The Evolution of Menswear: A Look Back at NYC’s First Menswear Runway to SS25 Trends
The Spring/Summer 2025 menswear collections at NYFW not only showcased the latest trends in American men’s fashion but also reflected the broader cultural and technological shifts redefining the industry. From relaxed tailoring and bold prints to the rise of technical fabrics and gender-fluid styles, designers pushed the boundaries of modern menswear while staying true to functional, wearable fashion. However, the week also carried an underlying sense of change—artificial intelligence, sustainability, and the economy dominated discussions, highlighting a new era for fashion where influencers and technology increasingly shape the narrative. As we look to the future, NYFW SS25 marked a pivotal moment for menswear, blending innovation with the evolving demands of the modern man.
The Archetype of Collaboration: Giorgio Armani and Kith Unite for a Groundbreaking FW24 Collection
Giorgio Armani and Kith have unveiled their first collaborative menswear collection for Fall/Winter 2024, aptly named “The Archetype.” This partnership blends Armani’s timeless elegance with Kith’s contemporary streetwear edge, offering four distinct capsule collections that reflect unique personas: The Artist, The Entertainer, The Traveler, and The Entrepreneur. Each capsule features expertly crafted suiting, outerwear, accessories, and footwear, with standout pieces like double-breasted wool suits and velvet crossover jackets. The campaign stars iconic figures like Martin Scorsese and Pierce Brosnan, representing the collection’s diverse archetypes. The launch will be marked by pop-up events in New York, London, Milan, and Shanghai.
The Art of Sneakers: Louis Vuitton’s Historic Collaboration and the Rise of Collectible Footwear
Louis Vuitton’s latest “White Canvas: LV Trainer in Residence” project is a masterful fusion of art and fashion, partnering with renowned Chinese artists Zhou Yilun and Wen Na to reimagine the iconic LV Trainer. This collaboration highlights the growing trend of luxury brands working with artists to create collectible sneakers, transforming them from functional footwear into valuable pieces of art. As a fashion journalist and stylist, I see these limited-edition trainers not only as unique, hand-crafted items but also as future collector’s pieces, set to appreciate in value. Under CEO Bernard Arnault, Louis Vuitton continues to innovate, merging its rich heritage with contemporary artistry to captivate a younger, culturally diverse audience.
NYFW SS 25: The History, Evolution, and Top Trends Defining Fashion’s Biggest Event
New York Fashion Week (NYFW), launched in 1943 by publicist Eleanor Lambert, has evolved from a wartime event designed to promote American designers into a global fashion spectacle. Today, NYFW contributes approximately $600 million annually to New York City’s economy, with over 300 shows and presentations highlighting both established and emerging talents. The Spring/Summer 2025 season has introduced key trends such as sheer fabrics, oversized blazers, bold florals, utility chic, fringe accents, maxi dresses, metallic finishes, cut-out details, soft pastels, and tech-infused fashion, setting the tone for the year ahead.
Berluti: A Legacy of Timeless Craftsmanship and a Catalyst for Sustainable Luxury in Menswear
Berluti, a revered name in luxury menswear, is redefining the future of fashion with its unparalleled craftsmanship and commitment to sustainability. Founded in Paris in 1895, the brand seamlessly blends Italian artistry with French elegance, producing timeless pieces that embody sophistication and environmental responsibility. Since its acquisition by LVMH in 1993, Berluti has expanded globally, offering a comprehensive range of bespoke shoes, ready-to-wear collections, and accessories, while maintaining its dedication to quality and innovation. As a pioneer in sustainable luxury, Berluti continues to lead the charge, demonstrating that true luxury can—and should—last a lifetime.
Conan Gray and Onitsuka Tiger: Celebrating 75 Years of Sneaker Innovation
In celebration of its 75th anniversary, Onitsuka Tiger unveils its AW24 campaign featuring Gen Z pop sensation Conan Gray. This dynamic collaboration perfectly encapsulates the brand’s evolution from a pioneering sports label to a fashion icon, seamlessly blending heritage with modern innovation. As the face of the campaign, Conan Gray’s authentic style and cultural influence resonate with a new generation of sneaker enthusiasts, highlighting Onitsuka Tiger’s enduring commitment to craftsmanship and forward-thinking design. This partnership not only honors the brand’s storied past but also cements its relevance in today’s fashion landscape.
Why MAFF.tv is the Future of Fashion: Empowering Independent Artists and Redefining E-Commerce
MAFF.tv is an innovative online platform that bridges the gap between independent artists and a global audience, offering a curated selection of unique fashion, art, and design products. Founded in 2021, MAFF.tv is more than just an e-commerce site; it’s a celebration of creativity and cultural storytelling. The platform empowers emerging talent by showcasing their work with authenticity and care, while also promoting sustainable and ethical practices. For those who value originality and craftsmanship, MAFF.tv provides an inspiring space to discover and support the next generation of creators.
From Primitive Necessity to High-Tech Fashion: How Parajumpers Revolutionizes Outerwear
In the ever-evolving world of fashion, outerwear has journeyed from primitive necessity to high-tech statement pieces, blending cutting-edge technology with timeless style. From the dawn of human history to the rise of brands like Parajumpers, this editorial uncovers the fascinating evolution of outerwear—where functionality meets fashion. Discover how advanced materials, sustainable practices, and innovative design have transformed the industry, catering to modern demands for lightweight, durable, and stylish garments. As we explore Parajumpers’ latest FW24 collection, we’ll reveal why Gen Z and Gen Alpha are driving the push for sustainability, and how technology is reshaping the future of fashion.
Christopher Ammanuel and Simon Rex Redefine Hollywood Style with Thom Sweeney Tailoring
Rising stars Christopher Ammanuel and Simon Rex are redefining Hollywood style, showcasing the elegance and craftsmanship of Thom Sweeney’s tailoring and ready-to-wear collections. Both actors, known for their distinct talents and screen presence, have recently been seen donning the brand at high-profile events, seamlessly blending classic British sartorial tradition with contemporary flair. Ammanuel, turning heads at the world premiere of Lionsgate’s “1992,” and Rex, making a stylish impression at SiriusXM’s Town Hall and Esquire México, exemplify how the new wave of Hollywood is embracing a refined approach to menswear. Their sartorial choices highlight a renewed interest in the art of tailoring, positioning Thom Sweeney as the go-to label for those who value fit, style, and sophistication.
Hublot’s Star-Studded Evolution: How Brand Ambassadors Like Maxime Plescia-Buchi Are Shaping the Luxury Watchmaker’s Style
Over the past decade, Hublot has masterfully leveraged its brand ambassador strategy to elevate its status in the luxury watch market, with notable partnerships spanning various high-profile personalities. The latest addition to this illustrious lineup, renowned tattoo artist and typographer Maxime Plescia-Buchi, exemplifies Hublot’s commitment to blending art and horology. His collaboration on the new Spirit of Big Bang Sang Bleu collection—featuring innovative designs in blue ceramic and King Gold—reflects both his artistic vision and Hublot’s dedication to pushing the boundaries of traditional watchmaking. This partnership not only enhances Hublot’s appeal to collectors and enthusiasts but also reinforces its reputation as a leader in luxury and innovation.