Tag: New

French Football Icon Kylian Mbappé Scores As Hublot’s New Ambassador

In 2022, athletes are more than just players on the field. The skills and characteristics embodied by athletes are largely admired and respected by consumers from all walks of life. For youth, an athlete is a role-model. And for the fashion and watch industry, the right athlete can be a trendsetter, tastemaker and social influencer.

The New Generation Of Dress For Success

Let’s face it, Generation Z is not subscribing to the universal codes of office attire that had once been imposed upon American men. And this resistance is raising a lot of questions for business professionals today. As I see it, Gen Z is a testament to the style transition currently happening at the workplace. I have to say, over the last few decades, the winds of change seemingly swept through the menswear industry, with the force of a category 5 hurricane. But it wasn’t until about 2011 when men had taken the chance to come to the office dressed in a suit and luxury sneakers.

Meet The New ‘Hyper-Luxe’ Sneaker Brand: Courser

Despite the hardships of 2020, fashion and accessory brands are seemingly re-energized to take the reins and set out to control a new frontier. The time has come to open the hatch and rebel against the norm to create supercharged product offerings. I can almost guarantee that sneakers will be guns blazing as they enter […]

Luxurious Hair This Holiday Season Takes On A Whole New Meaning

If this year has been one thing; it has been the year of all things virtual such as events, dates, conferences, happy-hours, interviews, and even holiday celebrations. More precisely, the most important style you wish to plan for in the quarantine digital age may not be your fashion apparel after all, but rather making sure your hair style is on point! These days, there are various products on the market including tech-savy styling tools, modified hair treatments, fresh shampoo’s and a fresh lineup of hair dryers— that help skip to a one step process if you happen to be pressed for time!

Messaging And Marketing Automation: Here’s How Luxury Brands Are Hacking Growth In A New Customer Era

Like everything living thing, growth occurs in all facets of human endeavor. This growth is a result of change across systems and sectors. The marketing mix that worked for luxury brands in the past is certainly not the same for today’s customer era. In a word, the nature of consumer needs has changed. In response to this, the marketing efforts are increasingly geared towards addressing the real needs of the target audience. The emphasis has moved from product features to how these features address the needs of the target audience. By doing this, luxury brands like Gucci and Chanel are able to appeal to the emotions and desires of the audience, especially on the luxury side of things.

Crafted With Cutting-Edge Material Outerwear Takes On A New Role

The men’s and women’s outwear scene has certainly come a long way in the past few years with young and ambitious designs paving the way for technically advanced fabrics that balance design innovation. Sure, there are still conservative options where consumers wish to remain cautious, and rightly so, but with so many new options, the outerwear market sector has become a style wonderland with a myriad of choices both high and low. Outerwear brands and advanced technology have long joined forces to demonstrate the power of creative energy in collaboration which opens news doors for the creative force to flourish. Without a hint of regret, current product offerings seemingly challenge fixed ideas resulting in sports heritage and versatility.