Bold, comfortable, and adventure-ready—Salty Mermaid’s men’s swimwear is crafted for the modern man who moves with confidence. Whether on the beach or by the pool, these trunks are designed for effortless style and all-day comfort.
As summer heats up, your wardrobe should too. Whether you’re lounging poolside, catching waves, or heading on a tropical getaway, upgrading your swimwear is a non-negotiable this season. And if you’re looking for pieces that are not just stylish but designed for performance, luxury, and all-day comfort, then Salty Mermaid and SHAN should be on your radar.
As the editor of StyleLujo.com and instructor of menswear at NYC’s Fashion Institute of Technology, I’ve seen men’s swimwear evolve into something more than just a basic summer essential—it’s now a statement piece. The Summer 2025 trends reflect that shift, with vibrant prints, tailored silhouettes, and advanced fabric technology taking center stage. This season, men’s swim trunks are designed with versatility in mind, offering seamless transitions from the beach to poolside lounges and even casual summer eateries. Whether it’s vibrant patterns, sleek monochromatic designs, or retro-inspired cuts, swimwear is now an extension of personal style that speaks volumes without saying a word.
There’s something transformative about putting on a fresh, well-fitted pair of swim trunks—it’s about feeling confident, relaxed, and ready to take on the season in style. Whether you’re grilling at a backyard BBQ, grabbing breakfast at a beachside café, or heading out for a midday swim, the right trunks set the tone for the day. American men, in particular, appreciate swimwear that offers effortless style with minimal fuss—something they can pair with a classic tee or polo and wear comfortably to a beach town lunch or an evening by the water. The best trunks balance performance, comfort, and fashion, allowing for adaptability while keeping a polished appearance.
The demand for tech-infused swimwear is only growing, with innovative materials enhancing both function and experience. Quick-dry fabrics, UV protection, and water-resistant pockets are becoming non-negotiables for modern swim trunks, ensuring they move with you through every summer adventure. Today’s consumer expects swimwear that works beyond aesthetics—it has to deliver in comfort, durability, and adaptability, meeting the expectations of men who want effortless style without sacrificing practicality.
And let’s not forget the power of social media—summer moments are captured instantly, shared widely, and live on far beyond the season. A single poolside photo or a spontaneous beach outing can end up on feeds within seconds, making it more important than ever to always have the right swimwear on hand. Investing in high-quality pieces ensures that every look is camera-ready, stylish, and seasonally on point. This year, it’s not just about buying swim trunks—it’s about curating a collection that reflects confidence, sophistication, and the effortless cool that defines summer 2025.
Salty Mermaid Swimwear:
Salty Mermaid: The Ultimate Swimwear for Men on the Move
Salty Mermaid isn’t just about swim trunks—it’s about a lifestyle. Designed for men who are always on the go, their sleek trunks and versatile board shorts deliver the perfect combination of bold aesthetics and top-tier functionality. Whether you’re hitting the surf or kicking back under the sun, these pieces move with you, ensuring you look and feel amazing from beach to boardwalk. And if coordinating looks are your thing, Salty Mermaid offers matching sets for couples, making it effortless to sync up summer style.
SHAN:
SHAN: Luxury Craftsmanship Meets Timeless Sophistication
SHAN is redefining men’s swim and resort wear with unparalleled craftsmanship and meticulous attention to detail. This Canadian-born brand blends sophistication with ease, delivering perfectly tailored swim trunks and versatile polos that elevate every summer occasion. If you want swimwear that doesn’t just fit well but enhances your natural elegance and refined taste, SHAN is the brand to watch.
A Milestone Moment for SHAN
Celebrating its 40th anniversary, SHAN continues to push boundaries in luxury fashion. The legacy of founder Chantal Levesque now lives on through Creative Director Nathan Gilbert, who is leading the brand into a new era of modern sophistication. And if you caught their debut at PARAISO MIAMI SWIM WEEK, you know SHAN is setting the tone for swimwear excellence.
SHAN:
Get in on the Summer’s Hottest Swimwear
With these brands at the forefront of swim and resort fashion, the time to upgrade your summer look is now. Whether you’re drawn to the bold versatility of Salty Mermaid or the timeless elegance of SHAN, these collections guarantee you’re making waves wherever you go.
It’s officially summer—make sure your swimwear is turning heads.
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