
Models showcase Gabriela Hearst’s vibrant new denim collection, crafted from 100% recycled cotton and dyed with ecological washes. A bold step forward in sustainable luxury, redefining fall fashion with purpose and color.
Why Gen Z Is Ditching Fast Fashion for $1,500 Jeans—and the Designer Leading the Charge
“We are witnessing a generational shift in fashion where sustainability is no longer a luxury—it’s a mandate. Gen Z is leading this charge with an unrelenting demand for transparency, ethics, and environmental responsibility. What excites me most is how designers like Gabriela Hearst are not just responding to this movement—they’re shaping it. Hearst’s visionary approach proves that sustainability and sophistication can coexist at the highest levels of design. She’s not following a trend—she’s setting the standard for what fashion must become.” — Joseph DeAcetis, Editor-in-Chief of StyleLujo.com and Instructor at the Fashion Institute of Technology (FIT)