The Art and Science of Color Trend Forecasting: How WGSN and Coloro Shape the Future of Fashion

The Art and Science of Color Trend Forecasting: How WGSN and Coloro Shape the Future of Fashion

Color Theory and the Origins of Trend Forecasting Color is not just a visual experience; it’s a powerful emotional trigger that shapes our perception of fashion, influencing moods, ideas, and consumer behavior. Color theory, the study of how colors interact, dates back centuries, but color trend forecasting in apparel is a more modern practice. The…


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