Summer Unlocked: The Ultimate Memorial Day 2025 Fashion and Lifestyle Guide

Celebrate Memorial Day 2025 with StyleLujo.com’s curated picks for summer fashion, accessories, and more. Honor the fallen, embrace unity, and step into the season’s must-haves from the Hamptons to Honolulu.

Memorial Day in the United States, observed on the last Monday of May, is more than just a three-day weekend—it’s a time of remembrance and reflection. Established after the Civil War in 1868 as “Decoration Day,” it was officially proclaimed by General John A. Logan to honor the fallen soldiers who fought for our nation’s unity and freedom. Originally dedicated to those lost in the Civil War, Memorial Day now pays tribute to all military heroes who have made the ultimate sacrifice. Over the decades, the holiday has evolved into a symbol of national pride, a day to commemorate those who fought for our liberties while embracing the unity that defines our country.

In 2025, Memorial Day holds even greater significance as Americans navigate a world filled with uncertainties. Despite these challenges, this day remains a powerful reminder to celebrate and honor the resilience of those who protect our freedom. It is an opportunity to come together, reflect on our shared values, and appreciate the blessings of living in a free country. At its heart, Memorial Day is a moment to honor the past while looking forward, embracing the pride and gratitude that binds us as a nation.

Of course, Memorial Day weekend is also regarded as the unofficial kickoff to summer—a time to gather with loved ones, enjoy the sun, and indulge in seasonal fashion, accessories, and lifestyle must-haves. From poolside celebrations to beach adventures, the weekend signals the start of carefree days filled with style and warmth. With that in mind, our editors at StyleLujo.com  have curated a selection of the best items to elevate your Memorial Day weekend and all of summer 2025. Whether you’re heading to the Hamptons, Honolulu, or anywhere in between, these picks are guaranteed to keep you stylish, comfortable, and summer-ready.

What’s better than a long weekend? Your favorite brands having sales to go with it! Memorial Day is right around the corner, and whether you are spending it celebrating with friends, relaxing with family or taking some self care time, we’ve got something to make your weekend even better. From skincare and supplements to candles, blankets, and more- it’s the perfect time to do some pre-summer shopping and save while you’re doing it! 

StyleLujo.com wishes all Americans a Happy and Healthy Memorial Day weekend and summer 2025. May we celebrate the season with joy, gratitude, and an enduring sense of unity. God Bless the United States of America!

Malo Cashmere:

Malo Cashmere’s Spring-Summer 2025 collection is the epitome of timeless sophistication, making it the ultimate choice to kick off your Memorial Day weekend in style. Designed to transcend seasons, these lightweight knits combine unparalleled elegance with the perfect balance of comfort and breathability for warmer days. Crafted from the finest yarns—ultra-light cashmere, linen, and cotton—each piece offers barely-there softness while exuding understated luxury. From featherweight sweaters to finely knitted polos and whisper-soft cardigans, these essentials redefine summer fashion, seamlessly blending practicality with refinement.

At the core of this collection is “Kairos,” Malo’s tribute to the art of living in the moment. Inspired by the idea of timelessness, these designs are crafted not just to be worn but cherished—garments that tell stories and carry memories for years to come. The subtle details and impeccable textures in every piece honor the brand’s rich heritage while embracing a forward-thinking vision of modern luxury. With options for both day and evening wear, Malo’s designs are a versatile nod to Memorial Day’s dual spirit of remembrance and celebration.

Memorial Day weekend marks the unofficial start of summer, and Malo’s Summer 2025 collection is an embodiment of this seasonal shift. Whether you’re heading to an elegant beachside soirée or enjoying a serene evening under the stars, these thoughtfully designed pieces ensure you look effortlessly polished. With its dedication to quality, heritage, and elegance, Malo Cashmere invites you to seize the season in comfort and unparalleled style. This Memorial Day, celebrate both the moment and the memories in pieces that truly make a statement.

J.M. Weston and Sacai:

The J.M. Weston and Sacai collaborative footwear is the perfect choice for Memorial Day 2025, blending craftsmanship, innovation, and versatility to honor this special occasion and kick off the summer season in style. These reimagined classics—the calf leather Loafer Mule and Cambre Bootie—effortlessly combine French boot-making tradition with Japanese avant-garde design, making them ideal for both formal gatherings and relaxed outings that often define Memorial Day weekend.

The Loafer Mule, with its transformative design, is crafted for comfort and adaptability, seamlessly transitioning from a sleek loafer to a casual mule. Whether you’re attending a commemorative service, enjoying a backyard barbecue, or heading to the beach, this shoe offers versatility that matches the range of Memorial Day activities. Available in classic black or wagtail brown, the Loafer Mule ensures effortless sophistication for any setting.

The Cambre Bootie, with its durable materials and bold design, is perfect for those who embrace both elegance and functionality. Manufactured with precision in J.M. Weston’s Limoges factory, it reflects the enduring quality and heritage central to the spirit of Memorial Day—a day to honor the past while looking forward. These footwear options not only embody timeless style but also serve as a meaningful nod to craftsmanship and tradition, making them an impeccable choice for Memorial Day 2025.

Chloé à la Plage:

 Chloé à la Plage

Memorial Day weekend marks the beginning of long sun-drenched days, carefree elegance, and the deep desire for escape—and Chloé à la Plage is the perfect collection to embrace the spirit of summer 2025. Inspired by French New Wave cinematic beauty, this high summer collection by Chemena Kamali captures the effortless romance of a season spent by the sea. Featuring flowing silhouettes, delicate lace, and broderie anglaise, each piece evokes a sense of sensuality, optimism, and lightness, as if kissed by the coastal breeze.

With Claudia Schiffer as the face of the campaign, the collection embodies the essence of Chloé’s free-spirited femininity, offering elevated staples for sun-soaked adventures. Whether wandering through Saint-Tropez, Capri, or Monte Carlo, or embracing leisure in your own corner of the world, these pieces invite you to step into summer with effortless elegance.

Available from in select Chloé boutiques and online, this collection is an invitation to pause, escape, and revel in the beauty of the season. Summer starts here.

Shan:

Shan’s latest men’s swimwear collection is the perfect choice to kick off Memorial Day in the USA because it seamlessly combines sophistication with functionality, catering to the modern man’s beachwear needs. Designed with premium quick-dry fabrics and UV protection, each piece offers unmatched comfort and style, whether you’re relaxing by the pool or diving into summer adventures. With versatile cuts and a palette inspired by coastal aesthetics, the collection exudes European elegance while meeting performance demands. Available globally at prestigious retailers, Shan’s swimwear ensures you’ll make a statement this Memorial Day with timeless yet practical designs.

Blackbough Swim:

Minimalism is having its moment and Blackbough Swim is thrilled to unveil Palacio Del Sol, a collection that captures the spirit of summer in every stitch.

Memorial Day 2025 marks the unofficial start of summer, and what better way to embrace the season than with Blackbough Swim’s Palacio Del Sol collection? Minimalism takes a back seat as vibrant patterns, daring designs, and sun-kissed hues command attention. Inspired by the ocean’s endless blue, the radiant glow of the sun, and iconic beaches worldwide, Palacio Del Sol embodies summer’s spirit in every stitch. It’s more than a collection—it’s an invitation to create unforgettable memories and vibrant escapes. This Memorial Day, redefine your swimwear game and let the celebration of the season begin with bold, confident styles that say, “more is more.”

POTRO:

Celebrate Memorial Day 2025 and step into summer with POTRO’s men’s pique polo shirt—a standout piece from the premier Latinx menswear brand in the USA. Combining exceptional craftsmanship, style, and versatility, this polo shirt is designed for the modern man who values comfort without compromising on elegance. Crafted from premium breathable fabric, it’s perfect for transitioning from sun-soaked daytime events to breezy summer evenings, making it an essential wardrobe staple for the season.

What sets POTRO Inc. apart is its cultural authenticity and commitment to excellence, celebrating its Latinx heritage through modern, elevated designs. The pique polo shirt captures this ethos with its sophisticated fit, meticulous attention to detail, and dynamic range of summer-ready colors that reflect the vibrancy of the season. Whether you’re hosting a backyard barbecue, enjoying a weekend getaway, or making a statement at a casual event, this polo is the epitome of effortless style.

POTRO Inc.’s dedication to quality and representation makes this polo shirt more than just an item of clothing—it’s a symbol of pride and individuality. As Memorial Day marks the unofficial start of summer, honor the occasion with a look that pays homage to both tradition and innovation. The POTRO pique polo shirt isn’t just a must-have for the season; it’s a celebration of heritage and fashion that’s designed to shine all summer long.

ROLL Recovery:

Your feet work hard, give them a break with ROLL Recovery’s brand new SUPERPLUSH recovery footwear line. They are designed to be exceptionally comfortable, engineered for recovery with cushion

Beau Lake:

Beau Lake Muskoka | $3,900
If the water is their happy place, then the Muskoka 11’6″ Paddleboard is the perfect way to fuel his passion. Designed for both stability and speed, it features a wide deck with a custom maple-and-holly wood layup for a smooth, steady ride. The sharpened nose cuts effortlessly through light surf, making every paddle an adventure

FURSAC:

FURSAC’s Spring-Summer 2025 collection is the ultimate way to kick off Memorial Day weekend and welcome summer 2025. Inspired by the timeless elegance of the Basque coast and the indomitable surf culture, this collection redefines beachwear through meticulous design and European refinement. Collaborating with Hawaii’s T&C Surf Designs, the capsule blends workwear precision with sporty silhouettes, capturing the lightness and pleasure of seaside living. Crafted for durability and style, the pieces—from technical boardshorts to terry cloth hoodies—exude sophistication while celebrating the raw energy of the elements. With a nod to heritage and an eye toward modern aesthetics, FURSAC delivers a wardrobe that epitomizes vacationing in style, making it perfect for Memorial Day adventures and summer escapes.

Steele Canvas X Fursac:

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Nothing says effortless summer style quite like a well-crafted tote—and this limited-edition collaboration between Steele Canvas and Fursac is the perfect way to kick off Memorial Day weekend and summer 2025.

Bringing together Steele Canvas’s century-old commitment to durability and Fursac’s refined Parisian aesthetics, this tote is more than just an accessory—it’s a timeless essential that blends rugged craftsmanship with understated luxury. Whether you’re heading to the beach, exploring city streets, or jetting off for a long weekend getaway, this bag will only grow more special with time, developing a unique patina and character with every adventure.

Designed to stand the test of time, it’s a true reflection of summer’s best moments—effortless, stylish, and built to last. Carry it with you wherever summer takes you!

Howlin:

Memorial Day weekend marks the unofficial start of summer, and there’s no better way to embrace the season than with Howlin’ Sunglasses—the perfect fusion of style and performance. Designed with a rounded aviator silhouette and crafted from premium acetate, these sunglasses offer effortless sophistication while ensuring unmatched optical claritywith polarized V52® performance lenses. Whether you’re hitting the trails, setting sail, or exploring the great outdoors, the optional headstrap guarantees a secure fit, making them the ultimate companion for every adventure.

More than just a fashion statement, Howlin’ Sunglasses are engineered for versatility, proving to be the most adaptable eyewear on the market. With functionality at its best-looking, these shades transition seamlessly from active pursuits to everyday wear, ensuring you stay protected and stylish throughout Memorial Day 2025 and beyond. Kick off summer with eyewear that’s as dynamic as your plans!

Caldera + Lab’s new hair system:

Memorial Day weekend isn’t just the unofficial start of summer—it’s a time for relaxation, adventure, and setting the tone for the season ahead. Whether you’re hitting the beach, heading to a weekend getaway, or attending sun-soaked barbecues, having the right essentials is key. That’s why this trio—Caldera + Lab’s breakthrough hair system, performance-driven skincare, and effortless summer styling—is the perfect combination to kick off Summer 2025 in style.

Caldera + Lab’s new hair system is a game-changer, designed for those who want to treat their hair with the same level of care as their skin. With advanced bioactive technology, its formulas work beneath the surface to strengthen follicles, enhance density, and optimize scalp health. It’s more than just haircare—it’s innovation that ensures you look fresh and confident all weekend long. Pair this with high-performance skincare, and you’ve got a winning combination for staying hydrated, protected, and glowing under the sun. Sulfate-free and packed with nature’s most powerful actives, these formulas are built to keep your skin at its healthiest, whether you’re lounging poolside or exploring the great outdoors.

Of course, no Memorial Day weekend look is complete without effortless summer style. Lightweight fabrics, versatile layering pieces, and easy-to-wear accessories ensure a laid-back yet polished vibe. Whether you’re wearing breezy linen shirts or sleek summer sneakers, the right wardrobe choices make all the difference. A refined yet relaxed aesthetic—paired with healthy skin and well-groomed hair—creates an undeniably confident presence for the season ahead.

This carefully curated threesome sets you up for success, blending style, self-care, and innovation. Memorial Day weekend is your moment to embrace summer energy, and with Caldera + Lab leading the charge in hair and skincare, you’ll start the season feeling refreshed and ready to take on every adventure.

Rabanne:

Memorial Weekend marks the unofficial start of summer, and there’s no better way to step into the season than with Rabanne’s latest beachwear collection. Designed for those who live for sun-drenched days and balmy nights, this collection effortlessly blends coastal elegance with bold, modern style.

From breezy silhouettes that move with the ocean breeze to striped towel textures that evoke memories of sun-soaked afternoons, Rabanne’s pieces are crafted for endless summer escapes. The shell-accented 1969 bags add a playful, beach-chic touch, while vibrant prints radiate energy and warmth. Whether you’re lounging by the shore, heading to a sunset soirée, or embracing the carefree spirit of summer weekends, these statement styles elevate every warm-weather moment.

Make Memorial Weekend 2025 the start of a season filled with golden-hour glamour and effortless style. Rabanne’s beachwear collection is the perfect way to embrace summer’s laid-back luxury. Find your perfect piece now at www.rabanne.com.

Ivy Cove:

The Ivy Cove collection is sold online at www.IvyCove.com

As Memorial Day 2025 marks the unofficial start of summer, there’s no better way to step into the season than with a timeless, effortlessly chic neutral bag. While bold accessories have their place, neutrals—whether in classic shades of black, white, beige, tan, or brown—are the true staples that complement any outfit and transition seamlessly from day to night. A well-crafted, high-quality bag isn’t just an accessory; it’s an investment in practicality, elegance, and longevity.

This summer, simplify your style with Ivy Cove’s refined selection of structured totes, small leather goods, and woven belts that embody both versatility and sophistication. Life is busy enough—your bag should be the one accessory you never have to second-guess. Whether you’re heading to a weekend getaway, a summer soirée, or simply embracing everyday luxury, these pieces will remain your go-to favorites long beyond the season. Start summer strong with an accessory that speaks to effortless refinement and lasting appeal.

Titan by Arctic Zone:

Why Titan by Arctic Zone Is the Best For Memorial Day Weekend

This year, Titan by Arctic Zone makes it easy. These innovative, high-performance coolers are built to impress. Whether hitting the beach, heading to a tailgate, or setting out on a hike, Titan’s backpack coolers are the ultimate outdoor sidekick—keeping food and drinks icy cold for up to two full days.

(pictured above)Take the Titan 16 qt Eco Backpack Cooler ($49.99): made from recycled materials, it includes two removable Ice Walls® and boasts Deep Freeze™ insulation to lock in chill.

Or go for the rugged Titan 24 Can Welded Backpack Cooler ($64)—designed with a waterproof ColdBlock™ base, water-resistant YKK zippers, and leak-proof lining with Microban® to fight odors and stains. Stylish, sustainable, and built for a day of fun.

AURALEE × New Balance 475:

Memorial Day weekend is the perfect time to embrace fresh energy, warm-weather style, and effortless cool—and nothing kicks off summer 2025 quite like the AURALEE × New Balance 475. This highly anticipated collaboration blends heritage and modern design, with a sleek silhouette rooted in New Balance’s classic 1980s running style and elevated through AURALEE’s signature refined minimalism. The sun-faded, vintage-inspired hues in VINTAGE GREY and VINTAGE YELLOW make these sneakers the ideal foundation for summer wardrobes, effortlessly pairing with everything from laid-back casual looks to elevated streetwear.

Crafted with premium suede overlays and mesh underlays, the design offers both a luxurious touch and breathable comfort—perfect for transitioning from Memorial Day weekend adventures to everyday summer staples. Thoughtful detailing like the reflective toe accents, co-branded sockliner, and custom packaging reinforces the exclusivity of this drop. Set to release globally on Friday, May 16, the AURALEE × New Balance 475 is a statement sneaker built for style-conscious individuals ready to take on summer with timeless sophistication.

Elevate your look, celebrate the season, and kick off Memorial Day 2025 with the perfect fusion of heritage craftsmanship and modern elegance. These are the sneakers that will define the summer ahead. 

Nomadic State of Mind:

Start the summer on the right foot—literally! Nomadic State of Mind sandals are an ideal pick for Memorial Day, combining ethical craftsmanship and sustainable materials with unbeatable comfort and affordability. Whether it’s a weekend getaway, a beach barbecue, or just celebrating the joys of sunny weather, these durable yet stylish sandals can keep up with any adventure. Handmade from polypropylene cord rope, they’re lightweight, washable, and available in a variety of colors and styles, making them the perfect addition to summer wardrobes everywhere. Plus, gifting these sandals reflects thoughtfulness and care, as they support fair trade practices and sustainable living.

Let the season of sunshine begin with this fashionable and practical gift choice!

Giant Vintage:

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Fashion Square Oversized Sunglasses- $24 USD

Kick off Memorial Day weekend and Summer 2025 in style with the season’s hottest sunglass trend—buggy shades! Micro-lenses are taking a backseat while oversized, boho-chic eyewear is stealing the spotlight, making this the perfect moment to embrace vintage flair.

For truly unique, sustainable fashion, Giant Vintage is the go-to destination for ‘true vintage’ eyewear that guarantees originality. Fashion runways have been flooded with buggy, retro-inspired frames, proving that bigger is better when it comes to making a statement.

Get ahead of the trend and refresh your summer look with bold, eye-catching styles that scream effortless cool.

Bag Borrow or Steal:

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The Must-Have Accessory for Memorial Day 2025 & Summer 2024

Nothing completes a warm-weather look like the YSL Saint Laurent Envelope Chain Wallet—a sleek, sophisticated staple designed for effortless style. Whether you’re celebrating Memorial Day weekend or prepping for a sun-soaked summer, this iconic piece is the ultimate go-to for elevated elegance and practicality.

• Timeless Design – The structured envelope silhouette and signature YSL logo make this wallet a forever classic.
• Versatile Wear – Featuring a chain strap, it easily transforms from a chic crossbody to an elegant clutch.
• On-the-Go Essential – Compact yet spacious, it’s perfect for carrying your essentials while staying effortlessly stylish.

Pair it with breezy summer dresses or sharp evening attire—it’s the kind of piece that seamlessly transitions from beachside brunch to rooftop cocktails. If you’re looking for a luxury accessory that defines the season, this is it.

Boot Barn:

SERRATELLI CATTLEMAN WOOL COWBOY HAT $119.99

The Serratelli Cattleman Wool Cowboy Hat is the perfect piece for Memorial Day 2025 and Summer 2025, effortlessly blending timeless Western heritage with modern festival flair. As seen at Coachella and Stagecoach, festival fashion this season is all about self-expression and storytelling through style. This cowboy hat embodies that spirit, offering a sophisticated yet playful take on the Coquette Cowgirl trend.

Why It’s a Must-Have:

• Classic Western Elegance: With its wool construction and structured silhouette, this hat channels authentic cowgirl charm.
• Romantic & Feminine Touch: The Coquette Cowgirl aesthetic brings hyper-femininity into the mix, making this hat the perfect complement to lace, ruffles, and vintage-inspired pieces.
• Versatile & Functional: Designed to transition seamlessly from festival grounds to everyday wear, the Serratelli Cattleman Wool Cowboy Hat is just as stylish for a weekend getaway as it is for a night out.
• Sun Protection & Statement-Making: A stylish nod to practicality, this hat shields you from the summer sun while enhancing any outfit with Western-inspired allure.

Whether styled with flowy dresses, embroidered boots, or denim staples, this cowboy hat is a timeless investment that carries the spirit of Memorial Day and the energy of festival season into summer and beyond.

DAX Eyewear:

DAX Eyewear

Price: $37.99-39.99

The right sunglasses can complete a look. However, unless you know where to look, they can also cost a fortune, not to mention the frustration when one gets stuck in your hair! Meet DAX Eyewear, the go-to brand for chic, tangle-free sunglasses that won’t break the bank. With most pairs priced under $40, their shades make everything look and feel great. A woman-owned brand, DAX Eyewear is the source of the latest trendy, polarized sunglasses at affordable prices. A mom and former hairstylist designed the hair-friendly, tangle-free selections to provide a comfortable, chic, and effortless look.

Denman:

Denman – D95 Wet Detangler Brush

Also available on Amazon

Price: $14.95

Say goodbye to stubborn knots—let the Denman Wet Detangler brush do the hard work for you.  Featuring expertly crafted staggered pins, it detangles with the efficiency of a wide-tooth comb for optimal performance. Designed as the ultimate shower companion, or post-swim brush, it effortlessly works with shampoo or evenly distributes conditioner through your locks. Gentle on the scalp, it glides smoothly through tangles without pulling or snagging, helping to minimize breakage. Whether your hair is wet or dry, the D95 is your go-to for tangle-free, healthy-looking hair.

Dream Tea NYC:

Dream Tea NYC 

Price: $36 for 40 cups of loose-leaf tea, $25 for 20 cups of tea sachets

Whether you want to relax, wake up, or just have something delicious to sip on in the morning or evening, Dream Tea is the perfect option. Dream Tea is the only AAPI and woman-owned tea brand offering curated blends or the option to create your own with 14 ingredients and 3 bases (black tea, green tea, and chamomile), choosing from fruity, floral, earthy, or spice selections. Each tin is equal to 40 cups of tea and each order is expertly mixed by hand using precise, formulated ratios to come up with your blend, then placed in your selected airtight tin with a personalized label, and it stays fresh for up to 18 months.

Hume:

Hume Supernatural’s best selling Dry Body Oil spray is nourished summer skin in a spritz, now in the two best-selling scents.

Kick off Memorial Weekend 2025 and the summer season with Hume Supernatural’s Mini Dry Body Oil—a must-have for every beach bag, carry-on, and everyday purse. This cult-favorite body oil (yes, Lupita Nyong’o’s favorite!) is now travel-sized, delivering nourished, radiant skin with just a spritz. Whether you’re basking in the sun or refreshing on the go, these minis in Vanilla Daze and Desert Bloom scents bring effortless hydration and a luminous glow wherever the season takes you. Lightweight, fast-absorbing, and mess-free, they’re your perfect touch-up companion for all summer adventures.

Coddle:

Father’s Day 2025 is the perfect opportunity to give Dad the gift of comfort, style, and versatility. This year, Coddle is making it easier than ever with a limited-time 40% discount on its best-selling Switch Sleeper Sofa—just in time for Memorial Day and summer hosting season.

A great Father’s Day gift should be something that enhances his everyday life, and the Switch Sleeper Sofa does exactly that. Whether he’s looking to upgrade his space, accommodate last-minute guests, or simply enjoy a sleek, multifunctional sofa, this piece delivers. With its effortless transition from stylish seating to a cozy bed—no tools, no hassle—it’s ideal for small spaces and anyone craving practicality without compromising on design.

From May 19 to June 1, Coddle is offering 40% off of its best-selling Switch Sleeper Sofa. 

Father’s Day is about celebrating dads and giving them something that shows appreciation for all they do. Why not surprise him with a high-quality, design-forward furniture piece that makes his home more functional and inviting? Plus, with 40% off between May 19 and June 1, this deal makes premium comfort more accessible than ever.

Elevate Dad’s space and give him the gift of relaxation—he deserves it.

Ello:

Ello – Oasis Stainless Steel Tumbler

Also available on Target, Amazon, Walmart

Price: 30oz, $28.99

The Oasis Water Bottle is designed to be the perfect everyday companion. With 100% leak-proof retracting straw technology, it eliminates spills and keeps your drinking surface clean when not in use. Whether you’re heading to work, the gym, running errands, or just relaxing by the pool, you can toss it in your bag with confidence. Sleek, durable, and effortlessly convenient, the Oasis Water Bottle makes staying hydrated simple and stylish wherever your day takes you.

FOREN:

Elevate your holiday wardrobe with FOREN, the brand redefining effortless luxury. As Memorial Weekend kicks off the summer season, embrace timeless elegance with a modern edge. The Alaia Lace Crop Top—crafted with exquisite European lace—strikes the perfect balance between sophistication and ease, making it your go-to piece for warm-weather soirées and coastal escapes. Whether paired with the Coco Trouser for a polished look or styled casually for a sun-drenched afternoon, this lightweight lace top ensures effortless styling year-round. Chic, breathable, and undeniably stylish, it’s the ultimate summer staple.

Paulaner Sunset:

Paulaner Sunset

$49.99/case of 24 cans

Introducing Paulaner Sunset, the refreshing non-alcoholic drink that combines cola with orange and lemon juices, enhanced by a delightful blend of spices and a hint of vanilla. It’s the perfect mix of fruity freshness and bold flavors, designed to elevate your warm-weather moments. This German cola mix is the best-tasting, uniquely layered orange cola beverage, with a cult following. Originating in Munich in 1974 under the name Paulaner Spezi, this award-winning beverage quickly became a German cultural icon. Known for its unique, psychedelic-inspired design and its unforgettable taste, Spezi has been a favorite among Germans for decades. Spezi had never been available outside of Germany—until now! Now, this legendary drink is finally available to the U.S. under its new name: Paulaner Sunset! Enjoy the award-winning flavor, and also available in a zero-calorie option.

Rowdy Crowd:

Rowdy Crowd

Price: $49.99

Rowdy Crowd’s unbreakable drinkware is a dishwasher-safe, unbreakable range of stemless, reusable tumblers, flutes, schooners and balloons. Its range is ideal for any and every beverage type. Perfect for festivals, events, venues, weddings, travel, and the great outdoors.No more broken glass, snapped stems, cloudy or crazed drinkware. The reusable pieces save money, eliminate single-use waste, and add that stylish WOW factor to outdoor entertaining. 

Pulse Power Snacks:

Pulse Power Snacks– Chickpea Stix 6-pack

Also available on Amazon

Price: $8.99

Fuel your next adventure with Pulse Power Snacks—delicious, protein-packed Stix and Spreads made from simple, plant-based ingredients. Whether you’re packing for the beach, heading on a camping trip, or just need a midday pick-me-up, Pulse Power is the go-to for healthy, satisfying snacking. Made from over 90% pure chickpea flour with only three ingredients, the Stix (Sea Salt, Sweet Chili, Tangy BBQ) and Chickpea Spreads (Original Butter and Chocolate) deliver bold flavor with half the sugar of typical spreads. Naturally high in protein, non-GMO, vegan, gluten-free, and free from the top 14 allergens, Pulse Power snacks are good for you and the planet. Co-founded by a pediatric endocrinologist and her father with 50+ years of agricultural experience, this family-run brand is committed to building a better future—donating 10% of proceeds to pediatric and obesity research.

Woxer:

Make a splash this Memorial Day and into Summer 2025 with Woxer’s first-ever swim collection—a game-changer in comfort, durability, and sustainability. Whether you’re soaking up the sun poolside, diving into ocean adventures, or riding the waves of summer fun, Woxer’s newly launched swimwear is built to keep up with every moment.

• Swim U-Back Boss (top) – $44.00
• Swim Baller (bottom) – $48.00
• Swim Bikini (bottom) – $40.00

Crafted from recycled materials and infused with Xtra Life Lycra® for superior chlorine and saltwater resistance, this collection is designed to maintain its vibrant color and perfect fit—no fading, no stretching out. Plus, every piece offers UPF 50+ sun protection, so you can stay covered while enjoying endless hours outdoors.

With sleek designs, buttery-soft lining, and sustainability at its core, Woxer’s swim styles—including the Swim U-Back Boss top, Swim Baller bottom, and Swim Bikini bottom—are made to move with you, offering unrestricted comfort and confidence. Available in stunning shades like Classic Green, Java, Flame, Navy 2.0, and Black, there’s a perfect match for every summer vibe.

This isn’t just swimwear—it’s a statement. Grab yours today and own your summer with the comfort, quality, and bold energy that Woxer delivers.

GAP:

Kick off Memorial Day and dive into the effortless elegance of summer with Gap and DÔEN’s highly anticipated second collection. This collaboration celebrates timeless femininity with breezy, California vintage-inspired classics—perfect for making every summer moment stylish and easy.

Building on the success of their first partnership, this expanded 38-piece collection introduces new silhouettes and prints, embodying the spirit of laid-back sophistication. And for the first time, DÔEN brings its signature aesthetic to men’s apparel, alongside charming baby styles that capture the essence of warm-weather adventures.

From flowy eyelet maxi dresses and gingham denim jackets to relaxed organic cotton PJ sets, each piece is designed for comfort, versatility, and effortless beauty. Whether you’re embracing sunny beach days, casual city strolls, or weekend getaways, Gap and DÔEN’s latest collection delivers quintessential summer style.

Available now on Gap.com—refresh your wardrobe with pieces that will carry you through the season in pure, relaxed elegance.

BODE:

BODE

Start Memorial Day weekend in style and step into summer with Bode Rec.’s newly introduced swimwear—crafted for wash and wearability with a nod to the rich history of athletic apparel.

Designed for those who appreciate timeless silhouettes, this collection includes Swimming Briefs inspired by 1960s European swimwear, alongside the Deco Bikini and Deco Swimsuit, featuring classic, high-cut designs that embody effortless elegance. Available in a range of colors, each piece is built to blend function and vintage charm, making it perfect for poolside lounging, seaside escapes, and everything in between.

Elevate your summer wardrobe with swimwear that feels as good as it looks—your go-to for an unforgettable season of sun, water, and style.

ghd:

Turn up the heat—without the damage—this Memorial Day and beyond with the must-have styling tool of summer: the ghd Wave!

This revolutionary triple waver creates effortless, voluminous waves with 2x less frizz, 30% more shine, and zero extreme heat damage. Designed for fast, easy styling, it features three unique oval barrels with softer edges, optimized for precision control and crease-free waves that last all day.

With ghd’s advanced technology and an optimum styling temperature of 365°F, you’ll achieve defined, glossy waves in seconds—just in time for all your sun-soaked adventures. Whether you’re heading to the beach, a backyard party, or a summer getaway, the ghd Wave ensures flawless hair with minimal effort.

Available now at ghdhair.com, this is the summer styling essential your routine has been waiting for. Get ready to wave goodbye to bad hair days!

PURA D’OR:

Kick off Memorial Day and the Summer 2025 season with confidence, starting with healthier, stronger-looking hair. Hair shedding is a natural cycle, but when thinning becomes noticeable, it’s time to give your scalp the nourishment it deserves.

PURA D’OR’s clinically tested, plant-based hair care solutions—including Viral Best Seller – Original Gold Label Anti-Hair Thinning Biotin Shampoo and the Hair Thinning Therapy Energizing Scalp Serum—are designed to strengthen strands, minimize breakage, and boost overall hair vitality. Powered by 17 botanical ingredients, these formulas work to reinforce hair at the root while remaining free from harsh chemicals.

Whether prepping for summer adventures, beach days, or effortless styling, prioritizing scalp health is the key to thicker, fuller-looking hair. PURA D’OR’s products help you maintain hair’s natural shine and strength while embracing warm-weather beauty with ease.

Take control of your hair journey—because great summer moments start with great hair.

Marlies Grace:

Step into Memorial Day weekend and the Summer 2025 season with effortless elegance, courtesy of Marlies Grace. This luxury resortwear label blends vintage-inspired sophistication with contemporary ease—perfect for warm-weather getaways, seaside soirées, and sun-drenched days in style.

Founded on the principle of bringing grace into everyday dressing, Marlies Grace delivers elevated, ready-to-wear pieces designed for the modern woman who embraces timeless femininity. With beautifully crafted designs like the exclusive Ocean Mini Dress, Bow-Detailed Satin Midi Dress, and The Clutch, this collection exudes refinement while remaining effortlessly wearable.

Now available at Moda Operandi and FWRD, Marlies Grace is redefining resortwear with pieces that radiate confidence, sophistication, and summer-ready charm. Make this season one of style and grace.

Outcast:

Kick Off Memorial Day Weekend & Summer 2025 with Outcast

Memorial Day Weekend marks the official start of summer, and there’s no better way to embrace the season than with Outcast—the go-to brand for bold, head-turning looks that set the tone for a sizzling summer ahead.

If your summer motto is confidence, fun, and statement-making style, Outcast delivers with an unapologetic lineup of bikinis, sets, and mini dresses that scream hot girl summer energy. Whether you’re lounging poolside, hitting the beach, or dancing through festival nights, Outcast ensures you’ll look as fierce as you feel.

Ditch the basics—this season is all about turning heads, embracing bold silhouettes, and making every summer moment unforgettable. Memorial Day Weekend is just the beginning—start strong, stay stylish, and own every sun-soaked adventure with Outcast.

Slick Gorilla:

Kickstart Summer Grooming with Slick Gorilla’s 2-in-1 Shampoo & Conditioner

Memorial Day weekend marks the start of summer, and there’s no better time to refresh your grooming routine. Slick Gorilla’s Daily 2-in-1 Shampoo & Conditioner is the ultimate go-to for effortless hair care. Designed for men who want a single-step solution, this formula cleanses, hydrates, and nourishes both hair and scalp without stripping essential moisture. Infused with panthenol, it delivers lasting hydration while removing excess oil and dirt, leaving hair feeling clean, soft, and refreshed.

Beyond its performance-driven formula, Slick Gorilla’s shampoo boasts a subtly bold scent, blending amber, bergamot, and patchouli for an unmistakable yet refined fragrance. Whether you’re heading to a weekend getaway or gearing up for summer nights out, this shampoo and conditioner combo ensures your hair stays effortlessly styled and manageable.

At just $14.95 and available on slickgorilla.com  and Amazon, it’s a must-have for the man on the go. A high-quality, UK-made formula built for everyday use, it’s the perfect addition to your grooming lineup as you head into the season of sun, travel, and adventure.

Vio2 and Slate:

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Ready to kick off Memorial Day weekend and summer 2025 with a fresh start? Don’t forget—your beauty and wellness routine starts with a radiant smile!

Vio2 and Slate are redefining oral care, proving that a healthy, glowing smile is just as essential as skincare and haircare. Elevate your routine with these must-have products that go beyond basic hygiene to give you confidence, freshness, and a whole new level of self-care.

• Vio2 Unscented Mouth Tape: Improve your sleep, boost immunity, and enhance oral health with this small but mighty trainer that promotes nasal breathing.
• Vio2 Tongue Scraper: The secret weapon for ultimate freshness—banish buildup and embrace a clean, healthy tongue.
• Slate Electric Flosser: A game-changer for oral health, this 3-in-1 tool makes flossing effortless, effective, and essential.

Whether you’re heading to the beach, a getaway, or simply stepping into summer feeling your best, these essentials will have you smiling all season long. Brighten up your weekend—and your wellness routine—with the best in oral care!

Boatsetter:

Memorial Day weekend is the perfect excuse to kick off summer 2025 with adventure—and for Gen Z, that means traveling with a twist. Enter Boatsetter, the ultimate way to bring screen-inspired vacations to life, straight from the deck of a yacht, pontoon, or cruiser.

The rise of “set jetting” is redefining summer getaways, as Gen Z travelers swap traditional itineraries for real-life recreations of their favorite TV and movie moments. And with Boatsetter, they can explore iconic coastal destinations just like the stars—whether it’s cruising Biscayne Bay in Miami like a Real Housewife, channeling Cousins Beach vibes in Wilmington, or bringing the villa lifestyle to life in Los Angeles.

Not only is Boatsetter fueling Gen Z’s dream-worthy escapes, but the numbers speak for themselves: bookings from Gen Z users have surged, with more group getaways and a strong preference for luxe motor yachts. It’s outdoor adventure with a pop culture twist—because if you’re kicking off summer, why not make it legendary?

 ICONIC London:

Memorial Day weekend signals the start of summer 2025, and what better way to embrace the season than with a glowing, radiant complexion? The NEW ICONIC London Bronzing Elixir and Glow All Over Balm are must-have essentials for stepping into summer effortlessly bronzed and luminous.

The Bronzing Elixir delivers an instant, sun-kissed glow with its revolutionary tinted bronzing water, infused with skincare powerhouses like Hyaluronic Acid, Prickly Pear Extract, and Lemon Water for hydration, plumping, and brightening. Unlike self-tanners, it’s transfer-proof yet washes off at the end of the day—so you can glow on your own terms!

Meanwhile, the Glow All Over Balm takes summer radiance to the next level. Packed with ultra-fine golden pearls, this solid bronzing oil melts into the skin, leaving behind a sheer, sun-kissed finish. With nourishing Coconut, Avocado, and Argan oils, it’s the perfect companion for travel, date nights, or everyday glam.

Now available at ULTA, Amazon, and Anthropologie, these effortless glow-makers are the ultimate way to kick off Memorial Day weekend and carry that summer magic all season long. The only question is—are you ready to glow?

Conscious Ink:

Transform Your Thoughts with Conscious Ink

Conscious Ink is more than just temporary tattoos—it’s an empowering tool for mindfulness, motivation, and transformation. Designed with intentional messages and powerful affirmations, each tattoo serves as a daily reminder to align with your highest self, whether you’re seeking confidence, courage, gratitude, or love.

Perfect for personal growth or gifting, Conscious Ink offers a meaningful way to reinforce positive beliefs and inspire action. Explore the collection and embrace the power of words at www.ConsciousInk.com.

Ciele Athletics:

Memorial Day Weekend marks the start of long days, warm nights, and endless outdoor adventures. Whether you’re hitting the trails, cooling off with a post-run swim, or chasing the sunrise on an early-morning workout, the ATShort from Ciele Athletics is built to move with you.

Why it’s a summer must-have:

• Breathable, moisture-wicking fabric keeps you cool through every high-intensity moment.
• Self-draining pockets make water dips effortless—because summer calls for spontaneous swims.
• Reflective detailing ensures visibility for those evening workouts or early-morning runs.
• Lightweight stretch fabric enhances mobility, whether you’re training hard or simply enjoying the outdoors.
• Durable, quick-drying, and chlorine-resistant—a staple that works from workout to weekend plans.

Backed by Ciele Athletics’ Million Miles Guarantee, the ATShort isn’t just another summer essential—it’s built for adventure and movement, wherever the season takes you.

Let’s make Summer 2025 about more than just lounging—gear up with a short designed for action.

Purity Coffee:

Purity Coffee is exceptional because it goes beyond just a great cup of coffee—it’s a commitment to health, quality, and sustainability. Unlike conventional coffee, Purity Coffee is meticulously sourced and roasted to maximize health benefits, ensuring that every sip is packed with antioxidants and free from contaminants.

Purity Coffee offers a variety of options, from whole bean and ground coffee to convenient coffee pods and stylish accessories. Whether a coffee connoisseur or someone who simply enjoys a morning ritual, this gift is a way to show appreciation while supporting well-being.

Plus, with its organic certification and specialty-grade quality, Purity Coffee stands out as a premium choice that aligns with a healthy lifestyle.

Saint Laurent:

Saint Laurent Men’s 2025

Luminosity:

Kick off Summer 2025 in style with Luminosity and SoulScape Linen + Room Sprays—the perfect touch to refresh your home and create an inviting atmosphere for Memorial Day gatherings. Whether you’re hosting a festive backyard barbecue or heading to a friend’s home, these luxurious scents make for a thoughtful gift to bring along.

Luminosity is bright and energizing, blending Sicilian lemon, kaffir lime, and bergamot with delicate jasmine and lily of the valley. Its fresh, uplifting aroma sets the tone for sun-soaked summer days, creating an air of renewal and clarity in any space.

Soulscape:

SoulScape, on the other hand, offers a dreamy escape with notes of amyris, coconut, ginger, and honeysuckle—perfect for those warm summer evenings filled with nostalgia and relaxation. Its soft, inviting fragrance evokes cherished summer memories and a sense of wanderlust.

Both sprays are eco-friendly and Certified Vegan, making them a conscious choice for your home and an elegant gift for hosts. Elevate your summer gatherings with scents that capture the season’s essence—light, refreshing, and undeniably luxurious.

Pharmacopia’s Citrus Collection:

Celebrate Summer’s Arrival with Pharmacopia’s Citrus Collection

Memorial Day Weekend marks the official start of summer—long sunny days, warm breezy nights, and time spent soaking up every golden moment. What better way to kick off the season than with the energizing, mood-boosting essence of Pharmacopia’s Citrus Collection

Infused with organic orange, bergamot, and grapefruit essential oils, this luxurious lineup awakens the senses, leaving skin and hair feeling nourished, refreshed, and ready for all the adventures summer has in store. From the invigorating Citrus Body Wash and Soap to the hydrating Body Lotion, every product is designed to cleanse, protect, and restore, while wrapping you in a bright, exotic scent that radiates sunshine.

For hair that’s strong, shiny, and effortlessly manageable, the Citrus Shampoo and Conditioner deliver the perfect pampering duo—leaving locks fresh, lightweight, and beautifully conditioned.

Whether you’re prepping for a beach getaway, hosting a backyard barbecue, or bringing the perfect gift to a weekend gathering, the Pharmacopia Citrus Collection is a summer essential. It’s more than just self-care—it’s a celebration of the season’s energy, vibrancy, and pure joy.

Rabanne:

Kick off Memorial Day weekend in style with Rabanne’s Raffia Edit—the ultimate summer bag that effortlessly captures the essence of warm-weather escapism. Lightweight, beautifully woven, and infused with the carefree elegance of sun-soaked days, this collection is designed for everything from breezy beach strolls to rooftop soirées. Whether you’re lounging by the ocean or stepping into golden hour with effortless sophistication, Rabanne’s raffia bags are the perfect accessory to take you from one summer adventure to the next.

Embrace the season with a bag that speaks to chic simplicity and timeless craftsmanship. Now available at Rabanne.

Oars + Alps:

Available at: oarsandalps.com and Amazon.com Price: $15

Meet your skin’s new summer essential—Oars + Alps Hydrating Gel Face Wash. Designed to cleanse, refresh, and deeply hydrate in one effortless step, this ultra-nourishing formula is your go-to for vibrant, healthy-looking skin. Powered by dual Hyaluronic Acid for intense hydration, Prickly Pear Extract to soothe and protect, and coconut-derived cleansers for a gentle, sulfate-free lather, it’s the perfect daily ritual for glowing skin, all season long.

Dermatologist-tested and crafted for everyday use, this gel cleanser locks in moisture while whisking away impurities—because your skin deserves a fresh, hydrated start every day. Try it now and elevate your skincare routine with effortless hydration.

Piaget:

As Memorial Day weekend marks the unofficial start of summer, there’s no better way to celebrate the season than with a timepiece that reflects both style and sophistication. Whether you’re heading to a sun-drenched getaway, attending an elegant rooftop soirée, or simply embracing the laid-back luxury of long weekends, Piaget offers the perfect watches to elevate your summer look.

With options for both men and women, ranging from sleek leather straps to bold bracelet designs, Piaget seamlessly blends craftsmanship with contemporary elegance. A Piaget watch isn’t just an accessory—it’s a statement. Refresh your wardrobe and step into summer with timeless sophistication, knowing that wherever your plans take you, Piaget has you covered.

 Valentina Rangoni:

Memorial Day weekend marks the official start of summer—meaning long sun-soaked days, breezy nights, and a calendar full of outdoor adventures. Whether you’re brunching with friends, strolling through a seaside town, or dressing up for a summer soirée, Valentina Rangoni is here to ensure every step you take is effortless and elegant.

As a women-owned brand, Valentina Rangoni blends Italian craftsmanship with modern wearability, creating shoes that feel as good as they look. Handcrafted in the brand’s family-run Italian studio, every pair is made from buttery-soft leather, offering all-day comfort without sacrificing style.

From chic sandals to sophisticated heels, the SS25 collection has the perfect pair for every summer moment. Let me know if you’re working on anything upcoming where this could be a fit!

A.P.C.

Memorial Weekend marks the unofficial start of summer, and nothing complements the season’s effortless vibe quite like A.P.C.’s Vera Maxi Bag. Designed for both style and practicality, this oversized iteration of the beloved classic is perfect for weekend getaways, beachside lounging, or strolling through the city. Its deliberately minimalist aesthetic and relaxed shape make it the ideal companion for carrying everyday essentials with ease—whether it’s sunscreen, sunglasses, or a good book. Available in Black, Brown, and Military Green, the Vera Maxi effortlessly transitions from laid-back summer days to elevated evening looks, ensuring versatility all season long.

Porsche Design Eyewear:

Porsche Design P’8479 Sunglasses

Kick Off Memorial Day Weekend in Iconic Style

Sunnier days are finally here—and there’s no better way to celebrate the start of summer than with a bold style statement. Enter the Porsche Design P’8479 Sunglasses: the ultimate fusion of vintage cool and modern luxury. Originally designed in 1979 and made legendary by style icons like Yoko Ono, Madonna, and Lady Gaga, these shield-style shades are having a major fashion comeback—and Memorial Day is the perfect moment to debut them.

Crafted with ultra-light titanium and durable polycarbonate lenses, the P’8479 offers all-day comfort without sacrificing edge. Available in Grey, Dark Grey, and Gold, and in medium ($475) or large ($500) sizes, these sunglasses are more than just eyewear—they’re a summer essential.

Saint Jo:

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Lola Blankets:

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Soursop: 

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Rukske:

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Stoney Clover Lane:

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XO8:

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As the sunshine season kicks off with Memorial Day, there’s no better time to refresh, restore, and radiate confidence. XO8 Cosmeceuticals is setting the tone for summer 2025 with its luxurious, spa-grade jellie face masks—bringing professional-level skincare straight to you. Once a secret reserved for elite estheticians, XO8 masks are now available for anyone craving immediate hydration, firming, and a luminous glow.

Hero treatments include:

• Revitalizing Face & Neck Mask Duo – Powered by Hyaluronic Acid, 24K Gold, and Hydrolyzed Placenta Extract to deeply hydrate, firm, and minimize signs of aging. $89
• Revitalizing Eye Mask – Infused with 24K Gold, Copper Peptide, and  Snap-8 (Acetyl Octapeptide-3), these depuff, brighten, and smooth tired eyes.  Winner of Deramascope’s Esthetician’s Choice Awards 2023 $40 (5 sets)
• Vital Restorative Face & Neck Mask Duo – Enriched with Snail Secretion Filtrate to heal, hydrate, and refine.  Winner of Dermascope’s Esthetician’s Choice Awards 2024 $60  

Perfect for prepping ahead of long summer days, special occasions, or simply indulging in some well-deserved self-care, these power-packed masks target the face, neck, and eyes with transformative ingredients like Hyaluronic Acid, 24K Gold, and Copper Peptides.

With summer on the horizon, it’s time to glow like never before. Ready to unlock the secret to radiant skin? Head to www.xo8skin.com and experience the magic.

11NIL:

As Memorial Day 2025 marks the official start of summer, there’s no better way to step into the season than with 11NIL’s latest collection—where high-performance activewear meets effortless style. Blending runway-inspired silhouettes with technical innovation, these versatile pieces are designed to move seamlessly from the tennis court to weekend brunch, ensuring you stay cool, confident, and ready for anything.

This summer, sporty meets stylish in 11NIL’s latest collection, where runway-inspired design meets performance-driven activewear.

Whether you’re embracing sun-soaked workouts or just elevating your athleisure game, 11NIL’s standout designs bring a modern edge to summer dressing. Sporty meets chic, making every moment feel like a fashion statement. Here’s to kicking off summer in style

Tiger and the Monkey:

Memorial Day 2025 is the official gateway to summer, and there’s no better way to embrace the season than with Tiger and the Monkey’s resort-ready collection. With boho-chic making a major comeback, their effortlessly stylish pieces turn up the heat—from breezy kaftans to bold dresses, airy linen pants, and playful accessories that channel vacation vibes every day.

Available at Wolf + Badger: wolfandbadger.com/us/designers/tiger-and-the-monkey/

Whether you’re strolling a sunlit boardwalk, sipping cocktails poolside, or simply refreshing your summer wardrobe, Tiger and the Monkey makes it effortless to look and feel your best. Welcome summer in style!

Catskills Candle Studio:

Kick off Memorial Day 2025 and the sunny days of Summer 2025 with Catskills Candle Studio—the perfect way to bring seasonal scents into your space!

From the refreshing zest of Olive Tree + Citron to the earthy sweetness of Tomato + Mint, Catskills Candle Studio has crafted the ultimate collection to set the mood for backyard BBQs, beach days, and breezy summer evenings. Every candle is 100% natural soy wax, sourced from American-grown soybeans for a clean burn, with fragrance oils infused with essential oils—so you get the purest scents without harmful chemicals.

Top Picks for Summer Magic:  White Sage + Lavender – Calming, herbal, and effortlessly elegant  Sea Salt + Orchid – Ocean breeze meets floral bliss Tomato + Mint – Garden fresh and invigorating

Founded by Nicole Andrick, Catskills Candle Studio is all about luxurious, eco-friendly, crave-worthy scents that capture the essence of the Catskills. Whether you’re lighting up for relaxation or setting the mood for a summer gathering, these handcrafted candles ensure every moment smells amazing.

Celebrate the season with fragrance that feels like an escape—shop the full collection here! Let summer begin! 

Nomadic State of Mind:

Step into summer 2025 with Nomadic State of Mind, the brand that embodies effortless style, sustainability, and adventure. Perfect for Memorial Day Weekend, these handmade rope sandals are lightweight, ultra-comfortable, and built to last—whether you’re strolling the beach, exploring the city, or dancing under the stars. With a philosophy rooted in fair trade and ethical production, each pair is crafted to align with your values while keeping your feet feeling free. Elevate your summer wardrobe with the sandals that started as a festival favorite and have become a go-to for travelers, dreamers, and barefoot souls everywhere.

Former Child:

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Kick off Memorial Day Weekend 2025 and the summer season with a statement—Former Child is redefining fine jewelry with bold, boundary-pushing designs that demand attention. Whether you’re soaking up the sun at a holiday celebration or stepping into balmy summer nights, each piece brings an undeniable edge to your look. Crafted with intention and originality, these stunning creations let your style speak for itself—a perfect way to embrace the season with confidence, artistry, and effortless luxury.

Surfside Supply Co.

Make a splash this Memorial Day 2025 and set the tone for summer with this retro-inspired swim trunk. Designed in a bold swirl pattern, it brings effortless style and practicality to every warm-weather adventure. Crafted from quick-dry, four-way stretch fabric, it moves with you—whether you’re diving into the ocean or lounging poolside. The elastic waist and Surf Soft knit lining ensure all-day comfort, while signature rubber-dipped drawcords and functional pockets add thoughtful details that make a difference. Plus, it pairs perfectly with the Billy Swirl Camp Shirt, creating the ultimate beach-ready set for the season ahead. This is summer, upgraded.

Mayraki:

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Memorial Day weekend marks the unofficial start of summer, and there’s no better way to step into the season than with hair that looks healthy, full, and effortlessly radiant. As the temperatures rise, fine or thinning strands often face the challenges of humidity, sun exposure, and heat styling, but Mayraki Professional has the ultimate trio to keep hair strong, smooth, and voluminous all season long.

With that in mind, here are three professional-grade products from Mayraki that work well together to bring back fullness and shine, especially for those dealing with thinning or fragile hair:

Silky Smooth Proactive Hair Repairing Treatment

This intensive formula is designed to repair and restore. It incorporates natural proteins, amino acids and plant extracts to strengthen the hair’s structure, reduce breakage and improve overall texture. Over time, hair looks and feels thicker and more resilient.

Weightless Essential Oil Nutritive Treatment

Many hair oils can be too heavy for fine textures, but this one is different. It provides deep nourishment to the scalp and hair without weighing anything down. It smooths frizz, adds shine and keeps the scalp balanced and hydrated.

Kera-Smooth Leave-in Keratin Hair Lotion

This lightweight leave-in treatment uses plant-based keratin to reinforce strands, protect from heat damage and lock in moisture. It’s a great way to finish a routine and leave hair looking polished, soft and full.

From the Silky Smooth Proactive Hair Repairing Treatment, which restores strength and resilience, to the Weightless Essential Oil Nutritive Treatment, delivering lightweight hydration without buildup, and the Kera-Smooth Leave-in Keratin Hair Lotion, locking in moisture while protecting from heat damage—these powerhouse products ensure that every strand shines with vitality. Whether you’re heading to a backyard barbecue or a beach getaway, this professional-grade lineup is your go-to for vibrant, summer-ready hair.

NOOD:

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From 5/23 to 5/27, NOOD is offering 20% off sitewide with code MEMORIALSAVE20. 

Memorial Day weekend marks the start of breezy summer fashion—think light fabrics, airy silhouettes, and stunning seasonal looks. But with sheer tops, backless dresses, and plunging necklines taking center stage, invisible support becomes a must. That’s where NOOD comes in, offering seamless, sustainable solutions for every outfit.

NOOD designs sustainable, inclusive products that empower women through style, regardless of size and skin tone. Whether you’re looking for a subtle lift under a summer outfit or hidden support for a low-back dress to a wedding, NOOD has you covered – literally.

Whether you’re rocking a flowy sundress or a chic, minimalist ensemble, NOOD’s Nipple Covers to Breast Tape and Adhesive Bras, provide reliable, invisible lift and coverage without sacrificing comfort. Designed for all sizes and skin tones, these essentials ensure that every summer outfit looks flawless while keeping you confidently supported.

Kick off Summer 2025 with style that feels effortless—NOOD has you covered, literally!

ICONIC London:

Memorial Day weekend marks the start of sunny days, backyard celebrations, and summer nights that stretch into the early hours—so why not have a makeup look that lasts just as long? ICONIC London’s Prep-Set-Blur Spray is the ultimate must-have to keep your complexion fresh, flawless, and shine-free from morning to midnight.

Infused with niacinamide, antioxidant-rich prebiotics, and oil-absorbing powders, this multitasking spray mattifies, sets, and blurs for up to 16 hours—ensuring a smooth, airbrushed finish that stays put through every summer adventure. Whether you’re heading to a rooftop party or dancing under the stars, Prep-Set-Blur keeps your makeup looking effortlessly polished.

Step into Summer 2025 with confidence—because with ICONIC London, the glow never fades!

 EZZ STUDIOS;

Memorial Day weekend is the perfect time to refresh your wardrobe and embrace styles that feel effortless, confident, and summer-ready. As the temperatures rise, tank tops may be the go-to, but this season, halter tops are making a bold comeback. With trendsetters like Zendaya, Dua Lipa, and Livvy Dunne bringing back the iconic 90’s silhouette, it’s clear this style is here to stay.

EZZ STUDIOS offers the ultimate halter tops to elevate your summer rotation. With vibrant prints and rich colors inspired by the brand’s West-African roots, each piece is designed to be strong, playful, and unapologetically stylish. Whether paired with sleek summer pants or a matching skirt, these halter tops define effortless confidence—unconcerned with trends yet always ahead of them.

EMI JAY:

Happy almost Summer! This year, we’re kicking off our summer with two essentials you’ll catch every it-girl wearing: Emi Jay hair clips 

Kick off Memorial Day Weekend and Summer 2025 in effortless style with Emi Jay and Otra—the ultimate warm-weather duo. Whether you’re heading to the beach, grabbing an iced coffee, or embracing golden hour vibes, Emi Jay clips bring instant cool-factor to any look (no complicated styling required). Say goodbye to the basic ponytail and hello to chic, effortless hair moments.

OTRA:

And then there’s Otra—the sunglasses that just make sense. With eye-catching frames and stunning colors, they inject cool-girl energy into every outfit, from swimwear to sweats. Together, Emi Jay and Otra are the perfect pairing for a summer spent soaking up the sun in style.

Why settle for ordinary when you can level up with accessories that do the work for you? If you’re not already wearing Emi Jay and Otra, consider this your sign—it’s time to shine!

ALLEVEN Sublime Cream:

Memorial Day Weekend marks the unofficial start of summer—a time for sun-soaked adventures, beach escapes, and outdoor celebrations. With longer days and rising temperatures, it’s the perfect moment to refresh both your wardrobe and your skincare routine to embrace the season in style.

ALLEVEN Sublime Cream is the ultimate companion for summer 2025. Designed to soothe, repair, and deeply hydrate, it ensures skin stays nourished after long days under the sun. Whether you’re lounging poolside or exploring a tropical getaway, Sublime Cream delivers immediate comfort while offering long-term benefits, keeping your skin radiant all summer.

With Memorial Day Weekend setting the tone for months of sun-kissed fun, investing in skincare that protects and enhances is key. ALLEVEN Sublime Cream isn’t just a beauty essential—it’s a must-have for making the most of every warm-weather moment.

Here’s to kicking off an unforgettable summer!

Helmut Lang:

Memorial Day Weekend sets the tone for summer, and there’s no better way to embrace the season than with effortlessly cool, minimalist fashion. Helmut Lang is the ultimate choice for kicking off Summer 2025 with sharp, refined essentials that balance sleek sophistication with relaxed ease.

From breezy tailored separates to understated statement pieces, Helmut Lang’s latest summer collection offers a modern take on warm-weather dressing. Whether you’re stepping out for a holiday weekend escape or curating a wardrobe for endless summer nights, these styles exude confidence and effortless refinement.

Helmut Lang isn’t just about fashion—it’s about attitude. Elevate your seasonal look with pieces that are equal parts classic and cutting-edge, now available at helmutlang.com. Summer 2025 starts here.

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