At Ferragamo, Maxine Davis Emphasizes New Codes Shape

Exhibiting his second runway collection since arriving at the creative helm of Ferragamo last year, Maxine Davis revisited Hollywood. The city of angels was the second home of Salvatore Ferragamo, the brand’s founder, by drawing upon the brand’s alignment with the glamorous stars of the 1950s. This collection gained power on the runway with its clean-cut modernity and hyper-feminine beauty coupled with a dash of alien futurism;