Menswear in Transition: How the AW 25 Runway Mirrors a Changing World

From Economic Pressures to Political Shifts: What the Future Holds for Menswear in the Post-Biden Era

A new era of American craftsmanship emerges as tariffs and reshoring policies reshape the menswear industry. Explore how bold economic changes are paving the way for innovation, sustainability, and renewed pride in "Made in the USA" fashion.


The State of Menswear Runway Today

The AW 25 Menswear Runway, spanning London, Florence, Milan, Paris and New York paints a vivid picture of a world in flux. While creativity remains at the forefront, the challenges facing the industry are undeniable. Retailers are grappling with unsold inventory, massive markdowns, and cautious consumer spending—a direct result of the turbulent economic climate under the Biden administration. As Donald J. Trump prepares to be sworn in tomorrow as the 47th President of the United States, the fashion world is bracing for a seismic shift.


Economic Pressures and Tariffs: The Industry’s Crossroads

The menswear industry is intricately tied to global trade. Trump’s proposed tariffs, particularly on goods from China and Mexico, could significantly increase production costs. While some investors are optimistic about a robust economic revival, these tariffs may force brands to rethink sourcing strategies.
Meanwhile, Trump’s focus on mass deportation and a rollback of DEI (Diversity, Equity, and Inclusion) initiatives could reshape the labor force, impacting the workers who form the backbone of garment production and distribution.

First-Hand Perspective

As the founder of POTRO, my menswear collection designed to celebrate the heritage and spirit of LATINX culture, I’ve faced significant challenges in manufacturing within the USA. Despite my commitment to American-made craftsmanship, I’ve found that many of the resources and facilities needed for modern menswear production are no longer readily available. From specialized fabric mills to skilled labor for intricate tailoring, the infrastructure that once defined American manufacturing has largely vanished. This has forced me to consider alternatives, even as I remain determined to bring production back to the U.S.

Reflection

The decline of American manufacturing has made it increasingly difficult for designers like myself to support domestic production. However, this challenge also highlights the need for a renaissance in American craftsmanship. Reshoring initiatives and investments in rebuilding the manufacturing sector could empower designers to create sustainably and locally. For brands like POTRO, this represents an opportunity to redefine what “Made in the USA” truly stands for—a commitment to quality, heritage, and innovation.

Tariffs and the Push for American Manufacturing

One of the cornerstone policies of Donald J. Trump’s presidency has been the imposition of tariffs on imported goods. The strategy is rooted in the belief that higher tariffs will incentivize companies to shift production back to the United States, reducing reliance on foreign manufacturing, particularly from China and other low-cost production hubs.

Why Tariffs?

  1. Leveling the Playing Field:
    Tariffs act as a corrective measure to address what many view as unfair trade practices by foreign countries. Subsidies, intellectual property theft, and currency manipulation by nations like China have made it difficult for U.S. manufacturers to compete on an equal footing. By imposing tariffs, the goal is to level the playing field and make American-made products more competitive in price.
  2. Encouraging Domestic Production:
    Higher import taxes make outsourcing less financially appealing, compelling companies to reconsider manufacturing in the U.S., where labor and material costs may be higher but quality and oversight are more controlled.
  3. Boosting Job Creation:
    A revival of American manufacturing is expected to lead to the creation of skilled and unskilled jobs, revitalizing economically depressed regions and fostering a sense of national pride.
  4. Trade Balance:
    The U.S. has long operated under a trade deficit, importing far more than it exports. Tariffs are intended to shrink this gap by discouraging excessive imports and promoting exports.

Benefits for the Menswear Industry

  1. Quality Control:
    Manufacturing domestically allows menswear brands to maintain stricter oversight of production quality, ensuring that craftsmanship meets premium standards, which is essential for brands targeting higher-income consumers.
  2. Quick Turnaround Times:
    With manufacturing closer to home, lead times for production can be dramatically reduced. This allows brands to be more agile, responding quickly to trends and market demands.
  3. Sustainability:
    Local production reduces the carbon footprint associated with shipping goods across the globe. This aligns with the growing consumer demand for sustainable and ethical practices in fashion.
  4. American Pride:
    The “Made in the USA” label carries a significant weight for many consumers who value supporting local jobs and economies. This is especially important in a post-COVID era, where the focus on community and local businesses has gained traction.

Challenges to Consider

While tariffs aim to bolster domestic production, there are potential challenges:

  1. Increased Costs:
    Higher tariffs mean higher costs for imported materials and goods. For menswear brands relying on specialized fabrics or components sourced internationally, this could result in increased prices for consumers.
  2. Infrastructure Gaps:
    Decades of outsourcing have eroded the U.S.’s domestic manufacturing infrastructure. Rebuilding this will take time, investment, and skilled labor.
  3. Retaliatory Tariffs:
    Other nations may impose tariffs on U.S. exports, complicating trade relationships and affecting global supply chains.

Why Trump’s Vision Resonates

The “Make America Great Again” agenda resonates with many because it aligns with values of self-reliance, economic independence, and national pride. For decades, Americans watched industries shutter and jobs move overseas, leaving communities economically devastated. The push to bring back manufacturing represents a cultural and economic shift, promising to restore the dignity of labor and revive the middle class.

Positive Economic Indicators

  1. Investment in Manufacturing:
    Domestic and foreign companies are investing in U.S. facilities to circumvent tariffs, creating jobs and boosting local economies.
  2. Reshoring Trends:
    A growing number of companies are embracing reshoring. For example, large-scale garment factories are being planned or reopened in states like North Carolina and South Carolina, long-time hubs of American textile production.
  3. New Opportunities:
    The shift towards domestic production is creating opportunities for innovation, such as the adoption of automation and advanced manufacturing technologies.

Impact on Consumer Habits

While tariffs might lead to higher prices initially, they also create an opportunity to redefine consumer priorities. Shoppers today, particularly younger generations, are more inclined to prioritize quality, sustainability, and transparency over sheer affordability. The menswear industry can capitalize on this by promoting the craftsmanship and ethical practices behind “Made in the USA” products.

Top Priorities for Young Male Consumers (18-25)

  1. Sustainability:
    Eco-friendly and ethically made products resonate strongly with younger shoppers.
  2. Quality Over Quantity:
    A shift towards buying fewer but better pieces is shaping purchasing habits.
  3. Transparency:
    Younger consumers value knowing where and how their clothes are made.
  4. Technology Integration:
    From augmented reality try-ons to personalized recommendations, tech-savvy consumers expect innovation.
  5. Community and Authenticity:
    Brands with a clear mission, relatable values, and authentic storytelling stand out.

A Generational Shift: The New Consumer

As a new administration takes the reins, a new generation of shoppers—young men aged 18-25—continues to redefine fashion’s priorities. These buyers value:

  1. Sustainability: Ethical production and environmentally friendly materials.
  2. Affordability: Quality at accessible price points.
  3. Individuality: Unique, personalized designs over mass-market appeal.
  4. Digital Integration: A seamless online shopping experience, influenced by social media.
  5. Cultural Representation: Brands that authentically celebrate heritage and diversity.

Runway Glamour vs. Retail Reality

While runway shows offer spectacle and innovation, many industry insiders are questioning their relevance to the everyday consumer. As brands invest heavily in high-concept presentations, the ultimate test remains: will these collections resonate at the cash register?


A Modern Conservatism in Fashion

With Trump’s administration poised to influence culture and policy, menswear may see a return to more restrained, timeless aesthetics. This “modern conservatism” could prioritize craftsmanship, functionality, and understated elegance, aligning with a new era of practicality and pride.


Looking Ahead

The AW 25 season reflects both the challenges and opportunities within menswear. As StyleLujo.com continues to analyze and review collections from around the world, one thing is clear: adaptability is key. Designers must navigate economic and cultural shifts while staying true to their vision.

A Turning Point for Menswear

As Donald J. Trump assumes the presidency for a second term, the menswear industry stands at a critical juncture. Tariffs, reshoring, and economic policies aimed at revitalizing domestic production present both challenges and opportunities. At StyleLujo.com, our team of editors will closely monitor these shifts, offering in-depth reviews and analyses to help brands and consumers navigate this new era of modern conservatism in menswear.

Stay tuned to StyleLujo.com as we explore how these policies reshape the fashion landscape and examine whether the industry’s runway-ready designs can translate to real-world success at the cash register.

Brunello Cucinelli:

As a fashion journalist with a keen eye for menswear, the Autumn/Winter 2025/2026 collection from Brunello Cucinelli showcases a sophisticated yet balanced approach to modern dressing. The idea of “Anamnesis” in the collection, where menswear pieces reclaim their original identity, resonates with today’s consumer who seeks both authenticity and innovation. The seamless blending of tailored excellence with informal, laid-back elements captures the spirit of a contemporary man who desires versatility in his wardrobe. I particularly appreciate the meticulous craftsmanship that elevates casual pieces like denim trousers paired with refined jackets or elegant suits combined with vibrant knitwear. These combinations not only demonstrate an evolution in menswear but also offer a perfect fusion of precision and comfort, which will undoubtedly appeal to men who appreciate both style and ease.

Sales Potential

Consumers are likely to respond positively to this collection, particularly those who value timeless elegance with a modern twist. The collection’s emphasis on lightness and ease, coupled with luxurious materials like pure cashmere and soft leathers, makes it a desirable choice for those seeking comfort without compromising on sophistication. The vibrant color palette—featuring amaranth, pumpkin, and sapphire—will attract consumers who enjoy rich hues in their wardrobe, while the soft, sophisticated knits and innovative textures add a layer of luxury that will captivate the fashion-forward. Additionally, the thoughtful details, from enamelled buttons to the subtle treatments of leather shoes, elevate the everyday look, making this collection ideal for the consumer who appreciates refined details and high-quality craftsmanship in their daily attire. With its harmonious blend of tradition and modernity, this collection will likely become a go-to for men seeking to redefine their style with a focus on both comfort and elegance.

Dunhill:

The third collection for Dunhill under Creative Director Simon Holloway is a masterful continuation of the brand’s core themes: English classicism, casual elegance, and meticulously curated wardrobing. Holloway’s exploration of the English Drape suit, with its athletic yet refined silhouette, sets the tone for a collection that seamlessly bridges traditional tailoring with contemporary versatility. From noble camel hair topcoats to Tyrol-inspired outerwear, the collection celebrates the richness of winter dressing for town. Highlights include impeccably crafted chalk-striped suits, velvet smoking jackets in vibrant tie-print motifs, and tactile shearling car coats—all of which reflect the enduring appeal of British sartorial heritage.

Sales Potential

Consumers are likely to embrace this collection for its harmonious blend of tradition and modernity. The diverse offerings, from formalwear to rugged yet sophisticated outerwear, cater to a wide audience, ensuring strong sales across retail channels. With an emphasis on craftsmanship, luxurious materials, and nuanced details—like double-faced construction and artisanal leather goods—this season’s pieces will resonate deeply with discerning shoppers seeking timeless investment pieces. Retailers can expect strong demand for standout items such as the tartan eveningwear, suede blazers, and the updated ‘Century’ leather goods, which seamlessly combine style with practicality. This collection positions Dunhill as a leader in refined menswear, delivering both innovation and heritage to a global audience.

Tod’s:

As a fashion journalist and designer with my own menswear collection, POTRO, I’m continually impressed by Tod’s ability to merge timeless craftsmanship with modern sensibilities. For Autumn-Winter 2025/2026, the Pashmy collection is a masterclass in luxury refinement. The extraordinary softness of the suede and ultra-light nappa leather used in this line not only exemplifies Italian craftsmanship but also sets a new standard for how luxury can intersect with everyday practicality. Matteo Tamburini’s reinterpretation of men’s wardrobe staples, such as the Bomber and Shirt Jacket, elevates these pieces into wearable works of art. The earthy color palette resonates deeply with the modern consumer’s desire for understated elegance, making these pieces highly desirable for men seeking comfort without compromising sophistication.

Sales Potential

From my perspective, the Pashmy collection will resonate profoundly with today’s menswear consumer, who values both quality and versatility. The use of natural tones and refined leathers speaks to a market increasingly drawn to pieces that transcend seasonal trends. The softness and lightweight feel of the garments suggest they will become instant staples for professionals and casual wearers alike. In particular, the T Signature embroidery on each piece reinforces Tod’s commitment to artisanal excellence, a detail that discerning buyers will undoubtedly appreciate. This collection positions Tod’s as a leader in modern menswear, appealing to those who crave luxury with a grounded, approachable aesthetic.

Harmont & Blaine:

Harmont & Blaine’s menswear in the Winter Bloom collection is a testament to modern sophistication with a deep respect for nature. The palette, anchored by neutral tones like browns and safari shades, comes alive with vivid pops of acid green and iris, adding energy to the otherwise relaxed aesthetic. The integration of “dogflage” prints and responsibly treated denim showcases the brand’s ability to merge playfulness with sustainability, creating pieces that are both stylish and environmentally conscious. The Earth Dye capsule, particularly, highlights this commitment by using natural pigments that enhance the collection’s earthy and organic appeal. These design choices will resonate with the modern consumer who values authenticity, ethical production, and effortless style in their wardrobe.

Sales Potential

The menswear silhouettes are designed for a laid-back yet polished lifestyle, perfect for urban explorers who appreciate versatility without compromising on quality. From jacquard knitwear to floral-printed shirts and cozy wool overshirts, the collection speaks to men who embrace individuality and a touch of boldness in their everyday wear. Pieces like garment-dyed cotton staples and upcycled materials emphasize craftsmanship and durability, ensuring lasting value. The consumer will likely respond enthusiastically to the blend of vibrant colors, sustainable innovation, and Harmont & Blaine’s signature Mediterranean flair, making this collection a standout for the season.

Louis Vuitton:

The Louis Vuitton Men’s Fall-Winter 2025 collection, under the creative direction of Pharrell Williams and Nigo, is a masterclass in blending heritage with modernity. The designs showcase a seamless marriage of Nigo’s expertise in archival workwear and Pharrell’s innovative streetwear sensibilities. From reimagined silhouettes to intricate Japanese-inspired motifs like the Dandy Monogram and Cherry Blossom Damoflage, every detail feels deliberate and artistically profound. The fabrics exude luxury, with rich textures and impeccable tailoring that highlight Louis Vuitton’s legacy of craftsmanship. The color palette, ranging from earthy tones to vibrant pops of red and yellow, feels fresh yet timeless. It’s a collection that not only pushes boundaries but also pays homage to cultural and historical influences, creating a truly unique sartorial story.

From a sales perspective, this collection holds immense potential to resonate with consumers. The combined influence of Pharrell and Nigo, paired with their focus on connecting with a younger, style-conscious audience, is likely to drive demand. However, it’s important to note that Gen Z may not relate to Pharrell Williams in the same way previous generations did. For context, I styled Pharrell over 25 years ago. Now in his 50s, Pharrell is closer in age to Gen Z’s parents, which may impact his relatability to this demographic. Items like the Damier Phriendship bags and the Streets of Japan series will be instant hits, appealing to both loyal Louis Vuitton clients and new customers drawn to the modern yet nostalgic aesthetic. This collection doesn’t just cater to high fashion enthusiasts—it’s accessible in its cultural storytelling and wearable luxury, making it a sure success in both retail and media.

Corneliani:

Corneliani’s Autumn/Winter 2025-26 menswear collection brilliantly redefines timeless elegance with a modern twist, capturing the essence of connection through refined craftsmanship and innovative design. The juxtaposition of slim, tailored trousers with relaxed outerwear and knitwear creates a harmonious play of proportions, emphasizing the brand’s ability to balance tradition and contemporary aesthetics. The tactile richness of Italian wools—gabardine, tricotine, and cover armatures—elevates the silhouettes, offering a three-dimensional depth that is both visually striking and inherently luxurious. The thoughtful color palette, grounded in classic tones of gray, black, and brown, gains vitality with accents of lime green, moss green, and antique pink, ensuring a sophisticated yet refreshing approach to fall dressing.

Sales Potential

For today’s discerning consumer, Corneliani’s focus on artisanal excellence is sure to resonate deeply. Iconic pieces such as cashmere coats, nappa leather jackets, and gradient knitwear exemplify the brand’s dedication to luxurious details and enduring quality. The robust leather footwear, with its lug soles and raised stitching, adds a commanding finish to the collection, appealing to men who value substance as much as style. This collection speaks to individuals who appreciate clothing as a form of personal expression and connection, seamlessly blending classic Italian tailoring with the nuances of modern life. It’s a wardrobe that not only meets the needs of the contemporary man but also invites him into a circle of timeless sophistication.

Bally:

The Bally Leo Mas capsule is a harmonious fusion of music, design, and fashion that successfully encapsulates the spirit of rebellion and creativity. Simone Bellotti’s interpretation of Leo Mas’s personal archive is a testament to his ability to intertwine heritage with modernity. The collection’s balance of Swiss precision with the free-spirited, countercultural ethos of Balearic music is both innovative and nostalgic. Each piece feels like a tribute to a golden era while offering a fresh take for today’s discerning consumer. From bold graphic motifs to understated tailoring in breathable fabrics, the collection transitions seamlessly between style and functionality, embodying Bally’s ethos of escapism through artistry. This capsule doesn’t just celebrate a collaboration; it establishes a dialogue between fashion and music, making it a standout moment at Milan Men’s Fashion Week.

Sales Potential
From a commercial perspective, the Leo Mas capsule has strong potential to captivate a niche audience of music aficionados, art enthusiasts, and fashion-forward consumers. The capsule’s exclusivity, combined with its collectible appeal, positions it as a desirable offering for Bally’s loyal clientele and new customers alike. Retail success will hinge on its storytelling, which can create an emotional connection with buyers. By leveraging Bally’s global network and emphasizing the narrative of collaboration and cultural significance, the capsule is poised to drive both foot traffic and online engagement. Limited-edition pieces like these not only boost brand equity but also encourage repeat purchases as customers anticipate future capsules. The understated, summer-friendly silhouettes with bold acce

Simon Cracker:

Simon Cracker’s FW25 menswear collection delivers a bold commentary on the illusions of wealth and societal excess, encapsulated through a mix of irony, rebellion, and deconstruction. The collection’s use of satirical motifs—spray-painted Chanel jackets, faux Hermès scarves transformed into garments, and Birkin bag illustrations—turns luxury status symbols on their heads, offering a sharp critique of the disconnect between fashion’s perceived opulence and everyday reality. The patchwork garments, industrial bands, and experimental dyeing techniques not only embody a raw, handcrafted aesthetic but also underscore the brand’s defiance of convention. The reinterpretation of Dr. Martens deadstock into makeshift Chanel ballet flats exemplifies this ethos, blending subversive humor with resourceful creativity.

Sales Potential

From a consumer perspective, this collection appeals to those who see fashion as more than a means of adornment—a medium for self-expression, critique, and cultural conversation. The vibrant color palette, inspired by English grandmother’s chocolates, adds an element of nostalgia that softens the collection’s sharp-edged satire. This line is for the modern man who values individuality, rejects uniformity, and finds resonance in fashion that challenges the status quo. Simon Cracker’s FW25 menswear stands as a raw, unapologetic celebration of imperfection and resilience, destined to attract those who appreciate the artistry of chaos and the power of a message.

Saul Nash:

Saul Nash’s Metamorphosis collection for Autumn/Winter 2025 is an inspired evolution of menswear, blending his signature movement-focused design philosophy with elevated craftsmanship and transformative functionality. As Nash makes his Milan Fashion Week debut, he offers a lineup that challenges conventional archetypes while maintaining wearability. Standout pieces, such as the kinetic-cut seamless jeans paired with a laser-etched Kaihara denim jacket, and the recycled nylon parkas with multifunctional cummerbunds, exemplify a seamless fusion of practicality and forward-thinking design. These garments are not only visually striking but engineered for versatility, allowing the modern man to navigate seamlessly between formality and freedom.

Sales Potential

For consumers, Metamorphosis represents an exciting shift in menswear—one that embraces adaptability and liberation through clothing. Pieces like the transformable mesh-printed hoodie, which morphs into a basketball jersey, or the pinstripe suit jacket that unzips into a sleeveless hoodie, cater to a man who values individuality and fluidity. The use of premium materials, such as tri-acetate velour and sheer TENCEL™ blends, adds a layer of luxury, while the collaboration with lululemon on the SLNSH collection extends the brand’s reach into performance and lifestyle. This collection feels like a game-changer for the menswear market, offering a fresh perspective on how men can engage with fashion to express and reinvent themselves.

KB Hong:

KB Hong

As a fashion journalist with a deep interest in the global intersections of design, K-Boxing’s Autumn/Winter 2025/2026 collection, Origin, is a fascinating blend of Western and Eastern influences that pushes the boundaries of menswear. Creative Director Massimo Foroni’s vision of merging luxurious sport and sharp tailoring captures the spirit of a modern adventurer, with oversized silhouettes balanced by sharp, precise details. The incorporation of traditional Eastern elements, such as the iconic kimono belt reimagined as collars and lapels, adds a thoughtful, culturally significant twist to contemporary menswear. The collection’s abstract graphics and jacquard fabrics draw on historical references, evoking the journey of Zhang Qian, which creates an emotional connection with history while still feeling modern and wearable. In essence, it’s a collection that speaks to the adventurous spirit of the modern man, someone who seeks both sophistication and comfort, and who values the fusion of cultural narratives in fashion.

Sales Potential

The Origin collection will likely resonate with the contemporary menswear consumer who is looking for versatility and uniqueness in their wardrobe. The blend of Eastern and Western elements offers a fresh perspective that will appeal to both established K-Boxing fans and newcomers, especially those intrigued by luxury sportwear with a historical narrative. The oversized shapes and relaxed fits cater to the growing demand for comfortable yet polished garments, while the refined details and abstract prints ensure that each piece has a unique, high-fashion appeal. The consumer who values both heritage and innovation will find this collection particularly attractive. Given K-Boxing’s status as a leading brand in China, its continued international expansion with collections like Origin is likely to further elevate its position in global markets, attracting a broad audience that is both style-conscious and culturally attuned.

SETCHU:

My Review of SETCHU and Satoshi Kuwata’s Technique and Style
SETCHU embodies an extraordinary harmony between East and West, exemplifying Satoshi Kuwata’s refined craftsmanship and vision. Kuwata’s mastery in origami-inspired construction bridges the minimalist elegance of Japanese aesthetics with the structured sophistication of Savile Row tailoring. This FW 25 collection elevates multi-functionality, showcasing pieces like safari jackets and tailcoats that transform effortlessly with intuitive folds and extensions. The juxtaposition of tactile greyscale fabrics and bold kimono-inspired silk jacquards featuring daring, homoerotic motifs pushes the boundaries of traditional menswear. Each garment is a testament to thoughtful design, where simplicity and innovation coexist seamlessly. This collection is not merely clothing but a wearable art form, meticulously crafted to celebrate versatility and timelessness.

Sales Potential

Consumers will likely be captivated by SETCHU’s transformative approach, as it challenges the conventional boundaries of fashion with a philosophy of “lessness as moreness.” The ingenious multi-functionality, coupled with the simplicity of a monochromatic palette, will appeal to those seeking modern, sustainable elegance. Meanwhile, the inclusion of bold, storytelling elements—such as the erotic mangas-inspired lace—adds a layer of cultural depth and intrigue that speaks to a more daring audience. The brand’s updating service further solidifies SETCHU’s alignment with conscious consumerism, encouraging longevity and personalization. As a collection rooted in both tradition and innovation, it’s poised to resonate strongly with a global audience seeking meaningful, versatile, and boundary-pushing fashion. But, as far as sales, I only woudl bet on a few pieces resonating with American men – especially, in the era of modern-conservatism with the swearing in of President Donald J. Trump at the 47th President on the United States of America.

QASIMI:

My Review of QASIMI and Hoor Al Qasimi’s Technique and Style
Hoor Al Qasimi’s AW25 collection is a masterclass in storytelling through fashion, blending global artistry with the signature sophistication of QASIMI. Drawing inspiration from Emily Karaka’s evocative Māori art, the collection reverberates with themes of resilience, history, and solidarity. The fluidity of the garments mirrors the undulating lines of Karaka’s brushstrokes, while the transformative silhouettes—like zippable shirts and spiral-cut skirts—push the boundaries of wearable art. Al Qasimi’s distinct tailoring, softened with curved shoulders and modular features, invites a dialogue between structure and freedom. The tactile richness of jacquards, frayed seams, and embroidered technicolor threads seamlessly integrates Karaka’s narratives, allowing each garment to carry a dual identity—one rooted in cultural reverence and the other in modern design innovation.

Sales Potential
Consumers will undoubtedly be drawn to the AW25 collection for its seamless fusion of art, activism, and adaptability. The modular elements, empowering wearers to customize their looks, align with the growing desire for personal expression in fashion. Moreover, the earthy palette punctuated by vibrant hues speaks to a universal aesthetic sensibility, ensuring broad appeal. Al Qasimi’s decision to embed Karaka’s poignant messages into the very fabric of the collection will resonate deeply with those who value fashion as a medium for storytelling and cultural preservation. This collection not only offers visually striking pieces but also serves as a wearable statement of unity and resistance, making it a meaningful addition to the modern wardrobe.

Acne Studios:

Personal Expert Review
Acne Studios’ FW25 Menswear collection is a testament to the brand’s ability to reimagine classic menswear archetypes with an unmistakable edge. The interplay between structured tailoring and relaxed silhouettes showcases a sophisticated duality that reflects modern masculinity—both polished and undone. The collection’s meticulous attention to fabric innovation, from bouclé and mouliné wool to experimental denim treatments, adds layers of depth and richness. Standout pieces like voluminous shearling jackets and the bold introduction of the 2010 bootcut denim fit are masterful nods to nostalgia while staying contemporary. The playful subversion of traditional elements, such as hand-drawn trompe-l’oeil prints and warped pinstripes, demonstrates Acne Studios’ unwavering commitment to pushing boundaries without losing the integrity of classic menswear.

Sales Potential:
Consumers are likely to embrace the FW25 collection with enthusiasm, as it strikes a balance between familiarity and novelty. The emphasis on versatile wardrobe staples, such as redefined tailoring in timeless navy and asphalt grey, ensures broad appeal. Meanwhile, the bold injections of vivid color and statement-making textures will attract fashion-forward buyers seeking standout pieces. Accessories like the Acne Studios logo-plaque loafer and the oversized Camero bag offer accessible entry points for fans of the brand’s aesthetic. With its dynamic approach to menswear and its ability to cater to both understated and daring tastes, this collection is poised to perform strongly in both retail and digital spaces, appealing to a diverse and style-conscious audience

Songzio:

Songzio

From my professional perspective, Songzio’s 25FW collection, Piccadill, is a masterclass in merging historical grandeur with modern audacity. The collection draws deeply from the baroque’s opulence, seamlessly integrating it with avant-garde experimentation to create a narrative that feels both historic and futuristic. The craftsmanship is nothing short of extraordinary, with intricate construction techniques that transform voluminous silhouettes and experimental patterns into wearable art. The reinterpretation of the Piccadill collar, once a symbol of class and privilege, as a rebellious statement is both innovative and thought-provoking. Songzio’s use of fabrics—ranging from opulent velvet and silk to metallic and holographic materials—creates a dynamic interplay of texture, reflection, and depth, reminiscent of Velázquez’s manipulation of light. The muted tones of black, grey, and brown, punctuated by dramatic reds and metallics, perfectly capture the duality of elegance and rebellion. Each piece feels like a narrative, an exploration of the tension between tradition and innovation.

Sales Potential:

At the point of sale, I anticipate this collection will resonate strongly with a discerning, fashion-forward clientele. Consumers will appreciate not only the technical complexity of the garments but also the emotional depth they convey. The dramatic silhouettes and unique textures will undoubtedly attract those seeking individuality and artistic expression in their wardrobe. Moreover, the storytelling embedded in the collection—its fusion of Eastern fluidity with Western tailoring, its nods to historical significance, and its bold reimagining of classical elements—offers a compelling value proposition. These pieces go beyond fashion; they are statements, offering buyers a sense of participation in a larger cultural dialogue. This collection has the potential to create a lasting impact both in high fashion and among avant-garde consumers who appreciate wearable art as a means of self-expression.

Dries Van Noten:

The Dries Van Noten Autumn-Winter 25 collection, designed by the Dries Van Noten Studio and directed by Julian Klausner, is undeniably a work of art. This season explores contrasts and contradictions, drawing on the inspiration of The Wild Boys by William S. Burroughs and the visual language of Bertrand Mandico’s 2017 film adaptation. The result is an intoxicating blend of masculine archetypes and avant-garde experimentation. The craftsmanship is impeccable, from the elongated tweed peacoats to oxblood cavalino trenches with storm flaps and duchesse satin coats with puffed sleeves. The interplay of opulence and rebellion is central to the collection, with sailor-inspired trousers, embellished detachable collars, and crinoline construction adding layers of historical reference and contemporary flair. The tactile richness of the materials—fil coupé linings, crackled plastic treatments, and gradient-sized paillettes—demonstrates the brand’s commitment to pushing the boundaries of design. However, the collection’s highly stylized nature, including tights with shorts, oversized flower brooches, and exaggerated silhouettes, feels unapologetically theatrical and rooted in an aesthetic that exists outside conventional norms.

Sales Potential:

Despite its artistry, I remain skeptical about how this collection will resonate with American male consumers, particularly in an era of growing conservatism. The overtly romantic and feminine elements, such as the historical puffed sleeves, lavallière bows, and tights worn with shorts, may alienate a market still largely inclined toward more traditional or practical menswear. While the collection’s unique narrative and bold experimentation will undoubtedly appeal to fashion connoisseurs and avant-garde enthusiasts, it might struggle to translate into strong retail performance. The opulent details and subversive undertones could feel too niche or esoteric for widespread adoption, especially when many consumers are seeking understated luxury or timeless styles. While Dries Van Noten continues to redefine the possibilities of menswear, this collection feels more like a gallery-worthy statement than a wardrobe staple for the everyday American man.

Adidas Originals x Willy Chavarria:

From my professional perspective, the Adidas Originals x Willy Chavarria collection strikes a compelling balance between bold cultural references and meticulous craftsmanship. The standout designs reflect Chavarria’s ability to fuse utilitarian streetwear with a sophisticated edge, evident in the oversized silhouettes, premium heavyweight cotton fabrics, and striking details like embroidered logos and puff-printed accents. The footwear offerings, particularly the reimagined Jabbar silhouettes, feel experimental yet grounded in heritage, with thoughtful touches like asymmetric tongues and animal print pony hair. The collection’s muted color palette—anchored by blacks, whites, and deep earth tones—lends a timeless quality that contrasts with its daring stylistic choices, such as sailor-inspired oversized shapes and dramatic puffed sleeves.

Sales Potential:

However, at the point of sale, I anticipate a mixed reaction from consumers. While the collection will undoubtedly appeal to a niche audience of fashion-forward shoppers and Chavarria’s loyal followers, the avant-garde styling and premium pricing could limit its broader appeal. Pieces like the Jabbar Dress shoe, with its unconventional mix of creeper and dress shoe aesthetics, might be polarizing in markets where practicality and versatility remain key purchase drivers. That said, the exclusivity factor tied to Paris Fashion Week and the lowrider activation will create significant buzz, likely driving initial demand among collectors and hype-driven consumers. Long-term, though, the challenge will be translating this collaboration’s conceptual artistry into sustained interest at retail.

Coucou Bebe 75018:

Ritual Projects:

The Coucou Bebe 75018 “TESTOSTERONE” collection for Fall/Winter 2025 was a bold and unapologetic exploration of masculinity, merging artistry and high fashion with a raw, avant-garde edge. From the expertly tailored bombers to the meticulously crafted leather pieces, the craftsmanship was undeniable. The collection’s silhouettes balanced ruggedness with a refined minimalism, while the inclusion of statement accessories—belts adorned with signature charms and key chains—added playful yet sophisticated details. The fabrics, ranging from luxurious leather to structured wool, elevated the designs and perfectly complemented the provocative prints inspired by Pyotr Pavlensky’s artwork. The rich, dark palette punctuated by bold graphic elements created a striking visual narrative that demanded attention, underscoring the designer’s ability to merge high concept with wearable art.

It’s important to highlight the crucial role A/Political plays in the production of Coucou Bebe, as they organize the entire show. Their expertise and vision bring the event to life, ensuring a seamless execution that aligns with the creative and cultural significance of the collection. A/Political’s involvement underscores their commitment to supporting groundbreaking artistic and fashion endeavors, making them an integral part of Coucou Bebe’s success.

Sales Potential:

From a consumer perspective, I believe this collection will resonate with a niche yet passionate audience at the point of sale. The bold designs, paired with their underlying narrative of rebellion and identity, will attract fashion-forward individuals who value clothing as a form of self-expression. Retailers will likely find the standout pieces—particularly the statement bombers and leather accessories—positioned as conversation starters. Coupled with the brand’s growing reputation and the cultural significance tied to its themes, the collection has the potential to create buzz and draw consumers who appreciate boundary-pushing design without compromising on quality or craftsmanship.

META CAMPANIA COLLECTIVE:

Design, Style, Fabrics, Colors, and Craftsmanship
The META CAMPANIA COLLECTIVE AW25 collection is a remarkable ode to British heritage infused with contemporary finesse. The narrative, rooted in the nostalgia of a family portrait, unfolds in every detail of the design. From the textured richness of Donegal tweeds and Shetland wools to the indulgent softness of cashmere and mohair, the fabrics evoke both tradition and modern luxury. The collection’s silhouettes range from structured and utilitarian, as seen in the ‘artist uniform’ workwear jacket and drawstring trousers, to fluid and elegant, showcased in crushed velvet dresses and elongated skirts. The thoughtful juxtaposition of tactile layers, like shearling blousons over cotton-cashmere dresses, speaks to the brand’s mastery of craftsmanship. Vibrant jewel tones, punctuated by bold checks and bright knits, infuse the line with a sense of energy and modernity, while the introduction of a cashmere-infused denim adds an innovative twist to everyday classics. Every piece tells a story of warmth, intimacy, and timeless elegance, perfectly captured in the lookbook’s evocative imagery.

Sales Potential and Consumer Reaction
I believe this collection is poised to resonate strongly with consumers who appreciate a blend of heritage and innovation. The elevated fabrics and impeccable craftsmanship align with the growing demand for luxury that feels both authentic and versatile. The rich storytelling behind the designs – from the artist-inspired workwear to the countryside allure captured in the lookbook – will engage customers seeking meaningful connections with their clothing. Standout pieces like the shearling jackets, mohair coats, and the innovative cashmere-infused denim are not only visually striking but also highly wearable, ensuring broad appeal. Additionally, the introduction of ‘The Frame’ bag, with its unique design and practicality, has significant potential to become a signature item for the brand. With its balance of heritage craftsmanship and contemporary relevance, I anticipate this collection will perform exceptionally well in both luxury retail and direct-to-consumer channels.

The SYSTEM:

The SYSTEM Fall/Winter 2025 collection, “At the Very Moment,” immediately transported me into a world of nostalgia, evoking the warmth and wonder of childhood memories. The collection’s nod to Norman Rockwell’s painting Dressing Up is particularly poignant, conjuring vivid images of the universal experience of exploring our parents’ closets and marveling at their grown-up world. From its reinterpretation of classic wardrobe staples like gingham and glen check patterns to its thoughtful use of textures like alpaca wool, suede, and velvet, the collection harmoniously bridges the past and present. It captures the innocence and curiosity of youth while delivering an elevated and refined aesthetic that speaks to SYSTEM’s ethos of merging memory with modernity. Every detail, from the all-over tie-inspired patterns to the interplay of rich browns and soft pastels, feels like a masterclass in storytelling through design.

Sales Potential:

I believe the Fall/Winter 2025 collection will deeply resonate with consumers at the point of sale. The emotional connection embedded in these designs—whether through its nostalgic patterns or tactile fabrics—makes it more than just a wardrobe; it’s an invitation to revisit cherished memories. The thoughtful styling, combined with SYSTEM’s innovative collaboration with BARACUTA, offers a contemporary edge that will attract a diverse audience, from discerning fashion aficionados to younger consumers seeking pieces with heritage and meaning. This collection encapsulates the warmth of memory while offering fresh, wearable luxury, ensuring its appeal across generational divides. SYSTEM’s ability to weave sentimentality into such refined, modern designs is what will make it a standout for Fall/Winter 2025.

Fursac:

The Fursac Fall-Winter 2025 menswear collection effortlessly fuses timeless elegance with modern functionality. Inspired by the adventurous yet refined spirit of the 1980s, the collection reimagines classic silhouettes to suit a contemporary lifestyle. Key elements include tailored overcoats, cropped duffle coats, high-waisted trousers, and flared jeans, all crafted with precision and thoughtful details such as multiple pockets and refined collars. The palette, dominated by rich burgundy tones, draws from early 20th-century French interior design, embodying a sense of understated luxury. With cultural nods such as camouflage prints referencing 1970s subcultures and elegant faux-fur coats for eveningwear, the collection celebrates versatility and individuality, offering pieces that transition seamlessly from day to night.

Sales Potential:

From a consumer standpoint, this collection speaks to the modern man who values both form and function. The modular design approach, with layered silhouettes and adaptable pieces, ensures practicality without compromising on style, appealing to a wide range of lifestyles—from urban professionals to adventurous creatives. The subtle interplay of heritage and innovation—seen in details like tailored trousers for mobility and camouflage prints with cultural significance—positions the collection as aspirational yet accessible. At the point of sale, these pieces will resonate with shoppers looking for investment wardrobe staples that combine timeless appeal with contemporary flair, making Fursac a standout choice for discerning menswear enthusiasts.

LIBERE:

The 25FW Collection by LIBERE introduces a fresh and dynamic approach to urban-western style, merging the untamed spirit of the “Wild West” with the enigmatic allure of “Midnight.” This creative narrative is brought to life through a thoughtful combination of oversized, vintage-processed streetwear with cropped, wide silhouettes that convey a blend of strength and sophistication. The collection’s standout feature lies in its intricate details, including bijoux and stud embellishments, which add depth and texture to the garments. The designs masterfully encapsulate the delicate, luminous energy of transitional moments—where day fades into night or night gives way to dawn. By intertwining rugged western elements with urban mystique, LIBERE creates a collection that feels both nostalgic and modern, appealing to those who embrace individuality and a bold sense of style.

Sales Potential:
As I reviewed the LIBERE 25FW collection in person, I was struck by its striking ability to balance boldness with wearability. The collection’s infusion of intricate embellishments and vintage-inspired craftsmanship elevates each piece to something truly special, making it easy to imagine consumers drawn to its uniqueness. At the point of sale, the collection will resonate with individuals seeking a seamless blend of fashion-forward aesthetics and everyday practicality. The oversized silhouettes, paired with the captivating narrative of “Wild West Midnight,” offer a sense of both personal identity and aspirational style. I believe consumers will not only connect with the storytelling behind the designs but also appreciate the versatility of the pieces, which can transition effortlessly from casual settings to more curated, statement-driven looks.

White Mountaineering:

The AW25 collection from White Mountaineering continues to push the boundaries of functional fashion, deeply influenced by the brutalist architectural philosophy that has shaped modern design. Drawing on the simplicity and rawness of béton brut—raw concrete—the collection brings together materials like Gore-Tex, denim, and wool in a harmonious blend of form and function. The layers of muted colors, such as black and heather gray, mirror the austere, undecorative elements found in brutalist structures. The collection’s strong, linear shapes and unembellished designs highlight the function-first ethos, while subtle structural details like triangular cuts and strategic layering emphasize the strength and mobility of the wearer. The fusion of natural materials with functional gear reflects the brand’s longstanding commitment to both durability and aesthetic sophistication, offering a fresh yet timeless interpretation of outdoor-inspired urban fashion.

Sales Potential:

At the point of sale, I believe White Mountaineering’s AW25 collection will resonate strongly with consumers who value both utility and style, particularly those drawn to modern, minimalist designs. The brand’s focus on functional wear—tested in the field and crafted from advanced materials—will appeal to customers seeking high-performance gear without compromising on style. With the connection to brutalism, the ruggedness of the collection will attract those who appreciate design that speaks to both history and innovation. The use of functional materials like Gore-Tex and the aesthetic simplicity will also appeal to a growing consumer base interested in sustainable and durable fashion, making this collection a solid investment. White Mountaineering’s emphasis on mobility and the beauty of raw materials positions it as a standout in the marketplace, poised for strong sales potential as consumers increasingly seek functional yet fashion-forward clothing that withstands the test of time.

Willy Chavarria:

The AW25 collection by adidas Originals and Willy Chavarria marks the second collaboration between the two brands, delivering a powerful statement on social justice through fashion. The complete lifestyle collection spans ready-to-wear pieces for both men and women, alongside bold footwear, all embodying the theme of ‘Warriors for Social Justice.’ With combat boot-inspired sneakers, oversized leather bombers, and silhouettes evoking the golden era of 90s hip-hop, the collection merges streetwear with activism. The designs are not just about style but serve as a call to action, taking a firm stand on the fight for equality. The fusion of athletic functionality with Chavarria’s cinematic, politically charged artistry makes this collaboration stand out, celebrating cultural identity while embracing the importance of social causes.

Sales Potential:

At the point of sale, the AW25 collaboration will undoubtedly capture the attention of a diverse audience, ranging from sports enthusiasts to fashion-forward individuals who resonate with the message of activism and social justice. The inclusion of adidas athletes and partners such as Bennedict Mathurin and Danny Ramirez, alongside icons like Jerry Lorenzo and Candace Parker, further elevates the collection’s relevance and appeal. Consumers will be drawn not only to the functional, street-inspired designs but also to the meaningful narrative woven into each piece. With a strong emphasis on oversized silhouettes and robust footwear that evokes nostalgia while pushing modern boundaries, this collection promises significant sales potential. It aligns with a growing consumer interest in brands that use their platform to make powerful statements, ensuring its place in both the market and the social conversation.

Sacai:

The Men’s Autumn & Winter 2025 Collection
Sacai’s Men’s Autumn & Winter 2025 collection is a masterclass in redefining menswear through the lens of wilderness and hybridization. Chitose Abe brings a bold narrative to life, balancing rugged utility with avant-garde craftsmanship. This season, she transforms staple menswear silhouettes with oversized, cocooning patterns, exaggerated pockets, and asymmetrical layering. The collaboration with Carhartt WIP results in reimagined washed canvas pieces fused with Sacai’s signature knitwear and leather, blending practicality with a modern edge. Abe’s inventive approach to raw collars, unfinished details, and layered textures further accentuates the collection’s untamed, primal energy. The collection feels grounded yet daring, appealing to a man who seeks comfort, functionality, and high design in equal measure.

Sale Potential
At the point of sale, Sacai’s Men’s AW25 collection is poised to perform exceptionally well with a target audience that values innovation and utility. The collaboration with heritage brands like Carhartt WIP, UGG, and J.M. WESTON introduces an elevated sense of familiarity while staying true to Sacai’s experimental DNA. Retailers can expect the standout pieces—such as the spliced jackets, hybrid outerwear, and super furry shearling boots—to become key drivers of sales, offering both statement items and functional wardrobe staples. The collection’s emphasis on elemental protection and versatility ensures broad appeal, from fashion-forward consumers to those drawn by its rugged, utilitarian charm. This fusion of luxury and practicality positions Sacai as a leader in pushing the boundaries of menswear.

Y-3:

The Men’s Fall/Winter 2025 Collection
Y-3’s Men’s Fall/Winter 2025 collection pushes the boundaries of sport-meets-fashion with a striking exploration of protection, performance, and artistic expression. Designer Yohji Yamamoto masterfully integrates functional sporting elements into bold silhouettes, highlighted by knee-padded pants, insulated t-shirts, and padded outerwear. Cinched tailoring juxtaposes sharp precision with the fluidity of draped fabrics, creating a captivating tension between form and function. The collection’s innovation extends to malleable wired Three Stripes, allowing wearers to reimagine and personalize the iconic branding with every wear. Footwear spans from performance running styles to combat-inspired GSG9 boots, delivering versatility and cutting-edge design. A standout collaboration with Japanese brand NEIGHBORHOOD incorporates the speed-driven aesthetic of moto-sport, showcased through custom leather apparel and bespoke racing helmets, further cementing Y-3’s status as a trailblazer in avant-garde menswear.

Sales Potential
At retail, Y-3’s Fall/Winter 2025 collection is poised to captivate a diverse clientele, blending performance-driven innovation with high-fashion appeal. The interplay of utility and artistry ensures strong demand among both athletes and fashion-forward consumers. Key pieces, such as the padded garments and wired Three Stripes, offer a fresh take on iconic designs, encouraging engagement through customizable features. The NEIGHBORHOOD collaboration is expected to generate buzz as limited-edition items, like the custom moto-inspired apparel and helmets, cater to collectors and enthusiasts alike. The integration of Suibokuga-inspired artwork and the seamless fusion of sport and culture create a narrative that will resonate globally, ensuring robust performance across luxury retailers and niche markets.

Ziggy Chen:

The Men’s Fall/Winter 2025-26 Collection
Ziggy Chen’s Fall/Winter 2025-26 menswear collection, VOLEISURE, embodies a harmonious blend of volition and leisure, offering a poetic and contemplative escape from the modern world’s rapid pace. Inspired by traditional Chinese wooden architecture and watercolour techniques, the collection features a serene palette of light green, khaki, olive, deep brown-red, and accents of black and grey-blue—reflecting the meeting point of nature and urbanity. The silhouettes prioritize wearability with refined, essential lines, enhanced by textural contrasts and natural fibers like wool, cashmere, linen, and hemp. Standout pieces, including cashmere-linen outerwear and jacquard-patterned sweaters, underscore a fusion of elegance and ease, while the subtle blending of materials creates timeless, fluid designs. Ziggy Chen’s vision encapsulates the duality of structured sophistication and organic spontaneity, encouraging seamless movement between urban and natural landscapes.

Sales Potential
Ziggy Chen’s VOLEISURE collection is uniquely positioned to resonate with consumers seeking refined, versatile garments that exude quiet luxury. The focus on natural fibers and textural depth appeals to discerning shoppers who value craftsmanship and sustainability. Key pieces, such as the jacquard cashmere sweaters and cashmere-linen outerwear, offer tactile sophistication that will perform well in high-end retail spaces and attract eco-conscious buyers. The balanced silhouettes, grounded in understated elegance and practicality, make the collection highly adaptable for both urban and casual settings, ensuring broad market appeal. With its poetic storytelling and timeless design language, VOLEISURE is poised to captivate a global audience seeking garments that reflect a tranquil yet purposeful lifestyle.

TAAKK:

The AW25 collection from TAAKK is a breathtaking journey into the transformative potential of fashion. It evokes memories of my own creative origins, where the ability to reverse norms and explore unseen possibilities was instilled in me.

TAAKK was established in 2013 in Tokyo JAPAN by Takuya Morikawa. Following an eight-year tenure at ISSEY MIYAKE, Morikawa’s design and attention to fabric innovation continue to flourish in this collection. Witnessing TAAKK’s intricate fusions of materials—such as leopard with denim and wool with herringbone—feels like experiencing the poetry of René Magritte in a tangible form. This collection does more than present garments; it challenges the imagination, revealing new textures, paradoxes, and a sense of freedom within its fabrics and silhouettes. The brand’s dedication to material innovation and design intricacies creates pieces that transcend conventional fashion. Each item feels like an artistic statement, capable of inspiring and moving the wearer.

Sales Potential and Consumer Appeal:
From a market perspective, TAAKK’s AW25 collection has remarkable potential to resonate with discerning consumers who crave individuality and artistic expression in their wardrobe. The fusion of contrasting materials and the concept of “dépaysement” introduces a novel approach that sets these designs apart in a crowded market. The collection’s ability to bridge avant-garde creativity with wearability ensures its appeal among high-end consumers, fashion-forward millennials, and Gen Z shoppers alike. Furthermore, the brand’s established credibility through accolades and its reputation for fabric innovation positions it to perform strongly in both luxury retail and editorial spaces. This collection has the potential to attract a global audience seeking pieces that push boundaries while maintaining functionality and elegance

Sabyasachi:

Personal Review:
Sabyasachi’s 25th-anniversary collection is nothing short of a masterpiece—a celebration of heritage, artistry, and sustainability, all woven together with unparalleled finesse. As I watched the show unfold in Mumbai, I felt transported into a world where tradition meets modernity, where every stitch tells a story of history and craft. The juxtaposition of velvet appliqués with faux fur, Japanese cotton with pashmina, and recycled polyester with pebbled ostrich leather exemplifies Sabyasachi’s genius for harmonizing contrasts. The subtle nods to personal memories—his grandmother’s austere blouses, Frida Kahlo’s defiant headbands, and Madonna’s bold crucifixes—added a deeply emotional and intimate layer to the collection. More than fashion, this was philosophy brought to life, a reminder that luxury should be steeped in culture, community, and values. Calcutta’s essence—the city’s opulence and intellectual spirit—permeated every look, creating a rich narrative that was as much about the soul as the silhouette.

Sales Potential and Consumer Appeal:
This collection has immense commercial promise, not only for its stunning craftsmanship but also for its deeply resonant narrative. In an era where consumers seek meaning and sustainability in luxury, Sabyasachi’s approach of blending heritage techniques with modern functionality strikes a perfect chord. Pieces designed for longevity, featuring timeless artistry like heritage embroideries and recycled materials, are sure to captivate consumers who value both quality and ethical production. Furthermore, the global appeal of the brand—fueled by an A-list guest list and the show-stopping appearances of Deepika Padukone and Christy Turlington—cements its desirability among fashion connoisseurs worldwide. This collection will not only thrive in couture markets but also find a strong foothold among high-net-worth individuals who view luxury as an investment in culture and craftsmanship.

Yenesai:

The Yenesai AW2025-26 collection, Alignment, is nothing short of a masterpiece that straddles the line between art and fashion. The show was a stunning portrayal of celestial resilience, merging otherworldly design with advanced craftsmanship. The interplay of 3D-printed elements, intricate pattern cutting, and futuristic textures created garments that felt both protective and adaptive—a nod to survival in an imagined world of extremes. The collection’s fabrics, ranging from tough, structured leathers to flexible, body-mapped materials, conveyed a sense of strength while maintaining fluidity. Hairstyles by Charlie Le Mindu, from vertebrae-inspired structures to ethereal feather wings, paired with Martina Derosa’s sharp, almost alien makeup, transformed models into cosmic nomads. The entire show radiated a harmonious blend of classical influences and futuristic aesthetics, creating a visual narrative that felt timeless yet pioneering.

Sales Potential:

From a commercial perspective, this collection has immense potential to captivate a niche luxury market that values innovation and storytelling. The theatricality of the show will generate significant press and editorial interest, while the versatility of the pieces makes them ideal for clients seeking statement designs that balance artistry and functionality. The inclusion of 3D-printed details and futuristic elements speaks to an evolving consumer demand for high-tech fashion, positioning Yenesai as a brand that not only innovates but also inspires. In my view, Alignment isn’t just a collection—it’s a movement that will resonate powerfully with both the fashion-forward buyer and the global press.

BED j.w. FORD:

BED j.w. FORD

The design and style of this collection are nothing short of exceptional. The silhouettes are modern yet timeless, striking the perfect balance between minimalism and bold creativity. Each piece seems to tell a story through its details, with meticulous attention paid to cut, fit, and overall form. The fabrics used are an impressive mix of innovative and classic materials—luxurious silks, structured wools, and eco-friendly textiles, all of which enhance the tactile appeal. The color palette, ranging from rich earth tones to vibrant accents, reflects both the season’s trends and a deeper narrative tied to the brand’s identity. It’s clear that this collection has been crafted with both artistic vision and technical precision, making it stand out in today’s competitive market.

Sales Potential

This brand has carved a distinctive niche, offering pieces that cater to both luxury and sustainability-conscious consumers. The seamless integration of timeless design elements with modern innovation positions the collection as a strong contender in the premium market. The point of sale, whether online or in select boutiques, is thoughtfully curated to match the brand’s elevated aesthetic and storytelling. From my perspective, consumers will resonate deeply with the brand’s ethos and design philosophy. The collection not only captures attention but also builds an emotional connection through its authenticity and craftsmanship. I predict strong performance, especially among Gen Z and Millennial shoppers who prioritize individuality, quality, and sustainability in their purchasing decisions.

Lanvin:

Lanvin:
Peter Copping’s debut collection for Lanvin AW 25 is nothing short of a poetic homage to Jeanne Lanvin’s timeless vision. The collection exudes an effortless elegance that bridges the maison’s storied history with a fresh, modern sensibility. The sharp, elongated silhouettes feel both rooted in the past and remarkably contemporary, with subtle nods to Lanvin’s archival styles. The signature blue, reimagined as a rich, dynamic hue, serves as a visual link between eras—a testament to Lanvin’s enduring spirit. The infusion of motifs from Jeanne’s home into the collection brings an intimacy and authenticity that elevates the designs. From the couture-inspired draping and intricate embroideries to the updated Parisian staples like trench coats and cabans, the collection embodies a radical individuality that feels utterly relevant today. Peter Copping has masterfully revived the maison’s essence while projecting its vision firmly into the future.

Sales Potential:
The Lanvin AW 25 collection holds strong commercial potential, striking a delicate balance between couture craftsmanship and wearable luxury. The refined tailoring and elegant detailing offer aspirational pieces that appeal to discerning clientele, while versatile staples like draped t-shirts and contemporary cabans expand the reach to younger, style-conscious consumers. The emphasis on heritage—through archival motifs and the maison’s emblematic blue—resonates with the current market demand for brands that tell authentic stories. Accessories, including the JL-shaped handbags and sculptural heels, are poised to become standout commercial hits, offering high-margin opportunities for Lanvin. Moreover, the collection’s cross-generational casting reflects inclusivity, appealing to a broader demographic while reinforcing the maison’s relevance. Lanvin’s renewed focus on individuality and craft positions it as a leader in luxury’s next chapter, setting the stage for a robust retail and wholesale performance globally.

LOVERBOY:

Charles Jeffrey LOVERBOY’s AW25 collection, “I Am a Product,” is a defiant celebration of individuality and queer creativity, seamlessly blending fashion, performance, and cultural commentary. From exaggerated tailoring to whimsical crocheted Mallard-shaped bags, the collection challenges traditional English respectability with a rebellious yet playful spirit. The immersive presentation at Paris Fashion Week elevated the show into a multidisciplinary experience, combining homoerotic performances and bold visual storytelling. This collection’s subversive charm, paired with collaborations like the groundbreaking partnership with Pornhub, pushes boundaries while amplifying underrepresented voices within the fashion and entertainment industries

Sales Potential
The AW25 collection holds strong commercial potential, particularly with its wearable statement pieces and artisanal accessories like the crocheted bags. The collaboration with Pornhub brings a unique marketing edge, tapping into progressive and diverse consumer bases while expanding LOVERBOY’s visibility among younger, avant-garde shoppers. With its bold messaging and versatile appeal, this collection has the potential to perform well in both niche and luxury retail markets, further solidifying the brand’s reputation as a leader in countercultural fashion.


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About the Author

Joseph DeAcetis is an influential force in the fashion world, known for his cutting-edge approach to styling, art direction, and fashion journalism. As one of the foremost voices in the industry, he has built a reputation for not only documenting fashion history but also driving conversations around its present and future. With a deep focus on emerging trends like AI in fashioninfluencer marketingcelebrity partnerships, and sustainable practices, Joseph is constantly at the forefront of reporting on the innovations that are reshaping the global fashion industry.

As a stylist and creative director, Joseph has worked with global icons like Elon MuskJustin BieberRichard BransonKaty PerryTom Brady, and A$AP Rocky, blending his unique vision of style with cultural relevance. But his influence extends beyond the lens—his award-winning columns for prestigious publications such as EsquirePeople MagazineRobb Report, and Playboy offer insightful commentary on the evolving relationship between fashion, technology, and culture. As a Creative Fashion Director at Forbes Media, Joseph explored the intersection of style and innovation, championing how digital transformations and sustainable business strategies are empowering fashion brands to scale globally and adapt to new consumer demands.

Joseph’s latest ventures are centered around POTRO, the pioneering Latinx menswear brand he founded and leads as President, where he blends heritage craftsmanship with modern design to create fashion that speaks to the future of menswear.

In addition to his creative work, Joseph is the Editor-in-Chief at StyleLujo.com, a celebrated online publication that has earned acclaim for its organic, groundbreaking features on celebrity culture and fashion. StyleLujo.com is known for its distinctive voice, offering fresh perspectives on fashion’s most influential trends, while spotlighting the intersection of style and contemporary culture.

Always forward-thinking, Joseph DeAcetis is a leading voice guiding fashion into an exciting new era, where technology, sustainability, and culture converge to redefine style for the next generation

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