The Origins of Trends: Why They Matter and WGSN’s Top Picks for 2025

As a fashion director, I see trends as more than fleeting waves—they are cultural barometers that reflect the collective psyche of society. Trends reveal what people value, fear, and desire at any given moment, making them a fascinating study in human behavior. My role is to interpret these signals and translate them into compelling stories, designs, and experiences that resonate with consumers. Whether it’s the rise of therapeutic laziness as a response to burnout or the nostalgic pull of the “Forever Young Adult” movement, trends are deeply rooted in our need for connection, escapism, and self-expression. For me, trends are not just about following the crowd—they’re about understanding why the crowd is moving in a particular direction and leading them somewhere new.
The beauty of trends lies in their ability to unify creativity and commerce. As a director, I’ve witnessed how aligning with the right trend can transform a brand, making it culturally relevant and commercially successful. The trick is balance: staying ahead of the curve while ensuring the brand’s identity remains intact. I’m particularly inspired by how today’s trends, like the rise of AI companionship or the global pantry movement, blend innovation with emotional depth. These shifts challenge us to design with purpose and sensitivity, showing that trends are not just about what’s next—they’re about what’s meaningful. Ultimately, my perspective on trends is guided by one principle: the best trends don’t follow—they inspire.
Sandro’s Duality in Menswear: Sophistication Meets Ease in 2025 Fashion Trends

As a menswear fashion director, I see Sandro’s Spring-Summer 2025 collection as a pivotal statement in contemporary menswear, striking the perfect balance between sophistication and ease. The collection’s standout pieces—like the linen-blend workwear jacket and suede-collared outerwear—demonstrate an acute understanding of dual-purpose design, allowing men to move effortlessly between urban and coastal settings. With loose-fitting silhouettes, breathable fabrics, and a subtle yet refined color palette, Sandro redefines modern luxury by addressing the demands of versatility in today’s wardrobe. It’s a collection that resonates deeply with the evolving needs of men in 2025, offering timeless designs that marry comfort and style with Parisian finesse
The Evolution of Skiing: From Historic Roots to 2025’s Most Advanced and Stylish Skiwear

Skiing has transformed from an ancient mode of travel to a thrilling global sport with a dedicated culture, attracting skiers and snowboarders alike to pristine winter landscapes. In our 2025 skiwear feature, StyleLujo delves into skiing’s historical roots and examines why it remains so popular today. We spotlight top U.S. ski resorts, known for their unique experiences and breathtaking slopes, and reveal the latest high-tech, eco-friendly skiwear innovations from leading brands. This season, performance blends with style, as new materials, sleek designs, and sustainable options redefine the sport’s look and feel. With cutting-edge features like temperature-regulating fabrics and urban-inspired designs, the 2025 skiwear lineup promises to elevate the skiing experience—both on and off the slopes.
Loro Piana Après Ski: The Ultimate Guide to Winter Luxury and Style for 2024

Après ski is about more than just unwinding after a day on the slopes—it’s a lifestyle rooted in elegance, warmth, and a bit of mountain charm. As a skier, I love layering up in luxurious, cozy pieces that are as functional as they are stylish. With essentials like Loro Piana’s cashmere sweaters and Storm System® boots, I can easily transition from the crisp mountain air to fireside gatherings at the lodge or evening outings in town. The right mix of soft, insulating layers and sophisticated accessories brings a seamless blend of comfort and style to my après ski look, making it perfect for the slopes and city alike.
The Evolution of Hair Loss and the Science Behind Hair Restoration: Why Men Are Turning to Dr. Hardik Doshi for a Fuller, More Confident Look

Hair loss has been a concern for men throughout history, but modern advancements in hair restoration offer transformative solutions. Dr. Hardik Doshi, a leading expert in the field, utilizes cutting-edge technologies like Follicular Unit Extraction (FUE) and Platelet-Rich Plasma (PRP) therapy to help men regain their confidence with natural-looking results. While hair loss is a natural part of aging, the retention of scalp hair serves as a marker of health and vitality, making hair restoration a valuable option for those seeking to enhance their appearance and self-esteem. With personalized care and a deep understanding of hair growth, Dr. Doshi provides tailored treatment plans that address individual needs, offering a path to renewed confidence and improved social interactions.
SanMar’s Bold Step Towards Sustainability: Partnering with bluesign® for a Greener Future

SanMar Corporation, a leader in the promotional products industry, has solidified its commitment to sustainability by partnering with bluesign®, a global authority in responsible textile production. This collaboration allows SanMar to integrate bluesign® standards into its supply chain, ensuring environmentally safe and ethical manufacturing processes. By adopting these rigorous standards, SanMar continues to drive sustainability forward, offering eco-friendly products that meet the highest environmental criteria while reinforcing its long-standing dedication to transparency, responsibility, and innovation in the apparel industry.
David Beckham FW24 Eyewear Collection: A Perfect Blend of Timeless Style and Modern Flair

The David Beckham Fall/Winter 2024 eyewear campaign beautifully captures the essence of Mediterranean-inspired simplicity and elegance. From the quiet pleasure of a dinner accompanied by soft music to the tactile joy of flipping through a book, the collection brings to life the moments that make life rich. Each piece reflects not only a sophisticated style but also the spirit of adventure, designed for those who seek both elegance and freedom in their eyewear. With features like the iconic Talisman and a refined color palette, the collection combines comfort, function, and timeless British sophistication, making it the perfect accessory for any occasion.
Conan Gray and Onitsuka Tiger: Celebrating 75 Years of Sneaker Innovation

In celebration of its 75th anniversary, Onitsuka Tiger unveils its AW24 campaign featuring Gen Z pop sensation Conan Gray. This dynamic collaboration perfectly encapsulates the brand’s evolution from a pioneering sports label to a fashion icon, seamlessly blending heritage with modern innovation. As the face of the campaign, Conan Gray’s authentic style and cultural influence resonate with a new generation of sneaker enthusiasts, highlighting Onitsuka Tiger’s enduring commitment to craftsmanship and forward-thinking design. This partnership not only honors the brand’s storied past but also cements its relevance in today’s fashion landscape.
Why MAFF.tv is the Future of Fashion: Empowering Independent Artists and Redefining E-Commerce

MAFF.tv is an innovative online platform that bridges the gap between independent artists and a global audience, offering a curated selection of unique fashion, art, and design products. Founded in 2021, MAFF.tv is more than just an e-commerce site; it’s a celebration of creativity and cultural storytelling. The platform empowers emerging talent by showcasing their work with authenticity and care, while also promoting sustainable and ethical practices. For those who value originality and craftsmanship, MAFF.tv provides an inspiring space to discover and support the next generation of creators.
From Primitive Necessity to High-Tech Fashion: How Parajumpers Revolutionizes Outerwear

In the ever-evolving world of fashion, outerwear has journeyed from primitive necessity to high-tech statement pieces, blending cutting-edge technology with timeless style. From the dawn of human history to the rise of brands like Parajumpers, this editorial uncovers the fascinating evolution of outerwear—where functionality meets fashion. Discover how advanced materials, sustainable practices, and innovative design have transformed the industry, catering to modern demands for lightweight, durable, and stylish garments. As we explore Parajumpers’ latest FW24 collection, we’ll reveal why Gen Z and Gen Alpha are driving the push for sustainability, and how technology is reshaping the future of fashion.