Introduction: Novak Djokovic and the Big Bang Unico Novak Djokovic, a name synonymous with excellence, resilience, and record-breaking achievements, has joined forces with Swiss luxury watchmaker Hublot to create an extraordinary timepiece: the Big Bang Unico Novak Djokovic. This limited-edition watch not only celebrates Djokovic’s unparalleled career but also embodies Hublot’s commitment to sustainability, lightweight innovation,…
Tag: GQ
Loro Piana Après Ski: The Ultimate Guide to Winter Luxury and Style for 2024
The Origins of Après Ski: From Alpine Tradition to Global Luxury Après ski, a social tradition that emerged in the European Alps during the early 20th century, originated in alpine villages where skiers gathered after a day on the slopes to enjoy drinks, warm meals, and camaraderie. Over time, après ski became synonymous with relaxation…
Harber London: The Evolution of Leather Craftsmanship from Ancient Times to Modern Luxury
Leather has played a pivotal role in human history, dating back to ancient civilizations. Over 7,000 years ago, early humans discovered how to process animal hides into durable, functional materials, primarily for clothing, shelter, and tools. This skill spread across continents, from the Middle East to Northern Africa and Europe. In ancient Egypt, leather was…
Montauk: Where Surf Culture Meets Timeless Style—Adam Mar’s Unique Approach to Menswear
Montauk, with its windswept dunes and untamed coastline, has long held a place of reverence in American history. From its early days as a modest fishing village to its modern role as a surfer’s mecca, the town has witnessed numerous transformations. What makes Montauk so compelling is not just its scenic beauty but its deep…
Ulysse Nardin Freak S: A Century of Innovation with Watches of Switzerland's Exclusive Centenary Edition
As a renowned fashion and watch editor for decades, I’ve had the privilege of witnessing some of the finest innovations in horology, and few brands capture the essence of technical mastery and bold design quite like Ulysse Nardin. Established in 1846 by Ulysse Nardin in Le Locle, Switzerland, the brand initially focused on marine chronometers. Today,…
The Evolution of Menswear: How Athlete Partnerships Elevate Fashion Brands
A Brief History of Hugo Boss Hugo Boss was founded in 1924 in Metzingen, Germany, originally producing uniforms and later evolving into one of the world’s premier luxury menswear brands. The company has always been known for its impeccable tailoring, minimalist designs, and use of high-quality materials. Over the years, Hugo Boss has expanded into…
Palm Angels FW24: Bold Streetwear Meets High-Fashion in a Revolution of Self-Expression
Palm Angels Unveils Its FW2024 Collection: A Journey of Self-Discovery When Palm Angels first launched in 2015, it quickly rose as a brand synonymous with cultural fusion, blending American subcultures with Italian craftsmanship. Behind this remarkable vision is Milan-born Francesco Ragazzi, a creative mind with a background in fashion communication and photography. Ragazzi’s journey began…
Paris Fashion Week SS25: Unveiling the Future of Fashion with Rich Heritage and Modern Innovation
A Journey Through Paris Fashion Week: The Origins and Evolution Paris Fashion Week, established in 1973 by the French Fashion Federation, has long been a cornerstone in the global fashion calendar. Initially launched to showcase French designers and promote Paris as the fashion capital of the world, it has since evolved into a premier event…
The Audemars Piguet Royal Oak Concept: A Masterpiece of Horological Innovation and Luxury
The luxury watch industry continues to thrive, generating an impressive $28 billion annually, driven by craftsmanship, exclusivity, and the prestige of owning a high-end timepiece. For collectors, these watches are not just instruments for telling time but symbols of heritage, artistry, and personal accomplishment. In the world of horology, few names carry as much weight…
Versace SS2025: A Joyful Revolution at Milan Fashion Week
As I witnessed the spectacle that was Milan Fashion Week 2024, it was clear that the city once again affirmed its position as a global fashion capital. Over 70 shows, countless parties, and luxury brand unveilings breathed life into the cobbled streets, generating over €50 million for Milan’s economy. Yet, amid this whirlwind of creativity…
