Brooklyn and Nicola Peltz Beckham bring their real-life romance to the streets of London in Moncler’s Pre-Fall 2025 campaign — where timeless style meets intimate storytelling in the city that first sparked their love.
A Sophisticated Portrait of a London Love Affair
There’s something magnetic about London in the fall — the crisp air, the golden light, the way the city seems to hum with history and possibility. And no one captures that energy quite like Moncler. For Pre-Fall 2025, the brand returns with a campaign that’s less about posing and more about presence — starring none other than Brooklyn and Nicola Peltz Beckham in a raw, romantic visual diary that feels as intimate as it is iconic.
Titled “London, A Love Affair,” the campaign is a stylish stroll through the city’s storied streets, where the couple first exchanged those three little words. It’s a full-circle moment — and Moncler knows how to frame it. Shot in a reportage style that leans into spontaneity, the imagery is a masterclass in modern elegance. Think cinematic stills that feel lifted from a love story you wish you were living.
And that’s the magic of this campaign — it’s not just about the clothes (though, trust me, the clothes are sublime). It’s about connection. Brooklyn, with his culinary creativity and laid-back charisma, brings a grounded edge to the lens. Nicola, ever the screen siren, channels her storytelling roots with a quiet intensity that lingers in every frame. Together, they’re not just models — they’re muses.
“London holds so many memories for both of us. We first said ‘I love you’ here,” the couple shares. “So coming back always takes us back to that moment.”
Founded in 1952 in the French Alpine town of Monestier-de-Clermont, Moncler began as a utilitarian outfitter for mountaineers, producing quilted sleeping bags and durable outerwear designed to withstand the harshest climates. The brand’s name itself is an abbreviation of its birthplace, a nod to its rugged roots. It wasn’t until Italian entrepreneur Remo Ruffini acquired the company in 2003 that Moncler underwent a dramatic transformation—from alpine essential to global luxury powerhouse. Under Ruffini’s vision, Moncler evolved into a brand that seamlessly blends heritage with innovation, performance with polish, and mountain DNA with metropolitan sophistication2.
What makes Moncler truly unique is its ability to maintain authenticity while continuously reinventing itself. The brand’s success lies in its commitment to craftsmanship, high-performance materials, and a design language that speaks to both function and fashion. Whether through its core Moncler Collection, the technical Grenoble line, or the avant-garde Genius collaborations, Moncler has mastered the art of storytelling through garments. Its motto, “born in the mountains, living in the city,” encapsulates its dual identity—luxury that’s not just aspirational, but adaptable.
Moncler’s demographic is as diverse as its product lines. It appeals to a global audience of fashion-conscious consumers who value exclusivity, quality, and cultural relevance. From Gen Z tastemakers to seasoned luxury buyers, Moncler’s clientele spans generations and geographies. The brand’s ability to connect emotionally with its audience is what sets it apart. That’s precisely why selecting Brooklyn and Nicola Peltz Beckham as the faces of the Pre-Fall 2025 campaign was a strategic and inspired choice. Their authentic chemistry, creative energy, and global resonance make them ideal ambassadors for a collection rooted in intimacy and elegance.
Shooting the campaign in London—where the couple first said “I love you”—adds a deeply personal layer to the narrative. It’s not just a fashion story; it’s a love story. And that’s the message Moncler is sending to consumers: that luxury is not just about what you wear, but how you live in it. This campaign invites us into a world where style and sentiment coexist, where garments are not just worn but experienced. It’s a reminder that the most powerful fashion moments are the ones that feel real.
The Collection: Elevated Ease Meets Urban Romance
Nicola’s looks are a study in soft power. Moncler’s Pre-Fall 2025 womenswear leans into cocooning silhouettes and tactile luxury — think fine wools, tweeds, and bouclé in a palette of khaki, ecru, and taupe. There’s a whisper of Parisian polish, but it’s grounded in London cool. Field jackets and pea coats get a luxe upgrade with leather, suede, and shearling accents. It’s the kind of wardrobe that moves effortlessly from Notting Hill brunches to late-night Soho strolls.
“My style is very in the moment,” Nicola says. “I love Moncler because it feels effortless yet elevated. I became obsessed with the Moncler jeans I wore in the campaign — I even wore them in my new movie.”
Brooklyn, meanwhile, embodies the modern city man. His looks are rooted in Moncler’s signature outerwear — refined nylon with diagonal boudin quilting, soft knit collars, and a muted palette of browns, greens, and grays. The vibe? Understated sophistication with a utilitarian twist. Technical tweeds, leather, and wool bouclé bring texture and depth, while coordinated sets in matching materials nod to the new uniform dressing — clean, cohesive, and quietly commanding.
“Nicola and I move in sync,” Brooklyn says. “That’s what this campaign is about — being in tune with each other and with the city around us. This shoot felt like a snapshot into our life.”
A Global Narrative, A Personal Lens
Moncler has been crafting this global love letter for a few seasons now — from Joaquín Furriel’s Madrid to Penn Badgley’s Manhattan, and Arnaud Binard’s Parisian reverie. But this London chapter feels especially poignant. It’s not just about place — it’s about memory, meaning, and the moments that shape us.
With Brooklyn and Nicola at the helm, Moncler’s Pre-Fall 2025 campaign doesn’t just sell a look — it tells a story. One of love, legacy, and the kind of style that doesn’t shout, but speaks volumes.
Moncler Collection Pre-Fall 2025 is available now in select Moncler boutiques and online at moncler.com.
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