Menswear in Transition: How the AW 25 Runway Mirrors a Changing World

The “Make America Great Again” agenda’s focus on tariffs and reshoring aims to revitalize American manufacturing by reducing reliance on foreign production and incentivizing domestic job creation. By leveling the playing field against nations with unfair trade practices, these policies promise to strengthen U.S. industries, including menswear, fostering quality control, faster production timelines, and sustainability. The “Made in the USA” label resonates with consumers seeking transparency and craftsmanship, aligning with growing trends toward ethical consumption. While challenges such as higher costs and infrastructure rebuilding remain, this shift represents a cultural and economic revival, offering new opportunities for innovation and long-term growth in the American fashion sector.
Mens Runway SS25: Digital Intelligence Reveals Tremendous Opportunities With Big Revenue Rewards

At a time when artificial intelligence is developing rapidly, with no end in sight, while bringing its benefits it also raises significant doubts and concerns about its use. Artisanal intelligence will be a very useful at the center of the apparel development process. The dialogue between artisanal feel and digital intelligence reveals new opportunities and expressions, where distinct elements, languages, and tools coexist and fuse in a new augmented reality: this is a future of style that is already here and now, emerging in its integrated flow of creativity and innovation, tradition and transformation.