Revolution Begins with One: adidas Originals Unveils 'The Original' for Spring/Summer 2025

Revolution Begins with One: adidas Originals Unveils 'The Original' for Spring/Summer 2025

As we look ahead to Spring/Summer 2025, adidas Originals is doing more than just celebrating its history—it’s propelling us into the future with its bold new campaign, “The Original.” This vision is rooted in a powerful message: that true revolutionary change starts with just one spark. And for adidas, that spark has always been in…


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Mens Runway SS25: Digital Intelligence Reveals Tremendous Opportunities With Big Revenue Rewards

Mens Runway SS25: Digital Intelligence Reveals Tremendous Opportunities With Big Revenue Rewards

Artisanal Intelligence: At a time when artificial intelligence is developing rapidly, with no end in sight, while bringing its benefits it also raises significant doubts and concerns about its use. Artisanal intelligence will be a very useful at the center of the apparel development process. The dialogue between artisanal feel and digital intelligence reveals new opportunities…


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