K-Pop Artist Dahyun Signs On As Global Ambassador For Michael Kors

There once was a time when the editors at Vogue magazine were showered with gifts from designers hoping that the editors would wear the product and report about it. Well, that’s not so important any longer. The global popularity of K-pop is such a forceful trend that celebrities are becoming the faces of some of the most popular fashion brands such as Armani, Chanel, Dior, and Michael Kors!

High-end fashion brands are showing great enthusiasm and excitement for K-pop idols by selecting them as models and ambassadors – some inking 7-figure deals.

Michael Kors is pleased to announce that Dahyun, member of the global group TWICE, has been named its newest Global Brand Ambassador. Known around the world for her on-stage talent and impeccable style, Dahyun is the epitome of the confidence, glamour and jet-set energy that characterizes the Michael Kors brand.

His namesake company, established in 1981, Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear.

The brand currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience.

Dahyun, whose full name is Kim Da-hyun, has established a close relationship with the brand over the past few seasons, attending both the Spring/Summer and Fall/Winter 2023 Michael Kors Collection runway shows during New York Fashion Week. Now, the singer joins MICHAEL Michael Kors in the brand’s Fall/Holiday 2023 MICHAEL Michael Kors campaign, with Spring/Summer to follow. Additional social media collaborations and appearances are planned for throughout the year. A member of global group TWICE since 2015, the South Korea native’s musical talent and chic, on-the-go style have made her an international sensation with a devoted following.

“I’m excited to embrace the world of music and performance with Dahyun. She’s energetic, animated and has truly captured a global audience. From her incredible talent to her individual style, she’s the perfect representation of our brand,” said designer Michael Kors.

JohnstonMurphy at StyleLujo

Joseph DeAcetis

Acclaimed American Journalist and International Editor. My interest lies in the pace and direction of trend adoption in luxury fashion and lifestyle, access to real-time fashion through top influencers and how disruption and social-intelligence have transitioned the trend landscape through the democratization of the marketplace

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