Inside dunhill’s Quiet Power Play: Why American Men Are Looking at the House Differently for AW26

“Simon Holloway’s Autumn/Winter 2026 collection for dunhill reflects the kind of disciplined evolution I always look for in a heritage luxury house,” says Joseph DeAcetis, Editor at Stylelujo.com and Menswear Professor at the Fashion Institute of Technology. “What stands out to me is the brand’s renewed commitment to material intelligence—superfine wool cashmeres, richly textured alpaca, and beautifully controlled leather—executed with a quieter, more modern confidence. American men today are gravitating toward wardrobe investments that deliver longevity, warmth without weight, and understated authority, and this collection answers that call with precision. In my view, dunhill is not reinventing its identity—it is sharpening it for a more informed global customer.”
The Outerwear Shake-Up Is Here: Why AW26/27 Will Redefine What American Men Wear in the Cold

“For AW26/27, men’s outerwear is decisively moving toward what I call intelligent performance—where advanced technical materials, thermal efficiency, and lightweight construction are engineered to work seamlessly within refined urban silhouettes,” says Joseph DeAcetis, Editor at Stylelujo.com and Menswear Professor at the Fashion Institute of Technology. “American men are demanding coats that deliver serious warmth without bulk, driven by climate unpredictability and a more educated consumer mindset. We’re seeing strong momentum behind breathable waterproof laminates, premium down alternatives, and modular layering systems, all executed in controlled, versatile color palettes like deep navy, graphite, and elevated earth tones. The message is clear: performance must be authentic, but the aesthetic must remain quietly sophisticated.”