JAEGER-LECOULTRE MARKS THE LUNAR NEW YEAR WITH A CAMPAIGN STARRING JACKSON LEE
To mark the 2023 Lunar New Year, Jaeger-LeCoultre announced a new campaign starring its latest global ambassador, Jackson Yee (Yi Yang Qian Xi). Recognised as one of the leading talents of the young generation in China, the actor, singer and dancer brings a welcoming presence to younger millennials and Gen Z through a new series of compelling photographs and videos.
THE NEW PRADA CAMPAIGN FOR THE YEAR OF THE RABBIT 2023
Prada recently launched the year with the Memories of Beauty campaign, which celebrates the memory and the sharing of happy moments connected to the Lunar New Year. According to the Lunar calendar, 2023 is the year of the rabbit –the fourth of all zodiac animals. In Chinese culture, rabbits represent the moon and pure characteristics.