The Domino Effect: How TOD’S is Rewriting Luxury Fashion for Gen Z
As the menswear editor of StyleLujo.com, I’m always on the lookout for moments in fashion that not only celebrate heritage but also speak to the needs and desires of today’s generation. TOD’S has struck a powerful chord with The Domino Effect campaign, blending the rich legacy of Italian craftsmanship with the bold, expressive energy of Gen Z. With the introduction of the sleek Domino Bag and the collaboration with model Vittoria Ceretti, TOD’S has redefined what luxury means in 2025 — making it accessible, stylish, and deeply personal for the modern consumer. It’s a perfect balance of tradition and innovation, and I can’t think of a more exciting way for TOD’S to engage a new generation while staying true to its iconic roots.
Tod’s Reinvents Luxury with Digital Passports: A Sneak Peek into the Future of Fashion!
od’s is stepping into the future of luxury with the launch of the My Gommino Digital Product Passport (DPP), a groundbreaking initiative that merges traditional craftsmanship with cutting-edge technology. Through a partnership with Aura Blockchain Consortium and Temera, Tod’s is offering a personalized, traceable experience for customers of its iconic driving shoes. Each pair of My Gommino now includes an embedded NFC chip, allowing owners to verify authenticity, trace the product’s journey, and access exclusive content about the artisans behind the craftsmanship. Beyond this, the DPP enhances the customer experience with personalized in-store perks, extended warranties, and VIP access to exclusive events. By embracing blockchain, Tod’s is not just ensuring product authenticity but offering a transparent and immersive journey that connects consumers more deeply with the brand’s rich heritage and luxurious offerings.
Menswear in Transition: How the AW 25 Runway Mirrors a Changing World
The “Make America Great Again” agenda’s focus on tariffs and reshoring aims to revitalize American manufacturing by reducing reliance on foreign production and incentivizing domestic job creation. By leveling the playing field against nations with unfair trade practices, these policies promise to strengthen U.S. industries, including menswear, fostering quality control, faster production timelines, and sustainability. The “Made in the USA” label resonates with consumers seeking transparency and craftsmanship, aligning with growing trends toward ethical consumption. While challenges such as higher costs and infrastructure rebuilding remain, this shift represents a cultural and economic revival, offering new opportunities for innovation and long-term growth in the American fashion sector.
Mens Runway SS25: Digital Intelligence Reveals Tremendous Opportunities With Big Revenue Rewards
At a time when artificial intelligence is developing rapidly, with no end in sight, while bringing its benefits it also raises significant doubts and concerns about its use. Artisanal intelligence will be a very useful at the center of the apparel development process. The dialogue between artisanal feel and digital intelligence reveals new opportunities and expressions, where distinct elements, languages, and tools coexist and fuse in a new augmented reality: this is a future of style that is already here and now, emerging in its integrated flow of creativity and innovation, tradition and transformation.
Milan Fashion Week Men’s AW24: How Sartorial Meets Gen Z
Milan Fashion Week Men’s A/W 24/25 marked the arrival of style direction-leading into the mid-2020s decade. Forecasting trends lends excellent insight into how men will dress in the coming seasons. More to the point, the Milan runway shows and presentations were richly defined in sartorial expertise yet highly experimental to capture the attention of a hard to predict Gen Z marketplace.
The New Trend In Boots Is Changing Menswear Style Forever
In the past couple years, men’s fashion has significantly transitioned to a new place in time. That time is modernity. What has been deemed masculine has now become a controversial subject, with an abundant number of styles and silhouettes taking new form; in turn, making menswear much more fluid than it has ever been before. Whether or not you agree with new trends that have arisen in menswear, there will always be some constants for men to hold onto as mankind moves well into the twenty-first century of style.
