In a move that shakes up luxury marketing in the best way possible, Swiss watchmaker Hublot has tapped none other than fashion’s most pampered feline, Choupette, to star in its 20th anniversary campaign for the legendary Big Bang collection. Known for its fearless approach to design, Hublot has long stood as the disruptor in the…
Category: Style & Beauty

Unlocking Peak Wellness: My Transformative Experience at Restore Hyper Wellness
There’s something remarkable about truly listening to your body—especially when you’re living in a high-energy city like New York, where the pace rarely slows. For me, wellness isn’t just about taking breaks or finding time to relax; it’s about restoring my body in ways that actually make a difference. That’s exactly what I experienced at Restore Hyper Wellness,…

The Sock Revolution: How Hurdle Apparel is Changing Activewear Forever
Fashion Meets Function: The Future of Athleisure In a world where athleisure reigns supreme, performance-driven fashion is no longer just a trend—it’s an expectation. Gone are the days when workout gear was simply about sweat-wicking fabrics and compression fits. Today, brands like Hurdle Apparel are pushing the boundaries of textile technology, proving that innovation and…

AI Reshapes the Future of Fashion: How Hockerty and the 2025 Met Gala Mark a New Era
The 2025 Met Gala is more than just a showcase of couture and creativity—it’s a landmark moment in the evolution of fashion, where AI-driven innovation is redefining personalization, craftsmanship, and global industry standards. The theme for the 2025 Met Gala is “Superfine: Tailoring Black Style”, a celebration of Black Dandyism and its influence on fashion over the centuries. Inspired by Monica L. Miller’s book Slaves…

The New Era of Sartorial Excellence: How Gen Z is Reviving Dressing for Success
For decades, the workplace has seen a shift toward casual dress—loafers in lieu of Oxfords, untucked shirts replacing tailored blazers. But now, the pendulum swings back. In the United States, a new wave of men—led by Gen Z professionals—are reclaiming the art of dressing well, both at work and in their leisure time. This isn’t…

Louis Vuitton Pre-Fall 2025: The Return of Timeless Menswear Elegance
In the evolving world of menswear, Pre-Fall 2025 heralds a return to classic elegance and measured refinement, reflecting a broader cultural shift toward conservatism. Ushered in by the political climate of President Trump’s administration and reverberating globally, luxury fashion houses like Louis Vuitton are adapting to this new zeitgeist. For years, menswear had pushed creative…

Why Every Man Needs This Bold New Fragrance for Summer 2025
Let’s be real: when it comes to men’s grooming, no item is more personal than fragrance. A great scent isn’t just about smelling good—it’s about making a statement. Unlike a shave cream or a styling product, your fragrance lingers. It stays behind long after you’ve left the room, capturing the mood, moment, and message of who you…

Stage Presence: How Benson Boone and Dolce&Gabbana Usher in a New Era of Menswear at Coachella 2025
In today’s fashion landscape, luxury houses are no longer relying solely on runway spectacles or high-profile campaigns to drive global awareness. Instead, brands are turning to cultural touchstones—like the Coachella Valley Music and Arts Festival—and partnering with rising celebrity talent who embody both style and substance. At the 2025 edition of Coachella, one such moment of synergy…

Jacquemus Sets Sail: "La Croisière" SS25 Collection Navigates New Horizons
A Voyage Through Time and Style Simon Porte Jacquemus, the visionary behind the eponymous label, has once again captivated the fashion world with his Spring/Summer 2025 collection, “La Croisière.” This season, Jacquemus embarks on a sartorial journey that traverses the rich landscapes of Egypt, seamlessly blending mid-century silhouettes with contemporary flair. The collection, characterized by sculptural dresses,…

Inside the Glamour: Why the Kentucky Derby is 2025’s Biggest Fashion Event—and What to Wear
The Kentucky Derby isn’t just the most exciting two minutes in sports—it’s a centuries-old celebration of Southern charm, sartorial splendor, and cultural tradition. For 2025, the fashion stakes are higher than ever. As Brackish returns as an official Kentucky Derby partner for the second year in a row, the brand unveils a fresh lineup of…