The Future of Luxury Menswear: Inside NB44 with Nicolas Bijan
Nicolas Bijan is no stranger to the world of luxury. As the son of Bijan Pakzad, founder of the legendary House of Bijan, Nicolas has grown up surrounded by the finest in menswear, perfume, and jewelry. With his new venture, NB44, Nicolas is blending his rich heritage with modern sensibilities to cater to a new generation of conscious consumers. NB44 is an exclusive, members-only luxury menswear brand that offers personalized, made-to-order pieces, with a waitlist already exceeding 3,000 eager members. NB44 redefines modern luxury, offering bespoke garments and a holistic experience that includes white-glove service delivery and a members-only app to enhance personalization. Rooted in the unparalleled craftsmanship and exclusivity of the House of Bijan, NB44 aims to create a community-driven experience for its members, with each piece in the collection made-to-order, ensuring every garment is as unique as its wearer. As we move into 2024, the luxury menswear market is evolving, and NB44 is at the forefront, offering a blend of traditional craftsmanship and modern technology, with an emphasis on customization and individuality.