FRAME 2025: The California-Cool Brand Redefining American Menswear—With Global Gen Z in Its Sights

FRAME 2025: The California-Cool Brand Redefining American Menswear—With Global Gen Z in Its Sights

As a menswear expert and professor at the Fashion Institute of Technology, I’ve watched FRAME evolve from a niche denim label into one of the most quietly influential American fashion houses of our time. Launched in 2012 by Jens Grede and Erik Torstensson in Los Angeles, FRAME quickly gained traction for its European tailoring sensibility…


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Michael B. Jordan Just Changed the Game with GAP — Here's Why Everyone's Talking About It

Michael B. Jordan Just Changed the Game with GAP — Here's Why Everyone's Talking About It

Michael B. Jordan and GAP: A Cultural Power Move When the news dropped that Michael B. Jordan would be collaborating with GAP, the internet lit up. This isn’t just another celebrity-brand pairing. This is a strategic alignment of cultural impact, modern masculinity, and streetwise sophistication — all wrapped in GAP’s timeless American aesthetic. For a…


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Revolutionizing Camouflage: melin Teams Up with Realtree® and Country Superstar Dustin Lynch for a Game-Changing Collection

Revolutionizing Camouflage: melin Teams Up with Realtree® and Country Superstar Dustin Lynch for a Game-Changing Collection

MELIN has just raised the bar in outdoor performance headwear with the launch of a groundbreaking collaboration with Realtree®, the industry leader in camouflage pattern design. The iconic partnership brings together two brands known for pushing boundaries in their respective fields, crafting a collection of hats that combine Realtree®’s legendary camo designs with melin’s innovative, high-performance HYDRO Collection. At the forefront…


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5 Must-Have SS25 Menswear Picks That'll Elevate Your Wardrobe in an Instant

5 Must-Have SS25 Menswear Picks That'll Elevate Your Wardrobe in an Instant

The SS25 season marks a significant revival for American menswear, which is making a bold comeback with a fresh, modern edge. After years of looking to European and South American influences for inspiration, American fashion is now standing strong on its own, reclaiming its identity with unique designs that combine timeless Americana with forward-thinking innovation.…


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Maluma x Dolce & Gabbana: How Celebrities Are Rewriting the Playbook on Luxury Brand DNA

Maluma x Dolce & Gabbana: How Celebrities Are Rewriting the Playbook on Luxury Brand DNA

Redefining Brand DNA: Celebrities and Luxury Menswear In the ever-changing landscape of pop culture, luxury menswear has become more than just a fashion statement—it’s a key ingredient in the personal brand of many male celebrities. As they continue to push boundaries in music, film, and entrepreneurship, these stars are utilizing high-end fashion to solidify their…


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Austin Butler Teams Up with Breitling for a Bold New Era in Watchmaking with the Top Time B31

Austin Butler Teams Up with Breitling for a Bold New Era in Watchmaking with the Top Time B31

Austin Butler: A Rising Star and the New Face of Breitling Austin Butler, the Oscar-nominated actor known for his compelling performances in Elvis, Dune 2, and The Bikeriders, has officially joined the prestigious Breitling squad as the brand’s newest ambassador. His effortless charisma and fearless approach to his craft make him the perfect match for Breitling’s Top Time…


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Derek Rose Summer 2025: Escape into the Midnight Jungle with Luxe Leisurewear Like Never Before

Derek Rose Summer 2025: Escape into the Midnight Jungle with Luxe Leisurewear Like Never Before

In the fast-paced world of fashion, few brands embody the true essence of luxury and leisure quite like Derek Rose. As the British brand unveils its Summer 2025 collection, it’s clear that they’ve once again redefined what it means to dress for comfort and style—whether you’re jetting off to a tropical paradise or indulging in…


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Berluti's 130th Anniversary: How Lee Junho Is Shaping the Future of Luxury Menswear

Berluti's 130th Anniversary: How Lee Junho Is Shaping the Future of Luxury Menswear

In the ever-evolving world of luxury menswear, brand ambassadors have become more than just faces for campaigns; they are integral to the narrative of a brand’s legacy and future. As we approach 2025, the relationship between luxury brands and their ambassadors is more important than ever, influencing both the direction of fashion and the way…


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