Why The Regulars Might Be the Most Important Racquet Sports Brand You Haven’t Tried Yet

The Regular Jacket ($85) and Reliable Pant ($75) deliver sleek style and serious performance. Lightweight, breathable, and built for movement—this is gear that works as hard as you do, on and off the court.

The Regulars: A Brand That’s Not Just Playing the Game—It’s Changing It

As someone who’s spent years immersed in the world of racquet sports—whether coaching, competing, or simply obsessing over gear—I’ve seen countless brands come and go. But when I first got wind of The Regulars, something felt different. This wasn’t just another activewear label trying to slap a logo on generic gym gear and call it “tennis-ready.” No, The Regulars is built from the ground up for the racquet athlete. And as someone who lives and breathes tennis and pickleball, I had to dig deeper.

Their first collection, Drop One, launches September 9, 2025, and I’ve had the privilege of getting my hands on the pieces early. What follows is my honest, expert review—from style and performance to market challenges and the brand’s potential to become a household name.

Style That Serves Looks On and Off the Court

Let’s start with aesthetics. The Regulars has nailed a visual identity that feels fresh, masculine, and unapologetically athletic. The color palette is bold without being loud—think deep navy, crisp white, and strategic pops of neon. The cuts are modern, flattering, and clearly designed with movement in mind.

• The Champion Hoodie is a standout. Oversized but structured, it’s the kind of piece you throw on post-match and still look sharp grabbing coffee or heading to brunch. The 3D silicone logo and signature tape detailing give it a premium feel.
• The Brave and The Strong Tees are my go-to for casual training days. They’re breathable, stretchy, and hug the body in all the right places without feeling restrictive.
• The Unfazed Short is a hybrid short-legging combo that’s surprisingly versatile. Whether I’m sprinting across the baseline or doing lateral drills, it moves with me like a second skin.

This isn’t just performance wear—it’s lifestyle gear for the modern athlete.

Built for Racquet Sports, Not Just “Activewear”

Here’s where The Regulars really earns its stripes. Most brands lump tennis and pickleball into the same category as general fitness, but any serious player knows that’s a mistake. The explosive footwork, rotational torque, and constant directional changes demand gear that’s engineered for agility and endurance.

• The Unstoppable Short is a revelation. Lightweight, breathable, and equipped with a built-in compression liner, it’s ideal for long rallies and high-octane matches. I wore it during a 3-hour pickleball tournament and felt zero drag or discomfort.
• The Loyal Performance Tee features ventilated panels and a slim fit that doesn’t bunch or ride up. It’s clearly designed for high-intensity play, and it held up beautifully during a humid afternoon match.

Every stitch feels intentional. The four-way stretch, quick-dry fabrics, and strategic ventilation zones aren’t just marketing buzz—they’re functional features that elevate your game.

In an era where racquet sports are surging in popularity and athletic apparel is evolving into a statement of identity, The Regulars emerges as a brand with purpose, precision, and personality. In this exclusive StyleLujo.com interview, I sat down with founder Eytan Moldovan to explore how his vision is reshaping the performance wear landscape for tennis, padel, and pickleball athletes. From technical innovation to cultural relevance, Moldovan shares how The Regulars is not just outfitting players—it’s honoring their grind, celebrating their style, and building a movement around the everyday competitor.

Joseph DeAcetis: What inspired the launch of The Regulars, and how did you identify the gap in the racquet sports apparel market?
Eytan Moldovan: I started The Regulars with a simple belief: greatness doesn’t belong only to the elite. It belongs to the players who show up every single day who put in the work. Racquet sports have this rare balance of elegance and grit, but I noticed the apparel landscape didn’t reflect that. Running and gym wear dominate performance apparel, while tennis, padel, and pickleball athletes were left with either outdated styles or generic crossover gear. The Regulars was born to change that—to give racquet athletes apparel that reflects both their performance needs and the culture of their sport.

Joseph DeAcetis: How does The Regulars differentiate itself from traditional athletic brands when it comes to design, performance, and purpose?

Eytan Moldovan: Many athletic brands build for the broadest possible audience, which often means racquet athletes become an afterthought. At The Regulars, we’re designing specifically for them. Every piece is rooted in movement on the court—the cuts, the fabrics, the details are engineered for agility and endurance. But performance alone isn’t enough. We blend the heritage of racquet sports—Wimbledon classics, clay-court grit, park pickleball duels, community park battles—with modern design language. And our purpose goes deeper: we’re not glorifying the once-in-a-lifetime champion; we’re celebrating the everyday competitor. The Regulars is for the people who show up, regardless of the spotlight.

Joseph DeAcetis: Can you walk us through the technical innovations behind Drop One? What makes these pieces essential for racquet athletes?

Eytan Moldovan: Drop One came together side by side with athletes. We listened to what they needed on court and kept testing until every detail held up under real pressure. You’ll see laser perforation for breathability, four-way stretch that moves with every swing and sprint and sweat-wicking compression fabrics that keep players cool and supported. Everything’s quick-drying, lightweight, and built for the pace of racquet sports.

Joseph DeAcetis: Racquet sports are exploding in popularity, especially pickleball and padel. How is The Regulars tapping into this cultural momentum?

Eytan Moldovan: We see this as a cultural shift, not just a sports trend. Racquet sports are creating new communities, crossing generations, and expanding globally at a rapid pace. The Regulars taps into that by designing apparel that honors the tradition of tennis but feels fresh and relevant to pickleball and padel players stepping onto the court for the first time. We’re bridging the heritage with the now—so when a player picks up a paddle or racket, they feel part of something larger than the game itself.

Joseph DeAcetis: Style clearly plays a big role in your brand identity. How do you balance bold aesthetics with high-performance functionality?

Eytan Moldovan: For us, style and performance are not opposing forces—they’re partners. We study how athletes move on the court, and we build technical details around those needs. Then we layer in aesthetic cues from the heritage of racquet sports and modern fashion. It’s about creating pieces that look sharp in motion and sharp at rest. When players feel good in what they’re wearing, their confidence and performance naturally rise. The Regulars is proof that you don’t have to choose between style and substance.

Joseph DeAcetis: What feedback have you received from athletes and coaches so far? Are there any standout moments or endorsements that have helped shape the brand?

Eytan Moldovan: The feedback from players and coaches has been overwhelmingly positive. They consistently highlight how light and breathable the garments feel, noting that the fabrics move with them instead of against them. Athletes have told us that The Regulars apparel feels effortless on court—never heavy, never restrictive—which allows them to focus fully on their game. Coaches have echoed the same sentiment, emphasizing that the pieces are built for long sessions, keeping comfort and performance at the forefront.

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Eytan Moldovan: A few standout moments have reinforced what we’re building:

Seeing college athletes and their coaches wear The Regulars during practices and matches has been powerful validation. Their real-world use of the gear confirms that it performs at the highest level.

The most inspiring moments come directly from the athletes’ words—when they describe the clothing as “light,” “perfect for competition,” and “something they don’t even think about once they’re on court.” That type of feedback has helped shape our design ethos and keep us focused on performance-first apparel.

Having multiple players and coaches independently say the garments feel like an extension of their game has been one of the biggest endorsements to date.

Joseph DeAcetis: Sustainability is becoming a key factor in sportswear. Is The Regulars incorporating eco-conscious practices in its production or sourcing?

Eytan Moldovan: Sustainability is central to how we’re building The Regulars. We’re not interested in quick fixes—we’re mapping a long-term pathway to growth that includes responsible sourcing, circular product design, and manufacturing partners who can scale with us. Our factory partners maintain labor and environmental standards such as the ISO14001- Environmental Management System Certification and the ISO45001 – Occupational Health and Safety Certification, giving us confidence that our products are made ethically and responsibly. As we expand, we’re committed to moving toward full circularity—designing apparel with materials and processes that reduce waste, extend product life, and support athletes without compromising the planet.

Joseph DeAcetis: How do you envision The Regulars evolving beyond racquet sports? Are there plans to expand into training or lifestyle categories?

Eytan Moldovan: Right now, our energy is fully dialed in on racquet sports. If we want to be the top brand in this space, we must commit to it completely, building pinnacle apparel that truly serves the needs of tennis, padel, and pickleball athletes. Expansion isn’t off the table, but it must be earned. Before we step into training or lifestyle categories, our first responsibility is to our core community: the racquet athletes who inspired this brand in the first place.

Joseph DeAcetis: What does “Every Day Matters” mean to you, and how does that philosophy shape your approach to apparel and community building?

Eytan Moldovan: “Every Day Matters” is the heartbeat of The Regulars. It’s about showing up consistently—on the court, in training, in life. We believe greatness is built through the small, unglamorous moments that compound over time. Our apparel is designed to serve that mindset: dependable, purposeful, and built for the grind. And our community reflects it too. We celebrate not just the champions of yesterday but the players out there today -pushing themselves, building discipline, and coming back tomorrow. That’s what it means to be a Regular.

Joseph DeAcetis: What message would you like to share with athletes who’ve never had gear designed specifically for their sport?

Eytan Moldovan: Our message is simple: you deserve apparel built for the way you move. Too often, racquet sport athletes have had to settle for general training gear that was never truly designed for the demands of the court. At The Regulars, everything we create starts with you—the player. We think about the lunges, the quick changes of direction, the long matches in the heat, and the need for gear that feels light, breathable, and built to last.

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Who’s Wearing It—and Why That Matters

From a demographic standpoint, The Regulars is targeting a sweet spot: men aged 25–45 who are serious about racquet sports but also care about how they look. Psychographically, these are guys who value performance but aren’t willing to sacrifice style. They’re competitive, community-driven, and increasingly brand-conscious.

This isn’t gear for the weekend warrior who plays once a month. It’s for the guy who hits the court three times a week, follows ATP rankings, and knows the difference between a kick serve and a slice. And that’s exactly why The Regulars is resonating.

I’ve already seen it pop up at local clubs, college campuses, and even among semi-pro players. The brand is building a tribe—not just a customer base.

The Launch: What to Expect on September 9

Drop One is lean but impactful. It’s not a bloated collection with 50 SKUs—it’s a curated lineup of essentials that cover the core needs of racquet athletes. That’s a smart move. It allows the brand to focus on quality and build momentum without overextending.

The launch strategy includes:

• Direct-to-consumer sales via The Regulars website
• Social media campaigns featuring real athletes
• Community events and pop-up activations in key racquet sport hubs like Los Angeles, Miami, and Austin

It’s clear they’re not just selling clothes—they’re building culture.

The Good, the Great, and the Gaps

Let’s be real: no brand is perfect. And while I’m genuinely impressed by The Regulars, there are areas that need attention.

What’s working:

• Purpose-built design for racquet sports
• High-quality materials and construction
• Strong brand identity and visual appeal
• Clear understanding of their target audience

What I question:

• Limited sizing options: As of now, the range skews toward athletic builds. Expanding to include more inclusive sizing would broaden their appeal.
• Price point: Premium pricing is justified by quality, but it may alienate casual players who aren’t ready to invest $80 in a tee.
• Lack of women’s line: Racquet sports are booming among women, especially in pickleball. A female-focused collection could be a game-changer.

Market Challenges—and How They Can Win

The athletic apparel market is saturated. Giants like Nike and Adidas dominate shelf space, and niche brands struggle to break through. But The Regulars has a few strategic advantages:

1. Category Focus: By zeroing in on racquet sports, they’ve carved out a niche that’s underserved and growing fast.
2. Community Engagement: Their grassroots approach—partnering with local clubs, hosting events, and spotlighting real athletes—builds loyalty.
3. Authenticity: This isn’t a brand chasing trends. It’s built by people who understand the sport, and that authenticity resonates.

To overcome marketplace challenges, I’d recommend:

• Expanding into women’s and youth categories
• Offering bundle discounts for multi-piece purchases
• Collaborating with influencers and coaches in the racquet sports space

Why I’m Betting on The Regulars

In a world where most sportswear brands treat tennis and pickleball as afterthoughts, The Regulars is a breath of fresh air. It’s stylish, functional, and unapologetically focused on the athlete. As someone who’s spent years reviewing gear, I can confidently say this brand has the potential to become the go-to name in racquet sports apparel.

Is it perfect? No. But it’s bold, smart, and built with purpose. And in today’s crowded market, that’s more than enough to stand out.

So if you’re serious about your game—and your gear—The Regulars deserves a spot in your rotation. Every day matters. And with The Regulars, every match does too.

#RacquetStyle #CourtCulture #PickleballFashion #TennisGear #MensActivewear #PerformanceApparel #StyleLujoExclusive #AthleteDriven #DropOneLaunch #TheRegularsBrand

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