New York Fashion Week (NYFW) is one of the most iconic events in the fashion world, and every September, it sets the tone for what we’ll be wearing in the coming seasons. But before we dive into the trends defining Spring/Summer 2025, let’s take a moment to look at the origins of this cultural phenomenon. NYFW…
Tag: Menswear
Berluti: A Legacy of Timeless Craftsmanship and a Catalyst for Sustainable Luxury in Menswear
In the world of luxury menswear, few names carry the gravitas of Berluti. Revered for its impeccable craftsmanship, rich heritage, and timeless elegance, Berluti represents the epitome of high-end fashion. But beyond its iconic leather shoes and bespoke tailoring, Berluti is at the forefront of a revolution in sustainability, bridging the gap between luxury and…
Conan Gray and Onitsuka Tiger: Celebrating 75 Years of Sneaker Innovation
As a fashion journalist, I’ve had the privilege of witnessing the ever-evolving landscape of footwear. Sneakers, once a utilitarian necessity, have transformed into cultural icons that transcend generations and trends. Their journey from athletic wear to a fashion statement is a testament to innovation, design, and the merging of sport with lifestyle. The Birth of…
Why MAFF.tv is the Future of Fashion: Empowering Independent Artists and Redefining E-Commerce
In the ever-evolving world of fashion and art, MAFF.tv is carving out a unique space that is both innovative and empowering. Launched in 2021, MAFF—short for Music Art Fashion Forward—began as a video streaming platform but has quickly evolved into a global marketplace, providing a platform for independent artists and creators from around the world.…
From Primitive Necessity to High-Tech Fashion: How Parajumpers Revolutionizes Outerwear
Outerwear, as we know it today, has a storied history rooted in humanity’s earliest attempts to protect themselves from the elements. Long before fashion became a global industry, the very first “outerwear” was likely animal skins worn by our primitive ancestors. These early garments were functional, providing warmth and protection in harsh climates. But as…
Christopher Ammanuel and Simon Rex Redefine Hollywood Style with Thom Sweeney Tailoring
As someone deeply immersed in the world of high-end luxury and fine craftsmanship, I take great pride in stories like this that align with my passion for menswear. I’ve always believed that dressing well goes beyond mere aesthetics—it’s a powerful tool for projecting confidence, authority, and success. Highlighting how brands like Thom Sweeney are setting…
Hublot’s Star-Studded Evolution: How Brand Ambassadors Like Maxime Plescia-Buchi Are Shaping the Luxury Watchmaker’s Style
In the highly competitive realm of luxury timepieces, Hublot stands out for its bold fusion of innovation and design. Established in 1980 by Carlo Crocco, Hublot introduced a revolutionary design with its distinctive “Hublot” (French for “porthole”) watch, setting new standards in the industry. Headquartered in Nyon, Switzerland, Hublot has continuously pushed the boundaries of…
King Ice Jewelry: Bridging Art, Culture, and Fashion Through Iconic Pop Culture Collaborations
The Business of Fashion and Jewelry: Merging Art, Culture, and Commerce In the world of fashion, jewelry brands are increasingly bridging the gap between art, culture, and people. These brands, like King Ice, are tapping into streetwear, hip-hop, and pop culture to create unique, culturally resonant jewelry pieces. They don’t just follow trends; they curate…
Troye Sivan and the Future of Fashion: How Brands Are Winning Gen Z and Gen Alpha with Social Media Mega Stars
In today’s rapidly evolving fashion landscape, the synergy between fashion brands and social media influencers has never been more vital. The intersection of style, culture, and social media influence is driving brands toward unprecedented success. The fashion industry is recognizing the immense power of partnering with social media megastars like Troye Sivan—a strategy that is…
Porsche and Puma Unite: A Sneaker Collaboration That Celebrates 50 Years of the Iconic 911 Turbo
In the ever-evolving landscape of marketing, the terms “brand partnership” and “brand collaboration” are often used interchangeably, yet they hold distinct meanings. A brand partnership typically involves two entities coming together to leverage each other’s strengths, often for mutual benefit, but without significant product integration. On the other hand, a brand collaboration is a deeper,…
