The $10 Billion Wrist Game: How Celebrity Power Is Rewriting Luxury Watch Marketing—And Why Hublot Just Won Big
“South Korea’s cultural engine has become one of the most strategic pipelines for the luxury watch industry. Today’s top maisons understand that K-pop ambassadors don’t just model timepieces—they mobilize vast, digitally native fan economies that convert attention into measurable demand. With social media penetration in Korea exceeding 90% and a majority of luxury buyers influenced online, aligning with Korean global stars is no longer experimental; it’s essential future-proofing for relevance, reach, and revenue.” — Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology