A Legacy Woven in Wool: The Origins of Loro Piana Loro Piana’s story begins in the early 1800s in Trivero, Italy, where the family began trading wool. In 1924, engineer Pietro Loro Piana officially founded Ing. Loro Piana & C. in Quarona, Piedmont. The company quickly became renowned for its technical precision and commitment to sourcing the…
Tag: Mario Sorrenti
Loro Piana Spring/Summer 2025: Inside the Most Elegant Fashion Campaign of the Year"
The Legacy of Loro Piana: A Masterclass in Craftsmanship and Elegance Founded in 1924 by Pietro Loro Piana in Quarona, Italy, Loro Piana began as a modest family-run textile business. Over the past century, it has transformed into a global icon synonymous with luxury, innovation, and unmatched craftsmanship. The brand is celebrated for its expertise…
Loro Piana’s Timeless Elegance: The Intersection of Heritage and Modernity
Embracing Heritage in Modern Fashion The Loro Piana Fall/Winter 2024-2025 Advertising Campaign, lensed by the renowned Mario Sorrenti, is a visual ode to the Maison’s centenary. Set against the breathtaking backdrop of Scotland, this campaign is a perfect confluence of Loro Piana’s rich heritage and contemporary elegance. Scotland, with its verdant landscapes and historical significance,…
COS LAUNCHES AUTUMN WINTER 2022 CAMPAIGN SHOT BY MARIO SORRENTI
Grace Elizabeth This season, COS has unveiled its Fall/Winter 2022 advertising campaign. The inspiration is inspired by city living in the modern era and all it has to offer to people worldwide. The creative vision behind the campaign comes to life by using multigenerational actors, models and dancers including Harvey Keitel, Natasha Lyonne, Alton Mason,…
