Supermodel Alessandra Ambrosio returns to RE/DONE in effortless Malibu style—capturing the sun-drenched spirit of American fashion in timeless denim and breezy essentials made for Summer 2025.
The California Comeback: RE/DONE and Alessandra Ambrosio Capture the Spirit of Summer 2025
There’s something eternally magnetic about California summer style—the kind that’s sun-bleached, salt-kissed, and effortlessly cool. It’s a fashion language spoken in vintage denim, perfectly lived-in T-shirts, and silhouettes that suggest freedom, movement, and understated confidence. RE/DONE, the cult-favorite label born from a love of classic Americana, returns to this very essence in its Summer 2025 campaign—an ode to Malibu days, Pacific Coast Highway drives, and the icons who made denim the uniform of cool.
And who better to embody that legacy than supermodel Alessandra Ambrosio?
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A decade after fronting RE/DONE’s original Hanes campaign in 2015, Ambrosio reunites with the brand—this time as the evolved RE/DONE woman: grounded, sun-drenched, and timelessly confident. Shot by acclaimed photographer Zoë Ghertner, the campaign captures stolen moments in breezy terry cloth sets, the laid-back Surf Pant, and the vintage Levi’s that made RE/DONE a fashion phenomenon.
“This season is about reconnecting with our roots: California, denim, and the stripped-down authenticity that made RE/DONE a cult brand from day one,” says Phillip Prado, the brand’s newly appointed CEO. “With Alessandra and Zoë, we’re not just looking back—we’re honoring the legacy while pushing forward.”
Ambrosio agrees: “RE/DONE is about living in your clothes, feeling strong, feminine, and yourself. Returning to this campaign felt like coming home, especially in a place as special as Malibu.”
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With Ghertner’s signature lens—elevated yet intimate—the imagery radiates warmth and nostalgia: soft light glinting off the ocean, the relaxed energy of long beach days, and that unmistakable feeling of freedom that only the California coast can give. Each frame captures a story in motion, where heritage meets modern ease.
As someone deeply invested in the evolution of American fashion and lifestyle, I found RE/DONE’s Summer 2025 collection to be a masterclass in authenticity and restraint. The pieces exude that laid-back confidence synonymous with California style—breezy terry cloth, lived-in denim, and relaxed silhouettes designed not to impress, but to express. There’s a sense of quiet luxury here, rooted not in logos or flash, but in craftsmanship, cultural memory, and the beauty of imperfection. It’s a reminder that true style is not about chasing trends, but about refining what already works.
Seeing Alessandra Ambrosio return to this campaign was not just nostalgic—it was powerful. She embodies the modern American muse: strong, natural, and entirely comfortable in her own skin. Her presence in front of Zoë Ghertner’s lens gives this campaign a sense of narrative—a realness that’s often missing in high-gloss fashion stories. Alessandra doesn’t wear the clothes; she lives in them. That distinction is what elevates RE/DONE from a brand into a movement. It’s about honoring the past, yes, but doing so with a sense of ease, sensuality, and relevance.
What excites me most, though, is how American fashion is having a renaissance moment—and it’s not loud, it’s honest. In an era of over-stylization and digital noise, there’s something incredibly fresh about a return to heritage, sustainability, and clothes made to last. RE/DONE taps into the core of what American fashion has always stood for: individuality, utility, and timeless design. As we look ahead, it’s this very ethos—rooted in real life—that is setting the global tone for what fashion means now. And it’s thrilling to witness.
Founded in 2014, RE/DONE pioneered the art of upcycling vintage Levi’s into contemporary fits, paving the way for sustainable luxury long before it was a fashion buzzword. Since then, the brand has transformed over 260,000 discarded jeans into wardrobe staples like the 90s Jean, the Ex-Boyfriend fit, and the Denim Trucker—garnering a fanbase that reads like a who’s who of cool: Kaia Gerber, Dua Lipa, Gigi Hadid, Jennie Kim, Zoe Kravitz, Rihanna, and Dakota Johnson, to name a few.
But Summer 2025 isn’t just a new campaign—it’s the start of a powerful new chapter. With renewed investment from majority owner Style Capital, the appointment of Susan Chokachi as Chair of the Board, and Prado at the helm, RE/DONE is poised to evolve its legacy of craftsmanship, sustainability, and cultural relevance.
The campaign will debut globally on shopredone.com, with exclusive one-of-a-kind vintage and upcycled pieces available at RE/DONE’s flagships in Los Angeles, Malibu, East Hampton, Aspen, Paris, and Seoul.
As RE/DONE proves once again: real style isn’t made—it’s remade. And this summer, it comes with sun on your shoulders, denim on your hips, and the spirit of California in every stitch.
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