Why The Regulars Might Be the Most Important Racquet Sports Brand You Haven’t Tried Yet
“The Regulars is a brand that understands the modern racquet athlete—not just in performance, but in identity. Their debut collection blends technical innovation with elevated style, proving that apparel for tennis, padel, and pickleball can be both functional and fashion-forward. As Editor at StyleLujo.com and Professor at the Fashion Institute of Technology, I believe The Regulars is poised to redefine how men dress for the court and beyond.” — Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology
The Best US Open 2025 Fashion Trends to Wear On and Off the Court
The US Open 2025 is redefining court-side style with a fresh blend of athletic elegance and late-summer sophistication. This season’s standout trends—Color Pop Skort Duo, Tennis Tailoring, Sheer Elegance Layered, and Modern Prep—bring a dynamic mix of bold hues, structured silhouettes, and breezy layers that transition seamlessly from match day to city nights. “Tennis fashion is having its biggest style moment yet,” says Joseph DeAcetis, Editor at StyleLujo.com and Professor at the Fashion Institute of Technology. “These looks reflect a cultural shift where sport and luxury fashion intersect, creating a new standard for modern dressing both on and off the court.”
The New Face of Modern Masculinity: Stefanos Tsitsipas Joins Canali as Global Brand Ambassador
“Canali’s appointment of Stefanos Tsitsipas as global ambassador is a masterstroke — not just in aligning with athletic excellence, but in reinforcing a global vision of modern masculinity rooted in discipline, elegance, and authenticity. As someone who has chronicled the evolution of menswear for years, I see this as a pivotal moment: a reminder that true style isn’t about spectacle, but about substance. Tsitsipas brings a cultivated presence that resonates across continents — a man who understands that the way we dress is an extension of how we move through the world.” — Joseph DeAcetis, Editor, StyleLujo.com
Star Power Reimagined: How Novak Djokovic and Pro Athletes Are Outshining Hollywood in the Watch World
As someone immersed in the intersection of fashion and culture, I’ve observed a fascinating shift in consumer behavior—professional athletes, like Novak Djokovic, have become the new style icons. It’s no longer about Hollywood’s A-listers promoting luxury watches; today’s discerning male consumers are captivated by the authenticity, discipline, and aspirational qualities of sports stars. Djokovic, with his unmatched athletic achievements and humble beginnings, perfectly embodies this trend. His collaboration with Hublot goes beyond mere branding—it’s a story of shared values and groundbreaking innovation, making his Big Bang Unico timepiece a true reflection of modern masculinity and excellence.”
Louis Vuitton’s Core Values Campaign: A Legendary Journey with Federer and Nadal
Louis Vuitton’s latest Core Values Campaign featuring tennis legends Roger Federer and Rafael Nadal is a stunning narrative of ambition, friendship, and legacy. Shot by celebrated photographer Annie Leibovitz against the majestic backdrop of Italy’s Dolomites, the campaign captures the duo reclining atop snowy peaks, symbolizing their unparalleled careers and mutual respect. Federer, with his timeless elegance and 20 Grand Slam titles, and Nadal, known for his relentless determination and 22 Grand Slam wins, embody the Maison’s commitment to excellence and resilience. More than an advertisement, the campaign reflects Louis Vuitton’s ethos: a journey beyond the physical, celebrating values of craftsmanship, determination, and shared human connection—a message as iconic as the brand itself.
The Big Bang Unico Novak Djokovic: A Fusion of Innovation, Sustainability, and Tennis Legacy
Big Bang Unico Novak Djokovic: A Fusion of Excellence and Legacy
The Hublot Big Bang Unico Novak Djokovic watch is a tribute to unparalleled greatness, blending innovation, sustainability, and the winning mindset of a tennis legend. Inspired by Djokovic’s record-breaking 24 Grand Slam titles and Golden Slam achievement, this timepiece incorporates materials from his HEAD racquets and Lacoste polos, symbolizing his relentless drive for perfection. Lightweight yet robust, the watch exemplifies Hublot’s commitment to innovation, with features like a camo-inspired composite case and an ultra-light Unico chronograph movement. Limited to 100 pieces, this collector’s masterpiece is more than a watch—it’s a celebration of Novak Djokovic’s extraordinary journey from his humble beginnings to becoming the GOAT of tennis.
The Power Play of Fashion: How Athlete Collaborations Drive Brand Success
In the world of fashion and sports, few collaborations are as iconic as that between Roger Federer and Wilson. Their latest venture, the RF Collection, is a testament to the power of athlete-brand partnerships in shaping global identity and driving revenue. This editorial explores the growing trend of sports brands teaming up with star athletes to elevate their brand DNA, with Federer’s legendary career serving as a prime example of how these collaborations transcend the court, creating lasting impact both in performance and in the fashion industry.
New Year Resolution 2024: The Best Athletic Items To Help You Reach Your Goals
StyleLujo.com’s New Year’s resolution gift guide assembles some of our favorite athletic wear, tech devices, and equipment to help you commit to improving your athletic goals in 2024.
Please be careful to set ambitious goals. Many people make the mistake of committing to unachievable goals. This is why it is essential to find something that motivates you enough to do the work to change your habits.
HOLIDAY GIFT GUIDE FOR MEN: THE MOST USEFUL SPORTSWEAR
New product offerings today cater to men who embrace the most stylish sportswear brands on the market. If you have Men on your gift list, sportswear has many products. Whether the man in your life identifies as an athlete or enjoys quality style, these gifts match his personality and style.