The Rise of Tonal Tailoring: How Dunhill’s AW 2024 Collection Defines Modern Masculinity

Dunhill’s Autumn/Winter 2024 collection, “Tonal Tailoring,” redefines modern menswear by merging the brand’s rich heritage with contemporary innovation. Under the creative direction of Simon Holloway, the collection presents a sophisticated palette of greys and blues, with impeccably crafted two- and three-piece suits in luxurious fabrics like wool cashmere flannel and Prince of Wales checks. These pieces are designed with the modern professional in mind, offering both style and practicality with cutting-edge fabric technology. Set against the backdrop of London’s Mayfair, the campaign, featuring models Adam Sattrup, Akbar Shamji, and Zhao Lei, captures the essence of Dunhill’s vision: a return to classic elegance with a modern twist, proving that timeless style is still the key to rising in the corporate world.
Mens Runway SS25: Digital Intelligence Reveals Tremendous Opportunities With Big Revenue Rewards

At a time when artificial intelligence is developing rapidly, with no end in sight, while bringing its benefits it also raises significant doubts and concerns about its use. Artisanal intelligence will be a very useful at the center of the apparel development process. The dialogue between artisanal feel and digital intelligence reveals new opportunities and expressions, where distinct elements, languages, and tools coexist and fuse in a new augmented reality: this is a future of style that is already here and now, emerging in its integrated flow of creativity and innovation, tradition and transformation.
Sartorial Totalitarianism: Menswear Classicism Emphasizes Clear Order And Unification In 2024

Unlike the inconvenient menswear styles of the last decade, classicism returns with the simplicity and lightness of clean lines and simple features by highlighting humanistic values of honor, truth, loyalty, devotion, and compassion with concern for family and God. And, stylelujo.com has researched why this trend is on the rise in 2024.
In the second half of the 17th century, a new artistic direction began, called Classicism, which arose in France and soon spread throughout Europe during the 18th century. Classicism, although inspired by ancient patterns, emphasized moderation and clear order. At that time, Classicism was manifested in literature, painting, music, architecture, and fashion.