How Gen Z And Gen Alpha Are Changing The Skincare Industry In 2024

The Biggest Skin-Care Trends of 2024
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he Geranium Rose Body Oil   Price: $110 A fast-absorbing oil formulated to intensely hydrate, nourish, firm and smooth, for visible results. Infused with natural Geranium and Rose to help relax and soothe. Powered by TFC8®.

In 2024, skin care trends will make a magnanimous switch as the industry accelerates to a new era. From artificial intelligence (AI) driven innovations to Gen-Alpha influencers, technology will accelerate how we choose and use beauty more than ever. We will see expanded use cases of Artificial Intelligence (AI) in aesthetics. One AI use case in aesthetics is in skin analysis and virtual consultations. AI can be used to analyze facial features and provide recommendations for aesthetic procedures. There are even new technologies and ways to harvest biological materials for one-of-a-kind injectables. Although they are under much scrutiny, today’s active ingredients, culled from youthful tissues and serums that can calm your skin and nerves, are rising. 

Exosomes, neurocosmetics, and the most innovative and supercharged actives are poised to come to the forefront this year. Making things more efficient and effective, artificial intelligence (AI) will continue to revolutionize the beauty industry in 2023. Specifically, the growing presence of AI will result in “shifts towards improved personalization of experiences and interactions, even in a virtual domain

The new platform Renude is trained to think like hundreds of skincare experts; it can identify a range of skin concerns and create a skincare routine focused on ingredients with multi-brand product recommendations. In addition, it connects you with your aesthetician to answer ongoing questions and evolve your routine as your skin changes- with AI-generated results. 

All this is happening against a backdrop of increasingly individualized skin care. Gen Z is leading the revolution of change. According to a survey carried out in 2021, almost 40 percent of Gen Z respondents stated that they spent between 21 and 50 U.S. dollars on a single skincare product, hence becoming one of the generations that spend the most on skincare in the United States overall. In all fairness, this is a nascent technology that needs to be approved by the FDA.

What I find interesting is hybrid ingredients that target multiple skin concerns simultaneously are gaining popularity. Examples include tretinoin (for acne, pigmentation, and anti-aging), vitamin C (for pollution protection, skin tone evenness, and fine lines), and azelaic acid (for breakouts, exfoliation, and rosacea management. Combination therapy such as microneedling combined with radio frequency helps to tighten and firm loose skin, improving the appearance of fine lines, sagging skin, wrinkles, and much more.

Gen Z has an increased interest in skincare because this generation subset is more educated about ingredients. The go-to products for Gen Z are moisturizers, SPF, and serums. Marketing studies indicate that Vitamin C is a popular body care product, and when it comes to face skincare, CeraVe is in the number one spot.


Untoxicated Moisture Boost Hydrating Cream. Photo Courtesy of Untoxicated

Untoxicated Moisture Boost Hydrating Cream ($24.95) / ($28.95)

Launched in May 2023, Untoxicated is the VERY FIRST skincare brand completely free from the 1584 toxins and 128 allergens that trigger 99%+ of skin reactivity & sensitivity – and that are commonly used by the leading ‘gentle’, ‘sensitive’ and ‘dermatologist recommended’ skincare products today (CeraVe, Cetaphil, etc.) All products are safe for the entire family and should be in everyone’s skincare cabinet! 

The line was developed by a double-board-certified allergist and immunologist using only science-backed ingredients that avoid irritating even the most troubled and sensitive skin, making them effective for all skin types and ideal for daily use.

Vegan and cruelty-free formulas that are clinically tested, pH balanced, hypoallergenic, non-comedogenic and limited ingredient – delivering what skin needs without the unnecessary extras.

This is THE PERFECT dry skin hydrator! Repair skin with nourishing, long-lasting moisture. This rich cream is infused with ceramides, hyaluronic acid, arginine and glycolipids to provide deep, restorative hydration. Made without any of the harsh chemicals that dry and irritate your already-stressed skin, this moisture booster is perfect for nighttime – or for a little extra TLC on very dry skin.


A.P. CHEM microDOSE Magical Moisturizer. Photo Courtesy of A.P. CHEM

A.P. CHEM microDOSE Magical Moisturizer and ($75)

A.P. CHEM is a science-forward skincare brand formulated with classic and clinically proven Alt-Pharma™ ingredients for advanced age-deceleration. With Gen X and Xennials in mind, A.P. CHEM uniquely delivers high design skincare at price points that don’t look like college tuition. 

A.P. CHEM’s Alt-Pharma™ approach to skin science is anchored in its use of neuropeptides, nootropics, and adaptogens. While commonly found in supplements as mood enhancers, A.P. CHEM harnesses them in topical form to deliver similar calming and uplifting benefits for optimal skin health and renewal. Dermatologist Developed and Tested. Allergy Tested and Non-Irritating. Fragrance Free. Vegan. Cruelty Free. Dye Free.

The microDOSE Magical Moisturizer:

  • Lightweight, nourishing facial moisturizer with an incredible bouncy texture that feels amazing on the skin.
  • Unique ingredients include a proprietary blend of EIGHT multi-benefit mushroom extracts to help calm, hydrate, protect and brighten skin.
  • Upon application, skin immediately appears brighter and smoother.

Augustinus Bader:

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he Geranium Rose Body Oil   Price: $110 A fast-absorbing oil formulated to intensely hydrate, nourish, firm and smooth, for visible results. Infused with natural Geranium and Rose to help relax and soothe. Powered by TFC8®.

The Geranium Rose Body Oil   Price: $110

A fast-absorbing oil formulated to intensely hydrate, nourish, firm and smooth, for visible results. Infused with natural Geranium and Rose to help relax and soothe. Powered by TFC8®.

  • Silky, lightweight body oil that absorbs quickly without a greasy residue
  • Naturally scented with Geranium and Rose essential oil
  • Clean, Vegan & Formulated without synthetic fragrance


  • Helps reduce the appearance of cellulite, stretch marks, and pigmentation for smoother, firmer, more even skin.
  • Instantly hydrates, nourishes, and restores with a blend of soothing botanicals.
  • Helps improve elasticity, giving skin a supple, bouncy feel.
  • Supports skin barrier function and prevents trans-epidermal water loss (TEWL) – keeping skin soft, plump, and supple.
  • Antioxidants protect against free-radicals and environmental aggressors.


Fight dull winter skin and get glowing with the #1 Best Selling Vitamin C Serum in Korea.

Goodal’s Green Tangerine Vitamin C Line leaves the skin gorgeously glowing, improves dark spots and hyperpigmentation, and tackles the formation of dark spots before they even surface. This line is made using mindfully harvested organic tangerines (hand-picked during a small window in July, 4 weeks out of the entire year, when levels of vitamin C are the highest) and soothes skin, inhibits inflammation, and improves your skin barrier hydration. 


The line is free of parabens, sulfates, phthalates, and other toxic ingredients and is available on, Target, Walmart, and more.


Lalais really sets itself aside as the first brand to solely dedicate their line to combating a major skin concern among many – oil control. 

After years of temperamental skin and a career in the beauty industry, founder Lita Cunningham wanted to bring to market a regimen with comprehensive “outside, inside and instant” results. How is this achieved? Backed by world renowned scientists and cross-referenced all botanicals with Memorial Sloane Kettering to ensure the brand is 100% clean and generated with impactful ingredients.

THE PERFECTING SERUMThis cutting edge exfoliating treatment corrects all major imperfections to deliver radiant skin that’s visibly clearer, smoother, more even thanks to the powerhouse formula of our proprietary Oil Control Complex (OCC3)™, an advanced 10% resurfacing blend, and potent anti-aging peptides. Its unparalleled results are clinically proven to dramatically transform oily~combination skin from greasy to glowing, with a resounding 100% reporting their skin looks and feels less oily after just 4 weeks.*

THE RETINOL RENEWAL: A one-of-a kind, anti-aging breakthrough that’s your insurance policy for healthier, younger-looking skin. The next-generation formulation works deep below the surface to stimulate collagen, clear congestion and bumpy texture, reduce the look of large pores, correct discoloration, and smooth fine lines and wrinkles. Sensitive skin? No problem. This age-defying treatment has never been done before infusing three proven retinoids, our proprietary Oil Control Complex (OCC3)™, stabilized vitamin C, azelaic acid, and powerful peptides to repair and revive tired, dull skin for total complexion rejuvenation without irritation.

The main concern about retinol products are the uncomfortable side effects that make them difficult to stick with. Our innovative formula maximizes potency and minimizes irritation to deliver the results you want.


Based in San Jose, CA-based founded in 1994. JMSR is a recognized leader and innovator in skin care that is committed to continually expanding and improving the professional skin care market.

Found on and Dermstore

TRANSFORM YOUR SKIN: Backed by multiple peer-reviewed studies published in medical journals, JMSR is committed to ensure our skin care products deliver results. By holding our products to this higher standard, we create products that not only transform your skin, but that you’ll want to use, thereby increasing compliance and maximizing results.

REGENERATION BOOSTER: This patented formulation combines advanced growth factors, peptides and antioxidants to hydrate skin, reduce the appearance of fine lines and improve the appearance of texture and overall skin tone. Jan Marini Regeneration Booster is a patented growth factor and peptide solution shown to significantly improve the appearance of aging skin. Maximum results are delivered through a combination of advanced ingredients including cycloastragenol, multiple beneficial growth factors and peptides, coenzyme Q10, antioxidants and advanced hydrators. A 3-month independent physician study using exclusively Regeneration Booster (published in the Journal of Drugs & Dermatology) showed significant improvement in the appearance of wrinkles, texture, pore size, elasticity, skin clarity/uniformity, hydration, and overall satisfaction. Regeneration Booster brightens skin and reduces the appearance of under eye circles, crepey skin and fine lines and wrinkles.

SKIN CARE MANAGEMENT SYSTEM: Experience dramatic transformation with The Jan Marini Skin Care Management System. Key technologies work synergistically to provide maximum results across multiple skin concerns. This comprehensive system incorporates Vitamin C, peptides, growth factors, AHA and BHA exfoliators, hydrators and sunscreen to deliver rapid improvement in the appearance of fine lines & wrinkles, uneven texture and sun damage.


Found on and Nordstrom

The OGs in facial fitness and we’re renowned for raising eyebrows but not in the way you might expect… Think you’ve seen it all? You’ve never seen anything like this. 

The face is made up of over 40 muscles and just like we work out our body in the gym, we can train the muscles in our faces too. At FaceGym, we combine legendary collagen-boosting studio workouts, with award-winning skincare and advanced technology tools to boost your collagen levels and lift, sculpt, tighten and brighten the skin and facial muscles like never before. Whether you’re working out in the studio or at home, we guarantee to deliver results in real time.

PURE LIFT: Known as the instant, non-invasive face lift, the Pure Lift Face by The PureLift Lab is the most advanced electrical muscle stimulation tool on the market. Powered by patented triple-wave technology, the device delivers powerful randomized electrical impulses to activate and elevate the facial muscles, giving the appearance of a firmer, more youthful-looking face in as little as 10 minutes.

The triple wave technology helps increase the permeability of the skin to allow the higher frequencies to penetrate deeper. It also improves the skin’s absorption levels of supporting skincare used post workout. Due to the electrical impulses being completely randomized, the facial muscles are unable to adapt or form regular movement patterns meaning they need to keep continuously working which is how the Pure Lift Face delivers next-level, visible results after every session. 

ACTIVE COLLAGEN WONDER MOISTURIZER: A firming gel-cream moisturizer that helps leave skin looking hydrated and plump, while visibly reducing signs of aging and enhancing collagen production. 

  • Clinically Proven to Boost Collagen by 30%*
  • 96% Agree skin feels firmer, bouncier & plumper**
  • 93% Agree skin looks more youthful**
  • 96% Report long lasting hydration**
  • Clinically proven to reduce all signs of visible aging**

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