Montauk’s Hottest Summer Launch: JoJo Fletcher Brings the Heat to OFFSHORE’s Star-Studded Opening

The Bachelor’s JoJo Fletcher kicks off summer 2025 in style with Saint Spritz and a luxe new oceanfront escape in Montauk.

Jordan Rodgers, Jojo Fletcher, Marley Dominguez toast to summer at the grand opening of OFFSHORE Montauk—The Hamptons’ newest oceanfront escape—alongside Saint Spritz, celebrity guests, and sweeping Atlantic views.

Montauk: From Coastal Outpost to Global Summer Playground

Once a quiet fishing village and sacred land of the Montaukett tribe, Montauk has transformed into a magnetic summer destination that draws surfers, artists, jet-setters, and dreamers from around the world. Known as “The End” for its perch at the easternmost tip of Long Island, Montauk pulses with a unique energy—equal parts untamed nature and elevated indulgence.

In summer, the town comes alive with the scent of salt air and sunscreen, the rhythm of waves crashing at Ditch Plains, and the golden glow of sunset spilling over beach bonfires and rooftop cocktails. It’s a place where you can surf at dawn, brunch barefoot, shop indie boutiques, and dance under the stars—all in one day. Montauk isn’t just a destination—it’s a state of mind.

OFFSHORE Montauk: A New Era of Oceanfront Luxury

Last weekend, that spirit was captured in full force as OFFSHORE Montauk, the Hamptons’ newest luxury hotel, officially opened its doors with a sun-drenched launch party that set the tone for summer 2025. Hosted in collaboration with JoJo Fletcher—former Bachelor star turned lifestyle entrepreneur—and her canned cocktail brand Saint Spritz, the event was a celebration of coastal chic and social energy.

There’s something about Montauk that always feels like a deep exhale. The moment you pass through the Hamptons and hit that final stretch of road, the energy shifts—more salt in the air, more sky, more space to just be. I’ve been coming out here for years, but this past weekend felt different. The buzz around OFFSHORE Montauk’s grand opening was impossible to ignore, and I was lucky enough to experience it firsthand.

The event, hosted by JoJo Fletcher and her Saint Spritz team, was the perfect blend of laid-back luxury and high-energy celebration. Picture this: golden hour light spilling over the ocean, a DJ spinning poolside, and guests mingling with cocktails in hand, all against the backdrop of a beautifully designed oceanfront property. JoJo and Jordan Rodgers were as warm and welcoming as the vibe itself, and the crowd—an eclectic mix of creatives, locals, and familiar faces—made the whole evening feel like the start of something special.

What struck me most was the hotel itself. OFFSHORE isn’t just another Hamptons hotel—it’s a thoughtfully curated escape. The interiors are modern but grounded in natural textures, the rooms are flooded with light, and the amenities (hello, infrared sauna and cold plunge) are clearly designed for both relaxation and rejuvenation. It’s the kind of place that invites you to slow down, but still keeps you plugged into the social pulse of Montauk.

Guests left the event already planning their return. In two weeks, I intend to book a room—this time for a full weekend stay. I’m looking forward to early morning walks on the beach, lazy afternoons by the pool, and maybe even a spa session or two. OFFSHORE feels like the new heart of Montauk, and I can’t wait to experience it all over again—this time, at my own pace.

Model Kylie Vonnahme at the opening of Offshore Montauk’s Newest Luxury Hotel.

Set against panoramic Atlantic views, the 43-key resort welcomed an exclusive crowd including JoJo and husband Jordan RodgersRHOBH’s Mauricio Umansky, and OFFSHORE co-owner Marley Dominguez. Guests sipped Saint Spritz cocktails, nibbled on bites from Blue Crush, and danced poolside to DJ Kristina Korobova’s sun-soaked set.

Inside the OFFSHORE Experience

Located just steps from the beach and downtown Montauk, OFFSHORE blends contemporary design with laid-back luxury. Accommodations range from Ocean View Suites to a private two-bedroom cottage, all curated with custom furnishings and serene coastal palettes. The hotel’s wellness-forward amenities include:

  • resort-style pool with ocean views
  • cutting-edge spa featuring cold plunges, red light therapy, and infrared saunas
  • A fully equipped fitness center
  • Lush outdoor lounges perfect for golden hour gatherings

VIPs like Bijou PhillipsElla Travolta, and Keleigh Teller were among the first to preview the property during its soft launch, signaling OFFSHORE’s arrival as the new heartbeat of Montauk’s luxury scene.

The Verdict? OFFSHORE Is the Moment

With its blend of barefoot elegance, wellness, and social buzz, OFFSHORE Montauk is more than a hotel—it’s a lifestyle. And with JoJo Fletcher helping to christen its debut, it’s safe to say: summer 2025 has officially begun.

OFFSHORE Montauk, 71 S Emerson Avenue, Montauk, NY 

Photos by Madison Fender / BFA  offshoremontauk.com


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Joseph DeAcetis

Acclaimed American Journalist and International Editor. My interest lies in the pace and direction of trend adoption in luxury fashion and lifestyle, access to real-time fashion through top influencers and how disruption and social-intelligence have transitioned the trend landscape through the democratization of the marketplace

See more Blogs from Joseph DeAcetis
Picture of Joseph DeAcetis

Joseph DeAcetis

Acclaimed American Journalist and International Editor. My interest lies in the pace and direction of trend adoption in luxury fashion and lifestyle, access to real-time fashion through top influencers and how disruption and social-intelligence have transitioned the trend landscape through the democratization of the marketplace

See more Blogs from Joseph DeAcetis

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