THE ITALIAN PORTRAIT This Fall Winter of 2023, meet a new generation of men in their moment of triumph, greatest failure, and everywhere. Today, people live in a digital-first world. But Gen Z is the first generation that is digitally native. Described as creators, social and environmental justice pioneers, inclusion champions, and culture drivers –Gen Zers are also…
Tag: Valentine's Day
HOW SPRAYGROUND X PORSCHE UNITE TO ATTRACT A ROBUST GEN Z AUDIENCE
A New Era of Fashion-Carmaker Collaborations: When we think of fashion collaborations, we typically think of partnerships with fashion and related industries. Today, however, a collaboration requires creating a narrative that explains why it makes sense in the first place. Fashion-carmaker collaborations are popular with consumers because the colorful, stylish, and matching one-of-a-kind art cars…
JAEGER-LECOULTRE MARKS THE LUNAR NEW YEAR WITH A CAMPAIGN STARRING JACKSON LEE
The Year Of The Rabbit: To mark the 2023 Lunar New Year, Jaeger-LeCoultre announced a new campaign starring its latest global ambassador, Jackson Yee (Yi Yang Qian Xi). Recognised as one of the leading talents of the young generation in China, the actor, singer and dancer brings a welcoming presence to younger millennials and Gen…
