Why Sports Stars And Celebrities Elevate Their Style Icon Status In 2024

The role of a celebrity is determined by their performance both on stage and off stage. And, the wardrobe stylists at stylelujo.com say that the attention-getting business now extends way beyond Hollywood's reach. For example, when it comes to famous athletes, getting dressed is about knowing when to put on a little show for a big audience. Last week, I watched The Kansas City Chiefs walk into the stadium, which appeared to me like watching a luxury fashion show. The athletes were dressed to the nines, wearing the best luxury brands in the menswear industry. More importantly, these looks are all too often selected by industry experts who are well educated in menswear.

The role of a celebrity is determined by their performance both on stage and off stage. And, the wardrobe stylists at stylelujo.com say that the attention-getting business now extends way beyond Hollywood’s reach. For example, when it comes to famous athletes, getting dressed is about knowing when to put on a little show for a big audience. Last week, I watched The Kansas City Chiefs walk into the stadium, which appeared to me like watching a luxury fashion show. The athletes were dressed to the nines, wearing the best luxury brands in the menswear industry. More importantly, these looks are all too often selected by industry experts who are well educated in menswear.

From the world of entertainment, names attached to the highest trending, most watched, critically acclaimed and anticipated shows, movies, concerts and sports arenas, take their individual style seriously. Even the world-renowned adventurer, photographer, and award-winning filmmaker Jimmy Chin signed on as the latest brand ambassador for luxury watch brand Bremont.

It’s no longer enough for a person in the public eye, to do their job right but rather, their life right. Thenceforth, the reason why today’s film, music, athletic, and social media stars are taking fashion seriously. 

In 2024, the way men dress is changing. Menswear style codes from the past have morphed into new yet undefined territory. For some, this can lead to vulnerable fashion territory- the borderline between where you plant your stake in the ground and where you find yourself captured in enemy territory.  

The good news about menswear’s modern style codes is that men now have the freedom to dress however they want. But. It can be overwhelming – especially for celebrities. 

This spring-summer 2024 season is veering towards a more tailored approach to dressing. But this time, men are no longer required to wear classic suits and tuxedos.  

The power to shape a celebrity narrative in a positive light, for a global audience is worth big money. This new shift in style plays a significant role in a consumer’s perception of the celebrity and brand. And, that perception leads to mucho dollars at the cash register – not to mention; brand awareness and perception.

A well-styled look can personify brand and celebrity on the red carpet. Good style helps to solidify one’s reputation as a legitimate performer. A celebrity with a good sense of style is integral to celebrity style.

Victor Wembanyama Wearing Louis Vuitton:

Louis Vuitton Announces Victor Wembanyama as a House Ambassador

Louis Vuitton and French basketball player, Victor Wembanyama, as a House Ambassador. A rising star on the international sports scene, the young athlete – affectionately known as “Wemby” – began his basketball career playing in his hometown of Nanterre (France) before rising in the regional ranks and playing his first match for the French National Team in 2022. Within his first season, he swept the board, winning titles including Most Valuable Player, Best Young Player Of The Year, Leading scorer and leading shot blocker. Considered one of the principal prospects in basketball history, Victor was selected number 1 overall in the 2023 NBA Draft by the San Antonio Spurs, proving a deft decision as he leads all newcomers in points, rebounds and steals, and the entire league in blocks.  Striving for excellence and with a perpetual honing of craft, Victor joins Louis Vuitton on a journey of shared values and aligned ambitions. Like Louis Vuitton himself, the young athlete has blazed a trail, excelling in a career that is only just beginning. Louis Vuitton welcomes Victor to the Maison and looks forward to this collaborative adventure ahead.

Matt Bomer Wearing Berlutti:

Matt Bomer was dressed in Berluti to the 14th SCAD TVfest, where he received the Hollywood Reporter’s Trailblazer Award for his role in ‘Fellow Travelers’.

Matt Bomer wore a purple mohair single breasted suit and a lilac cotton poplin shirt.

BRIAN CEBALLO WEARING POTRO:

NEW YORK, NEW YORK: Professional Boxer Brian Ceballo wearing POTRO as attends the 8th Annual Blue Jacket Fashion Show at Moonlight Studios on February 01, 2024 in New York City.

Ceballo, wears a POTRO custom single-breasted sports jacket (hand painted by Artist Alvin Surreal) paired with sweater and trousers by LBM 1911, shoes by Fratelli Rossetti. He accessorized his look with a Defy Skyline Skeleton watch by Zenith @Zenithwatches.

Founded in 2022, POTRO is a luxury fashion brand based in New York. Recognized for its distinct interpretation of Latinx expression, POTRO offers shapes and silhouettes that showcase the great heritage of Latinx style in the Americas. In a sense, it is the unification of style attributes from all Hispanic nations. POTRO re-envisions tailoring and craftsmanship through the lens of Hispanic culture to continually challenge the notion of the stylistic contributions of Latinx nations.

Oscar Isaac Wearing Fear of God:

Creative Director: Jerry Lorenzo Stylist: Carlos Nazario. Courtesy of Fear of God

Fear of God recently launched Collection 8, the campaign featuring Oscar Isaac. The campaign was shot by photographer

Founded in 2013, Fear of God is a luxury fashion brand based in Los Angeles, California. Recognized for its distinct interpretation of the American expression, Fear of God takes pride in offering unique shapes and silhouettes that seemingly bridge the gap between fashion runway and consumers wardrobe. Utilizing luxury materials and fine craftsmanship, Fear of God re-envisions tailoring through the lens of sportswear to continually challenge the notion of modern American fashion. 

TIMOTHÈE CHALAMET WEARING GUCCI:

Image Courtesy of Getty Images/Gucci

Timothée Chalamet wore a Gucci Fall Winter 2024 ivory wool cloth suit with creases to the “Dune: Part Two” Seoul Premiere on February 22, 2024 in Seoul, South Korea.

Sterling K. Brown Wears Panerai:

American actor, Sterling K. Brown, wears Panerai Luminor Due Prada Re-Nylon (PAM01428) to the 2024 AAFCA Awards held at the Beverly Wilshire in Beverly Hills, California on February 21st. Brown received the ” Best Supporting Actor” award for his outstanding performance in the comedy-drama, “American Fiction.”

Panerai Luminor Due Prada Re-Nylon l PAM01428

View the timepiece available on Panerai.com for $7,300 and upon request in-stores

The Luminor Due Prada Re-Nylon (PAM01428) features a polished steel 42mm dial with a nylon gris strap. Brown showcases the Panerai timepiece on the red carpet with sophistication and grace.


Founded in Florence in 1860 as a workshop, boutique and school of watch-making, Officine Panerai supplied the Italian Navy and its specialist diving corps with precision instruments for many decades. The designs developed by Panerai during that time, including the Luminor and Radiomir, were kept confidential by the Military Secrets Act for many years until they were launched on the international market after being acquired by the Richemont Group in 1997. Today Officine Panerai develops and crafts its movements and watches at its Neuchâel manufacture, seamlessly melding Italian design flair and history with Swiss horological expertise. 

Kit Harington Wearing Fendi:

British actor Kit Harington of HBO’s series “Game of Thrones”, 
MILAN, ITALY: Kit Harington is seen front row during Fendi Fall/Winter 2024/2025 fashion show as part of the Milan Fashion Week on January 13, 2024 in Milan, Italy. (Photo by Pietro S. D’Aprano/Getty Images for Fendi)

Jon Batiste Wearing Dolce & Gabbana:


US singer Jon Batiste performs on stage during the 66th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on February 4, 2024. (Photo by Valerie Macon / AFP) (Photo by VALERIE MACON/AFP via Getty Images)

Jon Batiste wore a double-breasted Sicilia-fit satin suit and a pair of rhinestone pointed toe boots. Styled by: @waymanandmicah

BamBam Wearing Louis Vuitton:

Louis Vuitton recently announced Thai rapper and singer BamBam as its newest House Ambassador

BamBam debuted his professional musical career in South Korea in 2014 as part of K-Pop boyband GOT7, alongside fellow Louis Vuitton House Ambassador, Jackson Wang. Seven years of musical success later, the performer set out on a solo career in 2021 with his album, Ribbon. Following a sold-out solo tour of Asia, BamBam will begin the Latin American and European legs of his world tour in February 2024. BamBam has built a global fanbase not only for his unique musical talent but for an equally spirited sense of style and compelling charm.

Recently in attendance at the Louis Vuitton Men’s Fall-Winter 2024 show at the Jardin d’Acclimatation in Paris, fans gathered in their hundreds and #BamBamXLVFW24 reached over 2.1M posts on X, a testament to the artist’s dedicated fashion following. As his relationship with the Maison now takes on an Ambassadorial role, Louis Vuitton is delighted to begin an exciting collaborative journey ahead with BamBam.

JIMMY CHIN WEARING BREMONT:

Bremont proudly announces the appointment of world-renowned adventurer, photographer, and award-winning filmmaker Jimmy Chin as its latest brand ambassador.

Acclaimed for his extraordinary expeditions and evocative storytelling, Chin’s partnership with Bremont promises to inspire a new generation of watch enthusiasts and adventurers alike. Jimmy joins Bremont’s highly respected roster of ambassadors who define the spirit of the brand through their tenacious approach to all that they accomplish.

Bremont proudly announces the appointment of world-renowned adventurer, photographer, and award-winning filmmaker Jimmy Chin as its latest brand ambassador.

Acclaimed for his extraordinary expeditions and evocative storytelling, Chin’s partnership with Bremont promises to inspire a new generation of watch enthusiasts and adventurers alike. Jimmy joins Bremont’s highly respected roster of ambassadors who define the spirit of the brand through their tenacious approach to all that they accomplish.

Maluma Wearing Dolce & Gabbana:

LOS ANGELES, CALIFORNIA – FEBRUARY 04: Maluma attends the 66th GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California. (Photo by Lester Cohen/Getty Images for The Recording Academy) Styled by: @ugomozie

Maluma chose to wear Dolce&Gabbana while attending the 66th GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California.

Maluma, wears a custom black double-breasted Sicilia-fit tuxedo in mohair paired with a Gold-fit tuxedo shirt. He accessorized his look with a pair of custom “Domenico” style eyewear, satin bowtie, and a gold chain bijoux.


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