Month: November 2020

Men Seeking Corporate Ascension Need To Take A Look At Suitsupply

One thing is for certain, it’s time to break up with your sweatpants— it’s nearly impossible to imagine a promotion in joggers.” says Fokke de Jong/CEO and Founder at Suitsupply.Founded in Europe in 2000, Suitsupply has since grown to over 140 international stores in cities such as Milan, London, Zurich, Amsterdam, New York, Toronto, Shanghai, Singapore and Hong Kong and, in addition to their expanding brick-and-mortar locations, maintains a strong online presence, allowing them to bring their style and top-tier service to consumers everywhere. Dig deep though and there’s more to this brand than meets the eye.

How Lifestyle, Beauty, And Fashion E-Commerce Brands Can Raise Funds In 2021

In the luxury fashion business, make no bones about it: funding is the engine that keeps the vehicle of the business running. More to the point, without funding, it is nearly impossible to launch brand. Many times funding is required to ignite the engine to flourish in business. If you ask the folks who own the brands, they will surely agree that funding is one of the biggest challenges they face in today’s marketplace. And when it comes to creativity, it is much easier to execute ideas when you have funds readily available. Sadly, the reverse can cripple an entire business and into the grit of the infamous chapter eleven.

Messaging And Marketing Automation: Here’s How Luxury Brands Are Hacking Growth In A New Customer Era

Like everything living thing, growth occurs in all facets of human endeavor. This growth is a result of change across systems and sectors. The marketing mix that worked for luxury brands in the past is certainly not the same for today’s customer era. In a word, the nature of consumer needs has changed. In response to this, the marketing efforts are increasingly geared towards addressing the real needs of the target audience. The emphasis has moved from product features to how these features address the needs of the target audience. By doing this, luxury brands like Gucci and Chanel are able to appeal to the emotions and desires of the audience, especially on the luxury side of things.

Ralph Lauren: A Virtual Store Experience That Will Change Shopping Forever

RALPH LAUREN REINVENTS THE HOLIDAY SEASON WITH A DIGITAL-FIRST APPROACH. This holiday season, Ralph Lauren is focused on pivoting their approach. Given the nature of the world people are living in now, Ralph Lauren is re-thinking the global its holiday strategy by creating a holistic, digital-first approach— to bring the season to life in a unique, heartfelt and innovative way. The brand has launched  first-to-market Snapchat logo scan feature for apparel to create a series of unique virtual programs across all touch points to engage consumers in new ways during the Holiday Season and beyond.

Crafted With Cutting-Edge Material Outerwear Takes On A New Role

The men’s and women’s outwear scene has certainly come a long way in the past few years with young and ambitious designs paving the way for technically advanced fabrics that balance design innovation. Sure, there are still conservative options where consumers wish to remain cautious, and rightly so, but with so many new options, the outerwear market sector has become a style wonderland with a myriad of choices both high and low. Outerwear brands and advanced technology have long joined forces to demonstrate the power of creative energy in collaboration which opens news doors for the creative force to flourish. Without a hint of regret, current product offerings seemingly challenge fixed ideas resulting in sports heritage and versatility.

Menswear 2021: The Sky’s The Limit

Menswear of the future will be defined by its intense connectivity of interdependence with the consciousness of mankind. The captivating news in 2020 is that people around the world learned to live and work together remotely. Yet, despite being united in separation, modern times beckon change. More to the point, 2020 has thrust civilization forward to a new frontier. For better or worse, Menswear Spring/Summer 2021 collections were viewed remotely this year. Although quite often, I wish there was a pause button to slow things down; advancements in technology compel acceptance. In fact, more than ever before, people find themselves reliant on technology.