In a retail world dominated by discounts and fleeting trends, British menswear label REPRESENT is forging a bold new path. Since its launch in 2012 in Manchester, England, founders George and Mike Heaton have captivated a global audience, particularly Gen Z and Gen Alpha, by delivering a brand that prioritizes authenticity, heritage, and craftsmanship. This editorial dives…
Category: Style & Beauty
Black Friday/Cyber Monday 2024: Your Ultimate Guide to the Biggest Shopping Event of the Year
Today the acronym BFCM (Black Friday Cyber Monday) has become a household name. With just two weeks until Black Friday and Cyber Monday, the countdown is on—it’s go time! These shopping holidays have become a cornerstone of the retail calendar, offering unbeatable deals on everything from tech gadgets to fashion essentials. But how did these…
Louis Vuitton Redefines Retail: How Fashion Brands Are Elevating Customer Experiences with Culinary Delights
In an era where luxury brands are constantly pushing boundaries to captivate their customers, the fusion of retail and hospitality is redefining how we experience high fashion. Today’s most prestigious fashion houses are no longer just selling apparel and accessories – they are creating immersive environments where culture, cuisine, and creativity intersect. This trend has…
The Evolution of Skiing: From Historic Roots to 2025's Most Advanced and Stylish Skiwear
Skiing as a sport and mode of transportation has a rich and fascinating history, dating back over 5,000 years. Its origins trace back to Scandinavia, with ancient rock carvings in Norway depicting hunters on skis, marking the earliest evidence of the sport. The practice began as a practical way to traverse snowy landscapes, particularly for…
NIFF 2024: A Decade of Diversity Celebrated with the First-Ever Spirit of Positive Change Award
As the editor of Style Lujo, I had the pleasure of attending the 10th anniversary of the Nordic International Film Festival (NIFF) in New York, an event that beautifully captured the spirit of progressive, inclusive storytelling. NIFF, established in 2014 by Linnea Larsdotter Mikkelä, has made it its mission to bridge Nordic and American cinema,…
Celebrating The Beatles: Alice & Olivia’s Spectacular Tribute That Lit Up NYC
The Beatles Tribute Event by Alice & Olivia: A Night to Remember Alice & Olivia hosted an unforgettable tribute to The Beatles last night, celebrating the iconic band in a setting filled with music, fashion, and star-studded guests. This event not only honored the legacy of The Beatles but also showcased the brand’s creative take…
NBA Players Redefining Menswear Style: How Fashion Brands Are Teaming Up with Sports Icons to Set New Trends
Basketball, a sport rich in history and influence, was invented in 1891 by Canadian physical education instructor Dr. James Naismith in Springfield, Massachusetts. Designed to keep students active indoors during the winter, the game quickly evolved, spreading across schools and communities. By 1946, the National Basketball Association (NBA) was founded in New York City, establishing…
82MAJOR's 'X-82' Soars on Billboard Charts: A New K-pop Phenomenon Emerges
The Origins of K-pop: From Its Beginnings to Global Influence K-pop, short for Korean pop, began taking shape in the early 1990s. While Korean music existed in various forms prior, the genre we now recognize as K-pop truly started with the debut of Seo Taiji and Boys in 1992. Seo Taiji’s group fused elements of…
Inside NovaMen's Explosive New Winter Drop: D Smoke and Kordell Beckham Bring Style and Soul to the Season
Editorial Introduction: NovaMen has just raised the bar in menswear with their Winter ’24 collection, an electrifying blend of fashion, music, and authentic storytelling. Featuring Grammy-nominated rapper D Smoke and Love Island USA winner Kordell Beckham, this campaign isn’t just about clothes; it’s about capturing the essence of real relationships and the power of personal…
Loro Piana Après Ski: The Ultimate Guide to Winter Luxury and Style for 2024
The Origins of Après Ski: From Alpine Tradition to Global Luxury Après ski, a social tradition that emerged in the European Alps during the early 20th century, originated in alpine villages where skiers gathered after a day on the slopes to enjoy drinks, warm meals, and camaraderie. Over time, après ski became synonymous with relaxation…
