Bally is pleased to announce the appointment of Roy Wang, Chinese singer-songwriter, actor, and presenter as its new Global Brand Ambassador. Wang’s role will cement the Swiss luxury brand’s reverence for art and culture, while his Gen Z fanbase and strong personal style will reinforce Bally’s multi-generational appeal.
Bally is pleased to announce the appointment of Roy Wang, Chinese singer-songwriter, actor, and presenter, as its new Global Brand Ambassador. Brand ambassadors have become very important to luxury fashion brands because they help provide the human aspect to marketing campaigns. The more people get to know your brand, the more likely they will buy from your company or business. They can also help build up positive online reviews and comments, affecting how potential customers view your products. Wang’s role will cement the Swiss luxury brand’s reverence for art and culture, while his Gen Z fanbase and solid personal style will reinforce Bally’s multi-generational appeal.
Bally is a Swiss luxury brand established in 1851, with a rich heritage in shoemaking and a longstanding relationship with architecture, arts, and the environment. Today, the brand offers unique designs across shoes, accessories, and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic.
A thriving global ambassador builds credibility in various ways. For instance, when people hear positive things about your brand from someone they trust, it can increase their confidence in it while driving sales and conversions by promoting your products or services to their networks. Brand ambassadors can help you reach new audiences and get your message in front of more people through brand awareness. And hearing positive things about a brand can increase their confidence and build brand credibility. More to the point, when used correctly, it can transform a brand into an outlier that stands above and beyond a saturated marketplace.
In today’s marketplace, consumers want to align with trustworthy companies. Since it’s easier to trust a human being than a corporation, brand ambassadors lend a human voice through their endorsements while giving the brand access to a whole new network of potential consumers. More importantly, these leads trust the opinions of their friends and family, ‘s they’re more likely to convert into customers.
In Bally’s case, I feel strongly that Roy Wang can manage the brand’s reputation positively. “It’s a great honor to be chosen as Bally’s Global Brand Ambassador. A brand with such a rich history that combines heritage and innovation to represent Swiss luxury uniquely.”– Roy Wang
Wang will be the face of Bally’s Fall/Winter 2023 seasonal campaign and join regional festivity campaigns such as Chinese Valentine’s Day and Lunar New Year. The Fall/Winter 2023 campaign celebrates a contemporary take on Swiss luxury. It was photographed in Switzerland, where Wang could also visit the brand’s Villa Heleneum, home to its Bally Foundation for Art and Culture. With a combined social media following of nearly 100 million followers, Wang’s popularity across China will build upon Bally’s robust presence of 60 stores on the Mainland and a digital ecosystem including Bally.cn, Bally WeChat Mini-Program, Tmall Luxury Pavilion, and JD.com.
“We are thrilled to have Roy Wang join us as Bally’s new Global Brand Ambassador. His multidisciplinary career’s versatility, social engagement, and modern sense of style perfectly match with Bally’s pioneering spirit and values.”– Nicolas Girotto, Bally CEO
Wang’s unique sense of creativity projects a youthful energy that inspires his audience, conveying the duality of tradition and the future. Since his debut, Wang has also leveraged his fame to support important causes, establishing the Yuan Foundation in 2017. In 2018 Wang was appointed as a UNICEF ambassador. An important voice for his generation, Wang was the first post-00s columnist for Global People and has participated in United Nations’ speaking engagements for three years consecutively.
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