BOSS Spring/Summer 2023: Be Your Own BOSS

The heart of the campaign showcases six leading talents from various fields sharing their origin stories to inspire individuals to embrace their destiny: British supermodel Naomi Campbell, Colombian singer Maluma, American supermodel Gigi Hadid, South Korean actor Lee Minho, next-generation TikTok creator Khaby Lame and Italian tennis player Matteo Berrettini. Each of these celebrated and globally recognized talents overcame obstacles and personal struggles to become their own BOSS. Captured by photographer Mikael Jansson, these power-packed stories are told through emotionally engaging words that portray their paths to triumph.
Future Heritage: Trending In Milan And Paris Spring-Summer 2023

“I have always loved a rebel. A woman who is confident, smart and a little bit of a diva. She wears leather, studs and frayed denim and she has enough attitude to mix them with chiffon, jersey, and a tiara! She is a strong liberated woman; she is gorgeous; she knows it. She is the Goddess of Freedom.” – DONATELLA VERSACE