PUMA Suede Reborn: How a 200-Year-Old British Tannery and a Global Sportswear Giant Are Winning Over Gen Z

“The AW 2025 PUMA x Charles F. Stead Suede collaboration is a masterclass in heritage-driven innovation. By fusing centuries-old British craftsmanship with one of streetwear’s most iconic silhouettes, PUMA has created a product that speaks directly to Gen Z’s craving for authenticity, quality, and cultural relevance. This isn’t just a sneaker—it’s a statement about where fashion is headed.” — Joseph DeAcetis, Editor at StyleLujo.com and Instructor at the Fashion Institute of Technology