught me how to create experiences—not just products. At SMBR, that philosophy is woven into everything we do. From fabric and fit to campaign and copy, every detail is part of a larger story. This isn’t just about clothes. It’s about building a brand that leaves a lasting impression—thoughtfully, powerfully, and with meaning.
Joseph DeAcetis: How does the “Genesis” collection reflect the growing interest and participation of women in golf?
Amanda Sheppard: More women are stepping into the sport—and they’re doing it on their own terms. They want apparel that reflects their style, their confidence, and their individuality. “Genesis” was designed with that in mind. It’s built for the modern golfer—someone who values both performance and personal expression. The collection acknowledges the evolution of the game and meets it with substance.
Joseph DeAcetis: What message does SMBR hope to convey to women golfers through its designs and brand ethos?
Amanda Sheppard: We want women to feel empowered to take up space—on the course, in their style, and in the way they move through life. Through elevated design and thoughtful performance, SMBR encourages individuality, self-trust, and the belief that you don’t need to conform to show up powerfully. We’re here to support women who are ready to play by their own rules.
With an average price point of $140 USD and sizes ranging from 2 to 10 at launch (with extended sizing in development), SMBR is more than just golfwear—it’s a statement of purpose, confidence, and individuality.
The future of women’s golf fashion has arrived. And it’s never looked more compelling.
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