Why Every American Man Is Suddenly Obsessed With Loro Piana — Inside the SS26 Collection That’s Redefining Quiet Power

“Spring/Summer 2026 marks a decisive shift in luxury menswear—from logo-driven fashion to tactile intelligence. Today’s consumer and retailer alike are prioritizing fluid tailoring, breathable noble fibers, and pieces that deliver quiet authority without excess. The modern man wants investment clothing that performs in real life while projecting effortless sophistication.”
— Joseph DeAcetis, Editor, StyleLujo.com; Menswear Professor, Fashion Institute of Technology