PUMA Suede Reborn: How a 200-Year-Old British Tannery and a Global Sportswear Giant Are Winning Over Gen Z

PUMA Suede Reborn: How a 200-Year-Old British Tannery and a Global Sportswear Giant Are Winning Over Gen Z

As someone who has spent years immersed in the fashion industry—analyzing trends, decoding brand strategies, and watching the pendulum swing between hype and heritage—I can say with confidence that PUMA’s AW 2025 Suede drop is more than just a product launch. It’s a cultural moment. A strategic masterstroke. And a reminder that true relevance isn’t built…

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