In an era where fashion often leans toward the ephemeral, Gieves & Hawkes’ Autumn/Winter 2025 collection, Eyes in the Sky, offers a compelling counterpoint: a meditation on permanence, purpose, and the quiet dignity of historical reflection. Rooted in the legacy of WWII fighter pilots, the collection draws from real narratives—those of Squadron Leader Dick Churchill and…
Category: Style & Beauty
Tailoring Turned Inside Out: Maison MIHARA YASUHIRO's AW25 Is Controlled Chaos at Its Chicest
For Autumn/Winter 2025, Maison MIHARA YASUHIRO reimagines what tailoring can look like, pulling from the brand’s roots while turning traditional silhouettes on their head. Known for blending streetwear influences with conceptual design, the label delivers a collection that feels bold, unconventional, and yet completely on brand. This collection leans into dramatic proportions and layered silhouettes,…
The 10 Style Investments You’ll Wear Forever (Seriously)
In a world where trends come and go, there’s something quietly powerful about building a wardrobe that isn’t dictated by the moment. At its core, great style isn’t about chasing what’s new, it’s about curating pieces that hold their value, season after season. The key? Investing in timeless, beautifully made essentials that elevate your everyday,…
From Wool to Wow: How Cycology Is Revolutionizing Cycling Style
Cycling Through Time: A Sport’s Stylish Evolution Cycling began in the early 1800s as a novel mode of transport, but by the late 19th century, it had transformed into a competitive sport. The first official races, like the Tour de France (est. 1903), helped cement cycling’s place in global athletics. In its early days, cyclists…
Bratz Are Back and Bolder Than Ever: The Swimwear Drop That’s Breaking the Internet
Bratz 101: A Cultural Icon Reimagined Before diving into the rhinestone-studded waves of the Summer Escapez collection, let’s rewind. Bratz was launched in 2001 by Carter Bryant for MGA Entertainment, introducing the world to four fashion-forward dolls—Cloe, Jade, Yasmin, and Sasha—who quickly became icons of diversity, attitude, and unapologetic style. With almond-shaped eyes, glossy lips, and bold…
KITON AW 2025 Is the Ultimate Power Move: Why America’s Wealthiest Men Are Suited for Sartorial Greatness Again
All photography courtesy of Kiton As Editor of StyleLujo.com and Menswear Professor at the Fashion Institute of Technology, I’ve never been more enthused—or more convinced—that we’re standing at a critical inflection point in American menswear. Kiton’s AW 2025 collection marks a shift toward purpose-driven style. There’s a noticeable return to sharper silhouettes and clean tailoring, which feels…
Moncler’s Frosty Revolution: Why Gen Z Is Melting the Old Rules of Luxury Fashion
Luxury fashion is no longer just about exclusivity—it’s about relevance. As Gen Z and global consumers demand authenticity, adaptability, and experience-driven design, heritage brands like Moncler face a pivotal moment: evolve or risk irrelevance. As editor of StyleLujo.com and a professor of menswear at the Fashion Institute of Technology, I’ve witnessed firsthand the seismic shift shaking up…
Louis Vuitton Just Reset the Menswear Clock—AW 25 Will Never Look the Same Again
If you thought you’d seen it all in menswear, AW25 throws down a new gauntlet. With artificial intelligence rewriting the rules and Pharrell x NIGO aiming to rewrite fashion history, Louis Vuitton’s menswear collection doesn’t just show—it shouts. But that leads to a deeper question—who’s really the intended audience? On a backdrop of sculpture gardens…
The Hamptons’ Hottest Retail Revolution: Why Everyone’s Talking About The HUB
The HUB Is Redefining Fashion Commerce in the Hamptons As legacy retail models continue to falter under the weight of outdated systems and bloated overhead, The HUB in Bridgehampton is emerging as a beacon of innovation—and style. This isn’t your typical department store, nor is it a consignment experiment. It’s a hybrid concept that’s turning heads and…
You’ll Never Look at Your Wardrobe the Same Way Again: How Fashion Is Quietly Rewiring Our Brains in 2025
In 2025, fashion is no longer just fabric—it’s psychology in motion. The clothes we choose each morning shape not only how the world perceives us, but more importantly, how we perceive ourselves. Welcome to the emerging science of fashion psychology—a field at the crossroads of identity, mental wellness, and personal transformation. Whether consciously or subconsciously, what…
