Loro Piana Spring/Summer 2025: Inside the Most Elegant Fashion Campaign of the Year"

Loro Piana Spring/Summer 2025: Inside the Most Elegant Fashion Campaign of the Year"

The Legacy of Loro Piana: A Masterclass in Craftsmanship and Elegance Founded in 1924 by Pietro Loro Piana in Quarona, Italy, Loro Piana began as a modest family-run textile business. Over the past century, it has transformed into a global icon synonymous with luxury, innovation, and unmatched craftsmanship. The brand is celebrated for its expertise…


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Loro Piana’s Timeless Elegance: The Intersection of Heritage and Modernity

Loro Piana’s Timeless Elegance: The Intersection of Heritage and Modernity

Embracing Heritage in Modern Fashion The Loro Piana Fall/Winter 2024-2025 Advertising Campaign, lensed by the renowned Mario Sorrenti, is a visual ode to the Maison’s centenary. Set against the breathtaking backdrop of Scotland, this campaign is a perfect confluence of Loro Piana’s rich heritage and contemporary elegance. Scotland, with its verdant landscapes and historical significance,…


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