Why Luxury Brands Collaborate With Top Artists Accompanied By Global Appeal
There are various reasons why fashion brands choose to curate a relationship with artists. Naturally, a company hires a compatible artist whose approach to creativity aligns with the brand’s mission and vision. And, on the flip side of the coin, artist management companies will reach out to fashion brands and provide sponsor incentives -that just might solidify a healthy collaboration. In truth, it is an artist’s global appeal and world concert tours that appeal to a fashion brand’s marketing team.
K-Pop Artist Dahyun Signs On As Global Ambassador For Michael Kors
Michael Kors is pleased to announce that Dahyun, member of the global group TWICE, has been named its newest Global Brand Ambassador. Known around the world for her on-stage talent and impeccable style, Dahyun is the epitome of the confidence, glamour and jet-set energy that characterizes the Michael Kors brand.