The Artistic Renaissance of Mercura: Eyewear as Avant-Garde Art

Mercura, founded by sisters Rachel and Merrilee Cohen, was born from a fusion of artistic and scientific influences. Raised near the picturesque Puget Sound by artist parents, the sisters’ creativity was nurtured from a young age. Their inventive spirit was further sparked by their brother’s laboratory, which he left behind, filled with intriguing materials. This unique blend of art and science is evident in Mercura’s eyewear, renowned for its eclectic mix of materials and innovative designs. Drawing inspiration from both the scientific and artistic realms, the Cohens create stunning, one-of-a-kind pieces that range from expressive and spiritually charged to playful and geometric.
Loro Piana’s Timeless Elegance: The Intersection of Heritage and Modernity

The Loro Piana Fall/Winter 2024-2025 Advertising Campaign, shot by renowned photographer Mario Sorrenti, celebrates the brand’s centenary by beautifully merging heritage and modernity against Scotland’s stunning landscapes. Known for its Cheviot wool and symbolic thistle flower, Scotland’s natural beauty and historical significance enhance the brand’s dedication to craftsmanship and quality materials. The campaign appeals to Gen Z’s appreciation for authenticity and sustainability, showcasing pieces that balance tradition with contemporary wearability. Featuring luxurious fabrics like Baby Cashmere, Vicuña, and Pecora Nera®, Loro Piana’s collection highlights meticulous craftsmanship. Sorrenti’s images, capturing moments of kinship and natural energy, reflect the brand’s enduring elegance and innovation. Founded in 1924, Loro Piana continues to set the standard for luxury fashion, appealing to both long-time aficionados and discerning Gen Z consumers.
Kylian Mbappe and Hublot: A Fusion of Excellence in Soccer and Watchmaking

July 10th, 2024, Munich, Germany: Kylian Mbappe, the renowned French soccer star and Hublot Ambassador, was seen sporting the Hublot Big Bang Original Steel Diamonds watch before the semi-final match between Spain and France during the UEFA EURO 2024 at Munich Football Arena on July 9th. Mbappe, who currently holds an impressive record of 30 goals in the tournament, continues to break barriers in the soccer world. With a net worth of $180 million, his influence extends far beyond the pitch, making him one of the most marketable athletes globally. Hublot, a Swiss watch manufacturer known for its innovative and high-quality timepieces, found the perfect partner in Mbappe, reflecting their shared values of excellence and uniqueness. This collaboration underscores Hublot’s philosophy of being “First, Unique, and Different,” blending tradition with innovation in luxury watchmaking.
Savor the Flavor: Taste of Greenwich Village 2024 Celebrates Community and Culinary Excellence

Greenwich House, a West Village nonprofit, hosted its 22nd annual “Taste of Greenwich Village” on May 14, 2024, at The Altman Building. This event brought together twenty of Lower Manhattan’s top restaurants for an all-you-can-eat and drink experience to support Greenwich House’s community programs. Highlights included newcomers like Iron Chef winner Marc Forgione’s One Fifth Trattoria and Oprah-approved Zola Bakes, as well as returning favorites like Blackfoot Hospitality’s Little Owl. DJ Stormin’ Norman and Greenwich House Pottery’s handmade ceramics added to the vibrant atmosphere. The event celebrated community, creativity, and connection, supporting wellness and unity for over 22,000 New Yorkers and marking a successful 22nd year.
Louis Vuitton AW 24: A Masterclass in Luxury Fashion Advertising

In today’s competitive luxury menswear market, a successful advertising campaign requires strategic planning, creative excellence, and a deep understanding of the target audience. Louis Vuitton’s Men’s Fall-Winter 2024 fashion campaign, captured by photographer Colin Dodgson, exemplifies these principles by showcasing the picturesque landscapes of the Wild West. This season, the luxury French brand combines artistic vision, strategic execution, and brand alignment to take viewers on an epic journey of discovery and adventure.
Yusuke Takahashi: Redefining Contemporary Fashion with Innovation and Sustainability

Yusuke Takahashi’s journey into fashion began in Tokyo, where influences from his diverse family background shaped his creative path. Inspired by his architect grandfather and drawn to the transformative potential of textiles, Takahashi pursued studies in dyeing and weaving at Tamagawa University. His global explorations, including time at Goldsmiths, University of London, enriched his perspective on art and design. Founding CFCL in 2020, Takahashi combines cutting-edge technology with sustainable practices, earning acclaim for blending sophistication with consciousness in contemporary fashion.
Louis Vuitton Names South Korean Actor Gong Yoo as New House Ambassador

Louis Vuitton is proud to announce esteemed South Korean actor Gong Yoo as its latest House Ambassador. With a celebrated career, 4.2 million followers on IG -that has captivated audiences worldwide, Gong Yoo exemplifies the spirit of Louis Vuitton with his commitment to excellence and innovation in his craft. Gong Yoo’s remarkable journey in the entertainment industry is marked by iconic roles that showcase his versatility and charisma. From his breakthrough performance in the series “Coffee Prince” to his critically acclaimed role in the thriller “Train to Busan,” and most recently in the SF mystery thriller series “The Silent Sea,” Gong Yoo has consistently pushed boundaries and demonstrated an unwavering dedication to his art.
Mens Runway SS25: Digital Intelligence Reveals Tremendous Opportunities With Big Revenue Rewards

At a time when artificial intelligence is developing rapidly, with no end in sight, while bringing its benefits it also raises significant doubts and concerns about its use. Artisanal intelligence will be a very useful at the center of the apparel development process. The dialogue between artisanal feel and digital intelligence reveals new opportunities and expressions, where distinct elements, languages, and tools coexist and fuse in a new augmented reality: this is a future of style that is already here and now, emerging in its integrated flow of creativity and innovation, tradition and transformation.
Strong, Sexy, and Colorful: Women Shine at Miami Swim Week 2024, Powered by Art Hearts Fashion

Women Shine at Miami Swim Week 2024
Father’s Day Gift Guide 2024: Unique And Meaningful Gifts Dad Will Love

Sunday, June 16th, is fast approaching. Showing up without a gift is only acceptable if you are not in a good financial situation. All families understand that many people are experiencing hard economic times. During financially challenging times, Dad needs a big hug to be around the house with the family.
Today, with so many options online, it can be challenging to narrow down the perfect pick for dad, but the stylelujo list of the best Father’s Day gifts has an abundance of unique and meaningful options dad will love.