Formula 1 meets LEGO in a stunning spectacle at the 2025 Miami Grand Prix! With ten fully drivable LEGO-built F1 cars, the world’s top drivers took creativity to the fast lane. A groundbreaking partnership proving that speed and imagination go hand in hand!
Formula 1 is no stranger to jaw-dropping spectacles, but what unfolded at the 2025 FORMULA 1 MIAMI GRAND PRIX Drivers’ Parade was unlike anything seen before. In a mind-blowing display of innovation, the LEGO Group and Formula 1 unveiled ten fully drivable LEGO big build F1 cars, each representing one of the teams on the grid. The top drivers in the world took the wheel of these larger-than-life creations, merging adrenaline-pumping speed with childhood dreams.
Lewis Hamilton, a seven-time world champion, summed up the sheer excitement, saying, “That was the most fun drivers’ parade we’ve ever had.” And it’s easy to see why—this groundbreaking activation is a celebration of creativity, engineering, and the ongoing partnership between LEGO and Formula 1, proving that when imagination meets cutting-edge design, anything is possible.
MIAMI, FLORIDA - MAY 04: Charles Leclerc of Monaco and Scuderia Ferrari, Lewis Hamilton of Great Britain and Scuderia Ferrari, George Russell of Great Britain and Mercedes AMG Petronas F1 Team, Andrea Kimi Antonelli of Italy and Mercedes AMG Petronas F1 Team, Lando Norris of Great Britain and McLaren, and Oscar Piastri of Australia and McLaren race LEGO cars on the drivers parade during the F1 Grand Prix of Miami at Miami International Autodrome on May 04, 2025 in Miami, Florida. (Photo by Glenn Dunbar/Getty Images for LEGO Group)
Formula 1: A Legacy of Speed
Formula 1, the pinnacle of motorsport, was officially launched in 1950, when the inaugural season kicked off at Silverstone Circuit in the United Kingdom. Created under the guidance of the FIA (Fédération Internationale de l’Automobile), the sport has since evolved into a global phenomenon, captivating millions with its high-stakes drama, technological advancements, and legendary rivalries. Over the decades, F1 has seen icons like Ayrton Senna, Michael Schumacher, and Lewis Hamilton push the limits of possibility on the racetrack.
MIAMI, FLORIDA - MAY 04: Charles Leclerc of Monaco and Scuderia Ferrari and Lewis Hamilton of Great Britain and Scuderia Ferrari at the Lego drivers parade during the F1 Grand Prix of Miami at Miami International Autodrome on May 04, 2025 in Miami, Florida. (Photo by Bryn Lennon - Formula 1/Formula 1 via Getty Images)
From Austin to Miami: A Personal Perspective
The last Formula 1 race I attended was a momentous one—the first-ever Grand Prix in Austin, Texas. As a fashion director reporting for Forbes, I wasn’t just there to witness the speed—I was there to style and shoot the drivers in the latest menswear, ensuring their race-week looks matched the prestige of their high-octane careers. The energy in Austin was electric, the crowds pulsating with excitement as the world’s greatest drivers lined up on the grid, ready to make history in a city that had never before hosted an F1 race.
Walking through the paddock, I remember soaking in the contrast—the sleek, ultra-modern designs of the race cars set against the raw, untamed enthusiasm of the Texan fans. The roar of the engines was nothing compared to the cheers that erupted when the lights went out and the race kicked off. Even off-track, the fashion and spectacle surrounding the event were just as enthralling—drivers donning effortlessly chic tailored suits, complemented by the rugged, street-style aesthetic of Austin’s eclectic fashion scene.
MIAMI, FLORIDA - MAY 04: Lando Norris of Great Britain and McLaren, Oscar Piastri of Australia and McLaren, Charles Leclerc of Monaco and Scuderia Ferrari and Lewis Hamilton of Great Britain and Scuderia Ferrari drive LEGO cars on the drivers parade during the F1 Grand Prix of Miami at Miami International Autodrome on May 04, 2025 in Miami, Florida. (Photo by Clive Rose/Getty Images for LEGO Group)
There was something surreal about watching these elite athletes transform from competitors to icons, captured through the lens of style and charisma. The paddock became a runway, the race a theatrical showcase of speed and glamour—an intersection between two worlds that, on the surface, seem disconnected but, in reality, share the same fierce dedication to precision, performance, and presence.
Fast forward to Miami, and that same sense of spectacle and creativity is alive and thriving—only this time, in LEGO form. Just as Austin proved itself as an exhilarating new race destination, Miami’s LEGO takeover is redefining the boundaries of what F1 can be—uniting innovation, imagination, and pure passion into one unforgettable experience.
MIAMI, FLORIDA - MAY 02: LEGO F1 Activation during the F1 Grand Prix of Miami at Miami International Autodrome on May 02, 2025 in Miami, Florida. (Photo by Hector Vivas/Getty Images for LEGO Group)
MIAMI, FLORIDA - MAY 02: Lego F1 activation during the F1 Grand Prix of Miami at Miami International Autodrome on May 02, 2025 in Miami, Florida. (Photo by Hector Vivas/Getty Images for LEGO Group)
LEGO’s Racing Masterpiece
These LEGO-built F1 cars are no mere display pieces—they are feats of engineering brilliance, meticulously crafted by a team of 26 designers, engineers, and builders over the span of 22,000 hours in the LEGO Group’s Kladno factory in the Czech Republic. Each car, built to a near 1:1 scale, consists of nearly 400,000 LEGO bricks, weighs an astonishing 1500kg, and can reach speeds of up to 20 km/h—all while maintaining the intricate, authentic details of a real Formula 1 car, right down to the sponsor logos and Pirelli tyres.
The Global LEGO-F1 Roadshow
This Miami spectacle was just the beginning. Following the Grand Prix, all ten LEGO F1 big builds will embark on a global tour, bringing fans closer to the action at key Formula 1 races and calendar moments. From Monaco to Suzuka, these LEGO creations are set to inspire audiences worldwide, proving that motorsport and playfulness can coexist in spectacular fashion.
For those eager to experience the magic up close, more details are available at LEGO.com/F1. As Formula 1 continues to push boundaries in engineering and performance, LEGO has proved that when passion and creativity collide, the possibilities are limitless.
Buckle up—this is F1 like you’ve never seen before!
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