HOW SPRAYGROUND X PORSCHE UNITE TO ATTRACT A ROBUST GEN Z AUDIENCE

HOW SPRAYGROUND X PORSCHE UNITE TO ATTRACT A ROBUST GEN Z AUDIENCE

A New Era of Fashion-Carmaker Collaborations:  When we think of fashion collaborations, we typically think of partnerships with fashion and related industries. Today, however, a collaboration requires creating a narrative that explains why it makes sense in the first place. Fashion-carmaker collaborations are popular with consumers because the colorful, stylish, and matching one-of-a-kind art cars…


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SALES EXCEEDING 150 MILLION EUROS, STEFANO RICCI LAUNCHES THE EXPLORER PROJECT 

SALES EXCEEDING 150 MILLION EUROS, STEFANO RICCI LAUNCHES THE EXPLORER PROJECT 

The fashion show at the Temple of Hatshepsut marked a moment of renewal for the STEFANO RICCI man. And after voyaging to experience the Great Beauty of Italy, the cultural journey now continues internationally with the spirit of the Explorer.  Luxor became a cornerstone of our journey”, says Creative Director Filippo Ricci, “the celebration of…


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