The Rise of Tonal Tailoring: How Dunhill’s AW 2024 Collection Defines Modern Masculinity

Dunhill’s Autumn/Winter 2024 collection, “Tonal Tailoring,” redefines modern menswear by merging the brand’s rich heritage with contemporary innovation. Under the creative direction of Simon Holloway, the collection presents a sophisticated palette of greys and blues, with impeccably crafted two- and three-piece suits in luxurious fabrics like wool cashmere flannel and Prince of Wales checks. These pieces are designed with the modern professional in mind, offering both style and practicality with cutting-edge fabric technology. Set against the backdrop of London’s Mayfair, the campaign, featuring models Adam Sattrup, Akbar Shamji, and Zhao Lei, captures the essence of Dunhill’s vision: a return to classic elegance with a modern twist, proving that timeless style is still the key to rising in the corporate world.
The Evolution of Prestige: Audemars Piguet’s Royal Oak Offshore Collection Sets the Standard for 2024

Audemars Piguet has unveiled three new Royal Oak Offshore models in 43mm and 37mm, each designed with a distinct aesthetic that caters to adventurers with a refined taste. These models feature a variety of luxurious materials, including 18-carat pink gold, black and blue ceramic, stainless steel, and unique bronze accents. The watches are powered by cutting-edge selfwinding movements and are available in bold combinations such as pink gold with black ceramic, blue with bronze, and stainless steel with ivory tones. Each piece embodies the daring spirit of the Offshore collection, offering a blend of sophistication and ruggedness that is perfect for both exploration and style.
The Power Play of Fashion: How Athlete Collaborations Drive Brand Success

In the world of fashion and sports, few collaborations are as iconic as that between Roger Federer and Wilson. Their latest venture, the RF Collection, is a testament to the power of athlete-brand partnerships in shaping global identity and driving revenue. This editorial explores the growing trend of sports brands teaming up with star athletes to elevate their brand DNA, with Federer’s legendary career serving as a prime example of how these collaborations transcend the court, creating lasting impact both in performance and in the fashion industry.
Revolutionizing Comfort: The Rise of High-Tech Men’s Underwear

The men’s underwear market has evolved significantly, now generating over $10 billion annually and driven by advancements in fabric technology and sustainability. Brands like Leela Quantum Tech are at the forefront, offering innovative options like the Men’s Quantum Silver Underwear, which features quantum energy technology to enhance comfort and health. Celebrated annually on August 5th, National Underwear Day highlights the importance of this essential garment, encouraging consumers to explore the latest trends and innovations. With a blend of history, market insights, and a focus on cutting-edge developments, the men’s underwear industry continues to grow and revolutionize.
Discovering Mary Reid: The Artist Revolutionizing Classical and Modern Art

As an editor and writer for Style Lujo, I am excited to share with you the incredible journey and artistry of Mary Reid, an artist whose work seamlessly blends the classical with the modern; an artist whose paintings are a combination of classical realism and her natural inclination for intense color. In a world where […]
Louis Vuitton’s Fall 2024 Men’s Collection: Navigating the Challenges of a Changing Market

Louis Vuitton’s Fall 2024 Men’s Capsule Collection, curated by Pharrell Williams, exemplifies the brand’s commitment to innovation and craftsmanship amid a challenging market. The collection, inspired by the late South Korean painter Park Seo-Bo, seamlessly blends traditional and modern aesthetics to appeal to younger millennials and Gen Z, who prioritize sustainability, bold colors, and unique styles. Despite economic uncertainties, the luxury menswear industry remains resilient, with social media playing a crucial role in engaging a tech-savvy audience. As the market evolves, Louis Vuitton’s strategic focus on timeless craftsmanship and innovative design ensures its continued prominence in the luxury fashion sector. For more expert insights, visit stylelujo.com.
Sartoro: Revolutionizing Custom Menswear with Digital Tailoring

Sartoro, a menswear brand specializing in digital tailoring, revolutionizes custom suit-making by leveraging advanced technology and traditional craftsmanship. Targeting modern, tech-savvy men who value precision and convenience, Sartoro’s Digital Tailor system analyzes user inputs against a vast database to create highly accurate measurement profiles, often eliminating the need for alterations. This innovative approach, combined with sustainable and stylish fabric choices, positions Sartoro uniquely in the luxury menswear industry. With the men’s luxury suiting market projected to grow and Gen Z showing interest in custom suits, Sartoro is at the forefront of meeting the evolving demands of contemporary fashion.
MCM Blasts Off: ‘From München to Mars’ Campaign with Hollywood Star Matt Dillon at the Helm

MCM continues its tradition of pushing boundaries with the “From München to Mars” campaign, celebrating German engineering since 1976. Hollywood icon Matt Dillon leads this ambitious campaign, joined by rising star Zelda Adams and model Steph Shiu. The campaign’s centerpiece, the Diamant 3D bag, designed by Katie Chung, is available in luxurious materials like cow suede, Italian calf leather, and MCM’s classic cognac Visetos. This mission epitomizes MCM’s innovative spirit, featuring the Diamant 3D bag, Stark backpack, visionary eyewear, and futuristic ready-to-wear items. Chairperson Sung-Joo Kim emphasizes the campaign’s goal to push beyond limits, leveraging AI and new technologies for a sustainable future. Founded in 1976, MCM pioneers luxury for a new generation under Sung-Joo Kim’s leadership. With Matt Dillon at the forefront, MCM’s ‘From München to Mars’ campaign is a tribute to innovation, heritage, and the spirit of exploration.
The Future of Luxury Menswear: Inside NB44 with Nicolas Bijan

Nicolas Bijan is no stranger to the world of luxury. As the son of Bijan Pakzad, founder of the legendary House of Bijan, Nicolas has grown up surrounded by the finest in menswear, perfume, and jewelry. With his new venture, NB44, Nicolas is blending his rich heritage with modern sensibilities to cater to a new generation of conscious consumers. NB44 is an exclusive, members-only luxury menswear brand that offers personalized, made-to-order pieces, with a waitlist already exceeding 3,000 eager members. NB44 redefines modern luxury, offering bespoke garments and a holistic experience that includes white-glove service delivery and a members-only app to enhance personalization. Rooted in the unparalleled craftsmanship and exclusivity of the House of Bijan, NB44 aims to create a community-driven experience for its members, with each piece in the collection made-to-order, ensuring every garment is as unique as its wearer. As we move into 2024, the luxury menswear market is evolving, and NB44 is at the forefront, offering a blend of traditional craftsmanship and modern technology, with an emphasis on customization and individuality.
Parrish Art Museum’s Summer Solo Exhibitions: A Night of Art, Elegance, and Cultural Celebration

The Parrish Art Museum proudly presents its Summer Solo Exhibitions featuring the remarkable works of KAWS, Eddie Martinez, Sam Moyer, and Julia Chiang. These exhibitions highlight the museum’s commitment to showcasing contemporary art and fostering a vibrant cultural scene in the Hamptons.