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Tag: Mario Sorrenti

Inside the World’s Softest Secret: How Loro Piana Became the Quiet Powerhouse of Luxury Fashion

“Loro Piana has always stood for quiet sophistication and unparalleled craftsmanship, but what’s exciting about Autumn/Winter 2025 is how the brand is evolving its narrative—inviting us into a more intimate, artistic world. This season feels like a fresh chapter: the campaign’s setting, the painterly textures, and the effortless silhouettes all speak to a deeper emotional connection between the clothes and the life we aspire to live. It’s not just about luxury—it’s about legacy, artistry, and the elegance of restraint.” — Joseph DeAcetis, Editor at StyleLujo.com and Menswear Instructor at the Fashion Institute of Technology

Loro Piana Spring/Summer 2025: Inside the Most Elegant Fashion Campaign of the Year”

Loro Piana, founded in 1924, is a symbol of timeless luxury and unparalleled craftsmanship. Renowned for its mastery in creating the world’s finest fabrics—such as vicuña, cashmere, and linen—the brand combines heritage with modern elegance. From its roots as a textile mill to becoming a global designer powerhouse, Loro Piana has redefined luxury by blending technical innovation with sophisticated design. Celebrating 100 years of excellence, the brand continues to set the standard in high-end fashion, offering garments that embody effortless refinement, sustainability, and a deep respect for craftsmanship.

Loro Piana’s Timeless Elegance: The Intersection of Heritage and Modernity

The Loro Piana Fall/Winter 2024-2025 Advertising Campaign, shot by renowned photographer Mario Sorrenti, celebrates the brand’s centenary by beautifully merging heritage and modernity against Scotland’s stunning landscapes. Known for its Cheviot wool and symbolic thistle flower, Scotland’s natural beauty and historical significance enhance the brand’s dedication to craftsmanship and quality materials. The campaign appeals to Gen Z’s appreciation for authenticity and sustainability, showcasing pieces that balance tradition with contemporary wearability. Featuring luxurious fabrics like Baby Cashmere, Vicuña, and Pecora Nera®, Loro Piana’s collection highlights meticulous craftsmanship. Sorrenti’s images, capturing moments of kinship and natural energy, reflect the brand’s enduring elegance and innovation. Founded in 1924, Loro Piana continues to set the standard for luxury fashion, appealing to both long-time aficionados and discerning Gen Z consumers.