Bally is pleased to announce the appointment of Roy Wang, Chinese singer-songwriter, actor, and presenter, as its new Global Brand Ambassador. Brand ambassadors have become very important to luxury fashion brands because they help provide the human aspect to marketing campaigns. The more people get to know your brand, the more likely they will buy from your company or…
Tag: Dries Van Noten menswear

Dries Van Noten Menswear Autumn/Winter 23/24 Aims To Reach The Digital Natives
The Influence of Gen-Z the first generation of true digital natives – is rising at rapid speed. This year, on the runway, a new generation of influencers took center stage during the Milan FW 23/24 fashion shows. Investigating the behaviors of this new generation and its influence on consumption patterns was the talk of the…